Digital Media Events
Event Date Location

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

 Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

Framingham, Mass. – March 24, 2014 – IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the findings from the 2014 Consumerization of IT in the Enterprise (CITE) research, highlighting the impact CITE adoption has on the enterprise; integration of cloud, apps and mobile device management; and the next wave of consumer technologies IT decision-makers need to consider.

CITE Adoption Results in New Policies and IT Purchases
The proliferation of personal devices being used for work purposes has required the majority of organizations (82%) to make changes, from creating policies on how corporate data can be shared and investing in mobile device management (MDM) solutions, to purchasing secure file sharing services. IT executives and their departments are leading the charge for integrating consumer devices into the organization. To support a culture of employees working in the office and at home, over the next two years more organizations will support employee owned smart phones and tablets and 83% of organizations will invest in mobile technologies. The approval of consumer devices in the workplace is well received by employees; CITE will have a positive impact on user satisfaction (69%), and user productivity (66%) over the next 12-18 months (check out the CITE infographic).

“Consumerization of IT in the enterprise has created significant digital disruption in the past year, and the opportunity to innovate continues with the introduction of new devices and services,” said Matthew Yorke, CEO, IDG Enterprise. “Organizations are working to mitigate risk and build security that enables employees and the businesses to use CITE technology to move the business into the digital era and create improved employee productivity and customer satisfaction.”

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World Tech Update- March 28, 2014

IDG News Service

Coming up on WTU this week, Microsoft finally debuts Office for iPad, Facebook makes a big buy into virtual reality and NASA’s secret space plane breaks a record.

 

Innovation lessons from an industry pioneer

eMedia Vitals

Last week’s passing of Pat McGovern, founder of tech publisher IDG, feels like the end of an era. Over a span of five decades, McGovern brought a passionate spirit and a culture of innovation to B2B publishing – qualities that too often are absent from today’s B2B media companies.

I met with Pat a few times during my time at IDG from 2004 to 2006, and each interaction left an impression, similar to the times I spent with another tech publishing legend, Bill Ziff, who led IDG rival Ziff-Davis through the mid-1990s. Both were larger-than-life yet surprisingly humble leaders who balanced strong business instincts with a passion for journalism – and the people who produce it.

Here are three lessons B2B media leaders can (and should) take from McGovern’s approach to publishing.

Find & cultivate new markets

McGovern was a big thinker who saw great promise in emerging markets for technology news and information, not just in the U.S. but internationally. Just five years after launching Computerworld in the U.S. in 1967, McGovern launched Shukan Computer in Japan, kicking off a long string of global licensing deals and other partnerships that built IDG into a global powerhouse. In 1980, McGovern forged one of the first joint ventures in China by a U.S. business. In 1992, he established IDG Technology Ventures, one of the first venture capital firms in China.

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Box to go public, hoping to raise $250M

IDG News Service

IDG News Service (Miami Bureau) — Box, the eight-year-old company that has taken on industry giants to become a leader in cloud storage and file sharing, will seek to raise US$250 million by selling shares publicly for the first time.

The Los Altos, California, company announced on Monday that it had filed a registration statement with the U.S. Securities and Exchange Commission for a proposed IPO (initial public offering) of its common stock.

The company revealed in the filing that it has 25 million registered users, but it also says it has been losing money and might not post a profit for the foreseeable future.

Box has capitalized on the growing popularity among businesses of storing data in the cloud, where it can be accessed from a variety of devices including smartphones and tablets, giving employees more flexibility.

“Probably the biggest move in Box’s trajectory was the decision to focus exclusively on business users,” said Rob Koplowitz, an analyst at Forrester Research.

“That decision clarified their purpose and allowed them to be very direct and purposeful in hiring and technology investments. The strategy and platform they’ve been investing in will make or break them as an enterprise vendor,” he said.

In the filing, which runs for about 150 pages, the company disclosed that it has more than 34,000 paying corporate customers and 25 million registered users.

The paying customers include more than 40 percent of the Fortune 500 and 20 percent of Global 2000 companies, according to Box.

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It’s here: Office for iPad

CITEworld

It’s finally here: Office for iPad.

Starting this morning, Office for iPad will be available for download in the App Store. It will include Word, Excel, and PowerPoint. The app will be available at 11 a.m. PDT, Microsoft said.

The company made the announcement during an event in San Francisco.

