Events
Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Samsung buys SmartThings in ambitious push to connect your home

IDG News Service

Samsung has agreed to buy SmartThings, a two-year-old startup that makes software to connect household objects and let them be controlled from afar via smartphone.

The deal, announced Thursday, gives Samsung a solid foothold in the burgeoning “Internet of things” market. IoT generally involves connecting objects such as cameras, sensors and appliances using a wireless Internet connection and controlling them or collecting data.

“SmartThings supports an open and growing ecosystem of developers, who are producing new types of connected devices and unique apps in the cloud that change how everyday objects work,” Samsung said in a press release.

Terms were not disclosed, but a report in Re/code cited a roughly $200 million price tag. Samsung did not immediately respond to a request for comment.

SmartThings makes a mobile app for controlling a range of devices, as well as a software platform for outside developers and device makers. Samsung has become active in this area with its Tizen mobile operating system, which is designed to let consumers control utilities and appliances with their smartphones and other mobile devices.

The acquisition should broaden Samsung’s efforts and let it expand the SmartThings platform to more partners and devices.

SmartThings will operate independently under SmartThings CEO Alex Hawkinson but will move from Washington, D.C., to Samsung’s Open Innovation Center in Palo Alto, California, where Samsung works on bringing new types of software applications to its hardware.

“While we will remain operationally independent, joining forces with Samsung will enable us to support all of the leading smartphone vendors, devices, and applications,” Hawkinson said in a blog post.

IoT activity has heated up over the past year. In a high-profile move earlier this year, Google announced its acquisition of Nest, the smart thermostat maker, for $3.2 billion.

SmartThings got its start on Kickstarter.

Ever Wonder Why Consumers Don’t Click on Mobile Ads?

eMarketer

Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile device users hadn’t clicked on an advertisement in the month leading up to polling. Smartphone owners were slightly more likely to click on a mobile ad, with 43% saying they had, compared with 37% of those with tablets.

177395 Ever Wonder Why Consumers Dont Click on Mobile Ads?

March 2014 research by Survey Sampling International (SSI) for Adobe found that the platform used to serve mobile ads also made a difference in interaction. While apps claim far more time spent with mobile, mobile device users in North America were more likely to click on mobile website ads. More than one-third had done so in the past three months, compared with 26% who had interacted with an in-app mobile ad. Mobile devices used by respondents in this study included ereaders, mobile phones, smartphones, tablets and wearable devices.

But what about ads that don’t get clicked on? How can advertisers tweak them to drive more interaction? According to xAd and Telmetrics, the most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering, cited by 47% and 43%, respectively—and suggesting advertisers may need to amp up targeting efforts. Irrelevant advertisements and users simply ignoring them ranked second and third.

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IDC Retail Insights Arms Retailers with IoT Technology Strategy

IDC PMS4colorversion 1 300x99 IDC Retail Insights Arms Retailers with IoT Technology Strategy

IDC Retail Insights today announced the availability of a new report, “Business Strategy: Developing an IoT Technology Strategy,” (Document# RI250271), which outlines how retailers must plan now for IoT, even if IoT hasn’t made it to the top of the priorities list. According to the new report, applied IoT technology positively impacts top and bottom line business performance by improving omni-channel operations and enabling personalized and contextualized interaction with consumers. Understanding the technology landscape and defining a roadmap for IoT implementation requires uncommonly long range planning, but is rewarded with reduced long term implementation costs and total cost of ownership (TCO).

ClicktoTweet, “@IDCRetailInsights Arms #Retailers with #IoT Technology Strategy

The convergence of cloud, mobile, big data/analytics and sensors has created an opportunity for retailers to engage consumers and employees in radically new ways.  Within 5 years consumers will expect that retailers engage them with personalized and contextualized interactions. In the same time frame, if the retailer hasn’t figured out how to improve real time inventory accuracy to 98% or better, they will struggle to close the online or click and collect sale.

