Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA


Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Is Big Data a ‘Big Deal’ to your Company?

Network World

There’s no doubt that big data is a big deal to companies today.

The benefits of big data include greater insight into customer sentiment, improved employee productivity, smoother operations and processes, and better decision making. And it’s not just talk; a growing number of companies are taking action to implement big data projects. According to a recent survey by IDG, 49 percent of the 751 respondents say they are implementing or are likely to implement big data projects in the future, with 12 percent reporting that they have already implemented such projects.

As big data projects move from the planning to implementation stage, however, many companies are learning that they aren’t prepared for all of the changes that these projects bring. Big data by definition involves very large quantities of unstructured data in various formats that often changes in real time. Because big data encompasses so much information in so many formats that must be pulled together for analysis, it has significant impact on enterprise networks and IT infrastructures.  

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Computerworld Announces the 2014 Best Places to Work in IT

IDG News Service

IDG’s Computerworld— the voice of business technology—is proud to announce the 2014 Best Places to Work in IT list. The Computerworld editorial team compiled this extensive list based on a comprehensive questionnaire regarding organization offerings such as benefits, diversity, career development, training and retention, as well as a worker satisfaction survey completed by a random sampling of IT employees at the participating organizations. The 100 winning organizations were then categorized by company size based on the number of employees (large, midsize, small).

“Hiring the best and the brightest IT pros, offering them competitive pay and providing top-notch benefits is just the beginning for the outstanding employers on this year’s Best Places to Work in IT list,” said Scot Finnie, editor in chief of Computerworld. “Both newcomers to the list and rock-steady stalwarts nurture their talent with challenging business-critical projects, extensive training opportunities and ongoing career development programs. They invest in their own futures by investing in their employees.”

What Makes an Organization a Best Place to Work in IT?
Consistent with previous winners, 100% of this year’s 100 Best Places to Work in IT organizations offer health insurance, paid vacations and 401(k)/403(b) plans. This year also saw an increase in organizations offering an employee assistance program (97%). Offering flexible work hours debuts in this year’s top 5 benefits among winning organizations (97%).

For the first time this year’s list of top 100 Best Places to Work in IT list is organized by company size based on the number of employees. Large organizations are classified as having 5,000 or more U.S. employees, while midsize organizations have between 1,000 and 4,999 U.S. employees and small organizations have fewer than 1,000 U.S. employees. Some of the companies featured are divisions of larger, global organizations, though they may have a small U.S. footprint.

Additional information about the 100 organizations named to the 2014 list, as well as the results of the 21st annual Best Places to Work in IT survey, can be read on The dedicated website features a smart tool that lets readers sort and filter the winner’s list, an interactive map to find Best Places by region, and — new this year — video highlights of the three No. 1 organizations.

Click here to view the full list of Computerworld‘s Best Places to Work in IT 2014

Enterprises Drive Demand for More Seamless Mobile Print Solutions, IDC Says

IDC PMS4colorversion 1 300x99 Enterprises Drive Demand for More Seamless Mobile Print Solutions, IDC Says

As the smartphone and tablet markets continue to explode, and bring your own device (BYOD) becomes more prevalent within the enterprise, mobile print subsystems are being integrated within mobile operating systems (OS). According to new research from International Data Corporation (IDC), mobile OSs are increasingly geared toward the enterprise and this focus is driving demand for more robust print capabilities.

“Integration of print subsystem in mobile OS architecture vastly simplifies the print workflow and print experience for users,” said Dinesh Srirangpatna, Research Manager, Hardcopy Industry Transformation. “The print landscape is experiencing dramatic change and the tighter integration of mobile print capabilities is a positive sign for the entire print industry.”

The mobile print subsystem offers users a uniform print experience across the mobile OS platform and will ultimately drive print volume. For example, all Android users (post KitKat) will experience a similar print workflow by leveraging the mobile OS native print capability. While Apple has had integration of native print for some time, Android is finally getting up to speed after adding the capability in October 2013. This adoption is critical as Android owned 81% of the smartphone mobile OS market in Q1 2014. Most mobile print ecosystem players remain focused on Android and Apple platforms as they dominate the market, while Windows mobile market share is forecast to remain below 10% through 2018.

Integration of native print raises the question: Is the market for mobile print dead? While the majority of users want basic print capability from mobile touch points and a simplified print workflow, the real value-add and monetization opportunities continue to remain on the business side. Business solutions demand features such as security, support for multiple mobile OS platforms, complex topology (multiple subnets), and backend integrations (e.g. LDAP, AD).

Additional findings from IDC’s research include:

  • An initiative like Mopria is relevant for the print industry to drive common standards and simplify the user experience.
  • Print ecosystem vendors are expected to leverage customization opportunities via “print services” on the Android mobile OS platform given its dominant market share.
  • For Windows 8, Windows Store device apps can extend and enhance built-in user experiences for printers.

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World Tech Update Video- June 19, 2014

IDG News Service

Coming up on WTU Amazon debuts its Fire Phone, Intel demos the future of webcams and NASA tests out aerodynamics of the World Cup ball.