In a demo, Microsoft executive Julia White showed off the new app offering a glimpse at the work Microsoft has done to make its Office apps touch friendly. “It’s unmistakably Word but it’s natural on the iPad,” she said.

The apps will be free for anyone to use to read and “present” Office content, she said. Users who have an Office 365 subscription will be able to create and edit Office files on their iPads, she said.

In an interesting twist, this touch friendly version of Office comes to iPad before Microsoft’s own products. White said that a touch-friendly version of Office would come to Windows next.

In one of his first big public appearances since taking over the helm, Microsoft CEO Satya Nadella said that the company’s goal is to be mobile first and cloud first, and to offer apps that people can use no matter what device they’re using.

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Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Business Insider

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

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IDG’s Pat McGovern, 1937-2014: Computer Publishing’s Man of Many Worlds

Time

March 20, 2014

The owner of PC World, Macworld and other publications spent 50 years helping the world be smarter about technology.

Patrick J. McGovern died yesterday at Stanford Hospital in Palo Alto, California. You probably don’t know his name.

But if you’re interested enough in technology to read about it in print or online, there’s a very good chance that you know one or more of the publications produced by International Data Group, the privately-held company he founded in February, 1964 and ran for the rest of his life. They included PC WorldMacworld,GameProInfoWorld, the Dummies books and many, many more.

I worked at IDG for 16 years and eventually spent a fair amount of time in Pat’s company. It’s standard practice when someone passes away to describe that person as an unforgettable character, but trust me on this: Pat was unforgettable.

He was deeply interested in the human brain and how it worked, a pursuit he turned into a major philanthropic effort when he and his wife Lore pledged $350 million to create and fund MIT’sMcGovern Institute for Brain Research. I’m not sure if I ever completely understood how Pat’s own brain operated, but it was fascinating to watch it in action. He was a dreamer, but one with a prodigious ability to crunch numbers. (During board meetings, he often seemed to be recalculating spreadsheets about matters such as subscription revenues in his head.)

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Amazon, Google, or Microsoft: Which free cloud service should I use?

CITEworld

Cloud platforms are a big investment. Giving them that credit card number is the start of what could be a long relationship and many tens of thousands of dollars. So it’s a good idea to try before you buy, and if you’re using the cloud as a departmental developmental solution, it’s an even better idea to find a service that won’t cost you a penny while you get your applications and services up to speed.

That makes it well worth your time to use the various trial, test, and low-volume cloud services out there. They’ve been available for some time — especially Google’s free tier for its App Engine platform-as-a-service — and Amazon has now joined the club with a free tier for test and development. Low cost and free services like these make particular sense for individuals and teams wanting to try building their own apps.

You might still need a credit card to get started, but it won’t get billed if you stay within the services limits; so don’t use too many resources, or forget about any time limits. And if it does get billed, you can quickly cancel the service and move on.

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IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

IDC PMS4colorversion  IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

16 Mar 2014

With Middle East and Africa (MEA) manufacturers showing considerable enthusiasm for IT and comfortably outspending their counterparts in Central and Eastern Europe, the sector is well set for a significant boost in productivity and increase in competitiveness, according to the latest findings released today by IDC Manufacturing Insights.

A recent end-user survey conducted across MEA by IDC Manufacturing Insights shows that manufacturers in the Middle East, in particular, now view IT as an area that can help accelerate their manufacturing maturity. To this end, more comprehensive and competitive IT strategies are being put in place in core MEA countries, and more mature decisions regarding IT environments are being made, with customer-oriented initiatives and integration across the enterprise resonating particularly strongly. IT solutions that can be developed around the core enterprise resource planning (ERP) suite are also being viewed as powerful tools for fulfilling key strategic objectives.

“MEA manufacturers are becoming more mature in their use of IT,” says Martin Kuban, IDC Manufacturing Insights’ lead research analyst for Central and Eastern Europe, the Middle East, and Africa (CEMA) “Ongoing industrialization and market optimism have translated into increased IT spending, which has helped to accelerate this process. IDC forecasts that 2014 will be a very dynamic year in terms of IT deployments in the MEA manufacturing vertical.”

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World Tech Update- March 20, 2014

IDG News Service

Coming up on WTU this week Sony debuts Project Morpheus, Google gets into wearables and IBM’s Watson looks to cure cancer.