This report provides the following advice for retailers:

  • A definition of IoT technology
  • A thorough examination of the technology landscape for IoT (for retailers)
  • Specific steps to developing a IoT technology strategy
  • Guidance for driving retail IoT programs forward

Leslie Hand, research director, IDC Retail Insights, reports that, “Retailers can improve operations, reduce risk and loss, and wow the consumer with IoT enabled capabilities. Now is the time to establish a strategy and develop a roadmap for IoT. A well thought out plan will guide the reduced cost of ownership of IoT technologies, and enable continued agility and innovation. ”

In another new report announced today, Business Strategy: Understanding the IoT Use Cases For Retail, many of the most common use cases that are being implemented today are discussed including product tracking / traceability, interactive consumer engagement and operations, mobile payments, asset management and fleet and yard management.

The IoT journey, rich in opportunities, is also full of challenges – the biggest of which is enabling tactical applications sometimes in isolation of a plan for an architecture designed for IoT. IoT requires an event oriented paradigm, which includes listening, bi-directional messaging, information distribution, and communications over a variety of networks. The architecture for IoT stretches the limits of retail legacy networks.  When evaluating IoT technologies, IDC Retail Insights recommends retailers gain an understanding of the technology landscape for the variety of technologies and the related intersection points as soon as possible

The new report outlines specific steps to developing a IoT technology strategy and emphasizes that retailers interested in engaging the omni-channel consumer with consistent personalized and increasingly contextualized physical and digital interactions, should consider how to build an architecture for IoT that will continue to adapt to consumer interaction patterns and needs. Meanwhile, technology vendors and consultants should help retail enterprises define and understand the IoT opportunities and the path forward.

To learn more about a related IoT report announced today, please visit”Business Strategy: IoT Use Cases for Retail,”

For additional information about this report or to arrange a one-on-one briefing with Leslie Hand please contact Sarah Murray at 781-378-2674 orsarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.

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World Tech Update- August 14, 2014

IDG News Service

Coming up on WTU Microsoft and Samsung introduce new smartphones, a high tech helmet goes on sale and tech CEOs join the ice bucket challenge.

Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

IDC PMS4colorversion 1 300x99 Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

According to the newly published International Data Corporation (IDCWorldwide Black Book (Doc #250222), recent volatility will gradually give way to a more positive outlook for IT spending in the second half of 2014. With the U.S. and other mature economies mostly heading in the right direction and a significant commercial PC refresh cycle already underway, improvements in business confidence are set to drive a moderate infrastructure upgrade cycle over the next 12-18 months, while investments in software and services will continue to accelerate.

  • ClicktoTweet:  According to @IDC #WorldwideITMarket showing signs of improvement – spending forecast to increase by 4.5% at constant currency 2014

Worldwide IT spending is now forecast to increase by 4.5% in 2014 at constant currency, or 4.1% in U.S. dollars. A significant proportion of this growth is still being driven by smartphones – IT spending excluding mobile phones will increase by just 3.1% this year in constant currency (2.8% in U.S. dollars). Aside from smartphones, the strongest growth will come from software, including rapidly expanding markets such as data analytics, data management, and collaborative applications including enterprise social networks. The 3rd platform pillars of Big Data, Social, Mobile and Cloud will continue to drive virtually all of the growth in IT spending, while spending on 2nd pPlatform technologies will remain effectively flat.

Meanwhile, although some emerging markets remain constrained by macroeconomic and geopolitical wild cards, there is now significant pent-up demand for IT investment that will drive stronger growth next year in markets including India, Brazil, and Russia. Pent-up demand has already driven a significant rebound in both consumer and enterprise IT spending in China this year, as confidence stabilizes. While mature economies are still driving the upside in 2014, emerging markets will once again dominate in 2015.