IDG Communications Launches Global Content Management System “Apollo”

IDG Comm IDG Communications Launches Global Content Management System “Apollo”

IDG Communications announces Apollo, the only global content management system (CMS) built for deployment across media properties in 86 countries. By incorporating responsive technologies that optimize websites based on screen size — whether a smartphone, tablet or desktop — Apollo will provide the 124 million monthly visitors to IDG sites an unparalleled viewing experience on any device.

“Building a first rate CMS is essential to creating a personalized and contextual-based experience for our readers and advertisers worldwide,” said Michael Friedenberg, CEO of IDG Communications Worldwide. “With Apollo, IDG editors can easily integrate content assets such as video to create compelling editorial on an unprecedented global scale.”

Global Tool for Multimedia Storytelling

Built to support more than 2,000 journalists in 86 countries and the 15 IDG News Service Bureaus in 11 countries, Apollo is a global tool for multimedia storytelling. Features such as modern story management tools and “direct to social” capability ensure IDG’s fast- breaking news stories and analysis get to online and social audiences faster.

Apollo allows editors to easily access content databases, such as specifications on nearly 200,000 hardware products, and seamlessly integrate those assets into their stories. Fully scalable, Apollo is built to handle IDG’s extensive editorial contributor network. Its master taxonomy will keep things constant across brands, languages and countries.

Optimizes for Viewability

Given viewability is now a key component of digital advertising spend, IDG optimized its CMS for viewability. Apollo is also built to effectively handle the rapid expansion of user-generated content across IDG sites worldwide. With Apollo, IDG delivers a highly engaged audience that can be served content on any platform across multiple types of media.

Built For Explosive Growth in Digital Video

Reflecting IDG’s commitment to the fast moving digital video market, Apollo allows editors to easily integrate global video assets into their stories. IDG delivers over 100 million video streams per month, so Apollo ensures digital video advertising campaigns can scale globally.

“Around seven percent of IDG Communications’ U.S. revenue is currently derived from video,” said Friedenberg. “We’re seeing over 50% percent year over year growth in video so Apollo is optimized to serve one of our fastest-growing businesses.”

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EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

IDC PMS4colorversion 1 300x99 EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

The external disk storage systems market value in Europe, the Middle East, and Africa (EMEA) was down 1.4% year over year in terms of user value, according to the latest EMEA Quarterly Disk Storage Systems Tracker from International Data Corporation (IDC). The dollar per gigabyte declined about 30% year on year, increasing shipped storage capacity by over 40% to a value just shy of 2.5 exabytes.

Western Europe

Western Europe declined 1% year on year, interrupting the positive trend built up in the last three quarters. “Western Europe’s sluggish performance is down to deferred customer orders in view of model renewals, as well as still weak economies across the region,” said Silvia Cosso, storage systems analyst with IDC Western Europe. “From a price band perspective, the high-end class dropped heavily for the fourth quarter in a row, as customers are shifting to the midrange. This trend is also aggravated by seasonality factors, with large accounts pushing back investments later in the year.”

From a country perspective, traditionally strong economies such as France and most of the Nordics were on the negative side, while trends in crisis-battered economies such as the Iberian Peninsula, Greece, and Ireland remained volatile — a sign that the recovery could still be some way off. Overall, with France progressively losing ground since the second quarter of 2013, the Western European market is increasingly dependent on Germany and the U.K., both of which recorded single-digit growth.


The external storage market in Central and Eastern Europe, the Middle East, and Africa (CEMA) dropped slightly, with 2.4% annual growth, while capacity jumped 30%. The two subregions demonstrated similar behavior.

The Central and Eastern European (CEE) region was pulled down by weak performance in most of the countries. “Ukraine, Kazakhstan, and some other CIS countries witnessed significant cutbacks in storage spending by both public and private sectors due to the Ukrainian-Russian situation and dependence on the unstable Russian economy,” said Marina Kostova, systems storage analyst with IDC CEMA. “The Russian storage market itself grew modestly to reflect the shorter investment cycle in 1Q and changes in tender legislation.”

Middle East and African (MEA) countries suffered the most from the sharp drop in high-end storage system shipments, which contracted more than 50% since last year. Mobile telecommunication companies and large retailers reconsidered their investment strategy, focusing on converged infrastructure and server consolidation at the expense of storage hardware. The midrange systems segment demonstrated double-digit growth, but was unable to affect overall external storage market performance in the region.

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World Tech Update- June 12, 2014

IDG News Service

Coming up on WTU this week Samsung debuts a new tablet, Sony and Microsoft battle for console supremacy and Pepper the robot helps out shoppers.


Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

IDC PMS4colorversion 1 300x99 Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. For 2014, the worldwide software market is forecast to grow 5.9% year over year in current US dollars (USD). In constant USD the growth rate has been revised to 5.7%, down from the 6.2% year-over-year growth forecast in November 2013. IDC believes that the compound annual growth rate (CAGR) for the 2013-2018 forecast period will remain close to 6%.