Cold Snap and Wild Cards Impacted IT Spending, But Underlying Demand is Strong

Some IT market segments performed weaker than expected in the first quarter of 2014 (1Q14), in line with the weather-related slowdown in U.S. output and the impact of wild card events including the conflict in Ukraine. In particular, an overdue enterprise infrastructure refresh cycle was disrupted by short-term declines in business confidence. However, strong underlying demand for this investment cycle will drive improvements in the server, storage, and network infrastructure markets in the coming months.

“At the beginning of 2014, we asserted that businesses would choose to fix the roof while the sun was shining,” said Stephen Minton, Vice President in IDC’s Global Technology & Industry Research Organization (GTIRO). “Unfortunately, the weather was literally much colder than expected during the first quarter. The good news is that the U.S. economic outlook has already brightened and this will drive a period of moderate but long-awaited investment in mission-critical infrastructure over the next year. However, accelerating adoption of cloud services will continue to impact sales of traditional on-premise equipment, packaged software, and IT services. This capital spending cycle will be mild by historical standards.”

PC Refresh Stronger than Expected in Mature Economies, Tablet Shipments Weaker

The commercial PC refresh has proven stronger than originally forecast. As a result, IDC now forecasts PC spending will increase by 3.5% in 2014 (the fastest pace since the post-financial crisis rebound of 2010). Western Europe has also seen an improvement in PC shipments, although PC spending in Europe will still be down by 1% due to average price declines. The PC cycle has already driven a market upturn in Japan, where economic growth and upcoming tax increases drove a surge in capital spending in 2013 (PC spending in Japan increased by 6% last year, but will decline by -4.5% this year).

“The end of support for Windows XP is obviously part of the story, but there has also been a transition of some spending from tablets to PCs as consumers and businesses have allocated disposable income and IT budget to replacing older notebooks and desktops rather than upgrading their relatively new tablets,” said Minton. “The tablet market is also more sensitive to economic wild cards and price competition, now that penetration rates have increased. There’s still plenty of growth ahead for tablets, however, and it would be premature to say that improvements in the consumer PC market represent anything like a reversal of the long-term shift to tablets and hybrids over the long term.”

The U.S. tablet market is now forecast to increase by just 2% this year, but will rebound to 7% growth in 2015 as the PC cycle begins to wane. Worldwide tablet spending has slowed from 29% year-over-year growth last year to 8% in 2014, but will accelerate back to double-digit growth next year (10%). Penetration rates in emerging markets such as China will continue to increase, while some enterprise spending will shift back to tablets.

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IDG SMS Wins Social Media Award for Samsung Program

Media Shepherd

mediaShepherd LLC—a web-based company that provides “actionable intelligence” for media brands—announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). The awards recognize the best of social media efforts focused around a specific campaign, publication, brand or company in various sectors of the media industry.

The 2014 mSSm winners are:

• The Onion. Consumer media brand. The Onion’s overall social media strategy has gained the satirical-news brand millions of followers on Facebook (more than 4.25 million), Twitter (more than 6 million) and Google+ (nearly 2 million). It effectively integrates its YouTube channel with content across all platforms and has a high level of audience engagement.

• Modern Salon. Business-to-business media brand. Modern Salon has an impressive social media following, especially for a b-to-b brand, with more than 34,000 Twitter followers, more than 290,000 Facebook fans, more than 47,000 followers on Instagram, and more than 3,000 pins on Pinterest. It utilizes a variety of techniques and opportunities to promote its brand via social media, including promotion of a live broadcast of the North American Hairstyling Awards ceremony and reliance on unpaid partner promotion (via partners’—such as Aveda, Paul Mitchell and beauty schools—social media sites). Modern Salon also focuses on sharing high-quality images.

• IDG Enterprise. Business-to-business/custom marketing. IDG Strategic Marketing Services created a custom social media marketing campaign on behalf of its client Starcom/Samsung, called “Tablets in the Enterprise.” The campaign included Twitter chats using a unique hashtag to facilitate conversations around key messages and drive awareness of the topic and related solutions. Other components of the campaign included a custom survey on tablet use in the enterprise, infographics, white papers and videos. The campaign, which engaged influential bloggers and IT leaders, reached 513,000 via its #Tablechat discussions, and nearly 8 million impressions.

• MVP Media/Turnbuckle Magazine. Niche/enthusiast media. MVP Media fostered a significant community on Twitter from scratch for the launch of its interactive, digital Turnbuckle Magazine. The campaign achieved a reach exceeding 1 million Twitter users as per reports from SumAll, as well as impressive brand exposure via viral posts that captured hundreds of retweets/favorites. The combined retweet-and-mention reach surpassed 3 million in each of the last two weeks of the campaign, and suprassed 10 million in the last 5 weeks.

• OneName Global (OnG). Publishing industry vendor.  OneName Global utilized a variety of social media platforms, but focused its efforts on Facebook and viral content to grow traffic to OnG’s Facebook page as well as convert traffic to its onenameglobal.com website in advance of the company’s launch in the marketplace. As of Feb. 1, the site averaged 25-30 visitors per day, and via its social media campaign increased that to more than 8,000 visitors a day by the end of February. Since the campaign began, OnG experienced a significant increase in website traffic, totaling 48,745 visitors from the campaign’s start to finish. The company anticipated reaching 30,000 users per day by its launch, a metric which it exceeded (by far). According to Alexa.com, the company was one of the fastest-growing/ranking sites online toward the end of its campaign.

The entries were judged by a panel of social media experts in the publishing industry, and were evaluated based on innovation, campaign execution and level of achievement, budget and staff size, support of the brand, viral nature of the campaigns, among other factors.

Study: Virginia has the fastest Internet in the US

IDG News Service

If you want the fastest broadband Internet in the US, consider moving to Virginia. That’s the takeaway from a new bit of research from communications firm Broadview Networks, which ranks average broadband speeds for all 50 United States and the District of Colombia.

Virginia tops the list with an average connection speed of 13.7 megabits per second (about 1.7 megabytes per second), while Alaska pulls up the rear at a relatively meager 7Mbps (about .875 megabytes per second). Delaware and Massachusetts are tied for second fastest at 13.1Mbps; Rhode Island and the District of Colombia round out the top five with average speeds of 12.9 and 12.8Mbps, respectively.

broadview internet speeds 100369919 large Study: Virginia has the fastest Internet in the USBROADVIEW NETWORKS

Broadview’s research—an analysis of data provided in Akamai’s State of the Internet Report—shows that California ranks 20th, with an average speed of 10.9Mbps (1.36MB/sec): A surprising result, perhaps, given the fact that it’s home to Silicon Valley.

In general, Broadview found that Midwestern and Southern states lagged behind the Northeast and West Coast in average speed.

It goes without saying, but average Internet speeds don’t tell the whole story: Actual connection speeds can vary widely depending on your provider, your connection type (DSL, cable, and so on), and where you live. If you would like to get an idea of how your provider stacks up, YouTube’s Video Quality Report can give you a snapshot of how your ISP compares to others in your area.

Microsoft still believes in basic phones, launches Nokia 130 for $25

IDG News Service

Microsoft’s Devices Group has unveiled the Nokia 130, a mobile phone that costs just $25 but lacks an Internet connection and apps.

The focus of Microsoft’s mobile device strategy is on building both high-end and low-cost smartphones running Windows Phone, but there is still a need for “ultra-affordable” mobile phones, the company said on Monday.

With the 130, Microsoft is going after people in emerging markets who are buying their first phone. It’s also a good fit for people who want a backup to complement their existing smartphones, according to the company.

The $25 price tag (before taxes and subsidies) is about $90 cheaper than the Lumia 530, which is the lowest cost Windows Phone Microsoft has introduced so far. The price difference with the cheapest Android-based Nokia X — which was recently killed in favor of Windows Phone — is about the same.