Structured Data Management Software, Collaborative Applications and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with a CAGR near 9% from 2013-2018. “Leveraging the social dimension of the Internet keeps fueling the Collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data and analytics solutions, which help enterprises understand and act on anticipated customer behavior and new insights into product reliability and maintenance”, said Henry Morris, Senior Vice President for Worldwide Software, Services and Executive Advisory Research.

In the Enterprise Applications category, Customer Relationship Management, Enterprise Resource Management, Supply Chain Management, and Operations and Manufacturing Applications will continue to show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.

On a regional basis, the emerging economies will continue to experience stronger growth than the mature economies. The average 2013-2018 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.5% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.9%.

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Google’s building 7-inch Project Tango tablets that see the world around them, report says

IDG News Service

After releasing a 3D-aware prototype smartphone in February, Google is getting ready to release a similarly equipped Android tablet.

Produced under Google’s “Project Tango,” the prototype tablet will have a 7-inch screen, two cameras, and infrared depth sensors. The tablet’s software will be able to use all that hardware to capture 3D images of the immediate surroundings, according to The Wall Street Journal.

Possible applications for the tablet, and the smartphone before it, include navigation assistance for the visually impaired, augmented reality gaming, and 3D floor plans of your living room. You could use a 3D floor plan, for example, to shop for a new couch and see how it’d look at home right on your mobile display.

Google intends to produce about 4,000 Project Tango prototype tablets in early June to distribute to developers, according to the Journal. The devices could be ready for introduction close to Google I/O. The search giant’s developer conference is scheduled for June 25 and 26; however, it’s not clear if Project Tango will be a featured part of the I/O keynote.

If accurate, Google’s reported 4,000 tablets is a significant boost from the 200 Project Tango smartphones Google planned to distribute to developers earlier this year.
Google says its goal with Project Tango is to “give mobile devices a human-scale understanding of space and motion.” Similar to Google’s other creative projects, the company is hoping that developers will come up with newer and more interesting uses for Project Tango than Google has itself.

In March, Google and NASA said two Project Tango smartphones would be sent to the International Space Station. The handsets are attached to spherical robotic devices about the size of a volleyball called SPHERES (Synchronized Position Hold, Engage, Reorient Experimental Satellites) that can float and move inside the ISS.

The idea is to see if Project Tango can help the device learn and maneuver around its environment. The Tango-ized SPHERES are set to launch on the Orbital 2 resupply mission on June 10, according to NASA.

3D appears to the next great frontier that major technology companies are working on. While Google has its Project Tango, Facebook, Microsoft, and Sony are working on virtual reality headsets focused on gaming.

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Meet Pepper, the ‘love-powered’ humanoid robot that knows how you’re feeling

IDG News Service

If the thought of a humanoid robot in your home makes your skin crawl, meet the friendly Pepper.

Pepper is a cute, wisecracking personal robot designed to bring joy to everyone, and Japanese mobile carrier SoftBank wants people to start buying it next year for the price of a high-end PC.

The phone giant unveiled the autonomous, sophisticated machine on Thursday along with partners Aldebaran Robotics of France and China’s Foxconn, the world’s largest manufacturer of electronics.

Equipped with an array of audio, visual and tactile sensors, Pepper is 120 centimeters tall and weighs about 28 kg. It has two arms and rolls around on a wheeled base, with a lithium-ion battery that can power it for at least 12 hours.

Its chest bears a 10.1-inch touchscreen that can be used to communicate along with its voice and gestures. Its main function is to interact with people, according to SoftBank.

“We want to have a robot that will maximize people’s joy and minimize their sadness,” SoftBank CEO Masayoshi Son told a press conference outside Tokyo.

The event began with a darkened stage and several minutes of theatrics as Son presented Pepper with a heart-shaped object. The robot then began interacting with him with a high-pitched voice, and then introduced itself to journalists in Japanese.

Pepper is the world’s first personal robot that can read people’s emotions, Son said, and it uses voice-recognition technology and proprietary algorithms to analyze people’s feelings from their facial expressions and tone of voice.

It will go on sale in Japan in February 2015 with a base price of ¥198,000 ($1,929).

In a series of pre-programmed demonstrations on stage, Pepper bantered with Son and Japanese celebrities. Its head and arms moved smoothly as it rolled around, though at one point it failed to respond to a question and seemed to go blank for a bit.

Pepper doesn’t have 100 percent recognition of what people say to it, Son admitted, adding it will improve with time.

Its NAOqi operating system, a nod to Aldebaran’s pint-sized Nao robot, has an “emotion engine” as well as cloud-based artificial intelligence (AI) to help it understand people and respond to them.

“With cute robots, so cute that people want them at home, very easy to interact with and which are connected to the Internet, look at this potential we are opening,” said Aldebaran CEO Bruno Maisonnier. “Many things can be done to improve education, healthcare, entertainment, flow management, you name it.”

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