For many people in the emerging markets that Microsoft is targeting, a price tag over $100 is simply too much. The company hence feels it needs to offer them a more affordable alternative to prevent them from going to another vendor from whom to buy a phone today and possibly a smartphone in the future.

The 130 has a 1.8-inch color display and will be available with one or two SIM cards. Microsoft also brags about a month-long standby-time, which is a boon for users that live in parts of the world where access to electricity isn’t always a certainty.

The phone also has a built-in video player, music player, an FM radio and a flashlight. It’s expected to begin shipping in the third quarter, and will be available in countries such as India, China and Indonesia.

The choice of this trio is far from a coincidence; they added the largest number of new mobile phone subscribers in the world during the first three months of the year, according to a survey conducted by telecom vendor Ericsson.

There might be a market for products like the 130 today, but the window of opportunity is closing quickly thanks to a continuing decline in smartphone pricing.

For example, Mozilla Foundation and chip maker Spreadtrum have developed a reference platform and partnered with Indian vendors Intex and Spice to launch ultra-low-cost Firefox OS smartphones in the next few months, they said in June. Spreadtrum has said the phones will cost about $25.

That means Microsoft has to continue to work on making Windows Phone available on smartphones that cost well below $100, which is what Google is doing with Android.

The 130 will also go on sale in Egypt, Kenya, Nigeria, Pakistan, the Philippines and Vietnam.

Tech Leaders Juggle Multiple Investments Based on Organizational Goals

 Tech Leaders Juggle Multiple Investments Based on Organizational Goals

InfoWorld – the leading source of information on emerging enterprise technologies – released the 2014 Navigating IT: Objectives and Obstacles research (Click to Tweet), providing a comprehensive look at the technology investment priorities and organizational goals facing IT decision-makers (ITDMs). The study revealed that while many investment priorities are the same for all ITDMs, there are key differences in technology investment plans among enterprise organizations (1,000+ employees) and SMB organizations (<1,000 employees).

Tech Budgets Include Investments in Multiple Technology Categories

The 2014 study investigated ITDM purchase intent among these technology categories: application development, big data solutions, business intelligence & analytics, cloud computing, data center, enterprise applications, mobility, network solutions, security, server solutions, social media/ collaboration tools, storage solutions & services, and virtualization. Overall, respondents are involved in the purchase of nine technologies, with the highest investment in the categories of data center management, application development and security. As digital disruption continues to require business agility, 72% of ITDMs state that their job involves identifying emerging technologies that can improve business performance before the change reaches wide spread market adoption. (Click to Tweet)

“Technology investments continue to tie back to organizational goals. The influx of new technologies that can streamline processes, decrease costs and improve communications with employees and customers are changing the way organizations look at technology,” said Farrah Forbes, VP, Digital, InfoWorld. “The Navigating IT research provides insight into the tech trends organizations are investigating and investing in, providing tech marketers with the information needed when communicating with IT decision-makers.”

New Technologies Are Getting into the Mix

Numerous emerging technologies—such as CRM; social devices and wearables; and “Internet of Things” (IoT) —are becoming more mainstream. Sixty-one percent of respondents said that they can easily integrate edge technologies into their legacy systems. As for IoT, nearly one-third are evaluating or considering the integration in the next year, in addition to the 8% of ITDMs that have already developed or integrated “smart” products or devices. Seventy-three percent of organizations planning on making IoT a larger part of their business strategy agree that mobile and security will see the most impact from the integration. (Click to Tweet)

Differences between Enterprise and SMB Organizations

Overall, due to financial resources and IT bandwidth, enterprise organizations allocate larger investments in technology compared to SMBs. The specific areas that see a significant difference in investment priority are big data (72% enterprise vs. 52% SMB), data centers (96% enterprise vs. 81% SMB) and server solutions (84% enterprise vs. 73% SMB). Thirty-four percent of enterprise organizations plan to invest in log file analysis software for the future of big data whereas only 17% of SMBs agree. Additionally, enterprises and SMBs will invest in virtualization monitoring/management to improve data center management. As for server solutions, 47% of enterprises will invest in blade servers (x86) compared to only 25% of SMBs, and 40% of enterprise organizations plan to invest in Windowsx86 versus 26% of SMBs. Overall, a majority of organizations are willing to invest a larger portion of IT budget on technologies that will increase efficiency and productivity in the workplace.

To schedule a meeting to review key research, please contact Farrah Forbes atfforbes@idgenterprise.com.

About InfoWorld

InfoWorld is the leading resource for content and tools on “modernizing enterprise IT.” The InfoWorld Expert Contributor Network provides a unique perspective in the market; our editors provide first-hand experience from testing, deploying and managing implementation of emerging enterprise technologies.   InfoWorld’s Web site (InfoWorld.com) and strategic marketing services provide a deep dive into specific technologies to help IT decision-makers excel in their roles and provide opportunities for IT vendors to reach this audience. InfoWorld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at www.idgenterprise.com.

 

Follow InfoWorld on Twitter: @InfoWorld
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Follow InfoWorld on LinkedIn: http://www.infoworld.com/linkedin
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Contact:
Stacey Raap
Marketing Coordinator
IDG Enterprise
Office: 508.935.4008

Samsung Disappointing Numbers Will Be Worse With Apple’s Next iPhone Release

The Street

Samsung’s dismal quarterly performance, leading to a 25% decline in profits, are likely to get worse before they get better, as the company warned that the second half of the year would be “a challenge” and Apple (AAPL_) is likely to refresh its iPhone later, starting in Sept.

That challenge is coming not only from Apple’s iPhones at the top-end of the smartphonebusiness, but from mid and low-priced handsets made by small manufacturers and selling well in China and the world’s emerging markets.

IDC analyst Ramon Llamas says Samsung is really “feeling the pressure from every area.” In a phone interview, Llamas said Samsung is the top manufacturer and it’s also “the biggest target.” He thinks Samsung’s problems are three-fold: it’s struggling in the low-end marketplace, competitors such as LG and Motorola are currently offering high-quality alternatives and that “the writing is on the wall” for Samsung once Apple introduces its larger-screen models.

Read More: iPhone 6 Coming at Right Time as World Moves to Large Smartphones

Samsung announced a net profit of $6.1 billion in the second quarter,  down from $7.6 billion in the year ago quarter. Operating profits of $7.02 billion fell 15% sequentially, and 25% from the same quarter last year.

Nick Spencer of ABI Research thinks Samsung is “caught in the middle ground” between low-cost Chinese phones and the iPhone.  In an email, Spencer added, “Samsung has also always relied on supply chain excellence (scale and manufacturing its own components) to allow it to create dozens of different models to satisfy every conceivable price point, form factor and regional taste. This is inefficient, which is fine when you have margin to play with and have the lowest manufacturing costs, but both of these are being squeezed by Chinese manufacturers.”

For the past few years, Samsung’s distinct marketing advantage has been larger smartphone screens than its competition, but that may soon change. Apple is expected to announce two new iPhones that should challenge Samsung’s main talking point, one with a reported 4.7-inch screen rivaling the Galaxy S5, and the other is said to sport a 5.5-inch display. Apple recently reported fiscal third-quarter results, which saw the company ship 35.2 million iPhones. According to analysts surveyed by Thomson Reuters, Samsung’s problems will continue into the second half of this year. Analysts polled expect Samsung to see a 7% revenue decline in profits and an EPS drop of 14% in the third quarter and a slightly better (-2% revenue and -3% EPS) in the fourth quarter.

Samsung has yet to respond to a request for comment.

Early in July, Samsung warned its second quarter would disappoint blaming a number of factors – a slowdown in growth for the entire smartphone industry, increased competition at the high and low ends of the smartphone spectrum, a strengthening home currency in relationship to the US dollar and the second quarter being an historically slow period.

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