Digital Media Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Subscribe To Latest Posts
Subscribe

Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Business Insider

A long time ago, Facebook launched an app store. If you didn’t know that fact, don’t be alarmed. People don’t talk much about the Facebook App Center any more.

That’s because almost everyone downloads the apps they need from Apple’s App Store and the Google Play store on Android.

It’s a powerful duopoly, and everyone is used to it.

Apps and downloads are one of Apple’s fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, and are projected to be more profitable than iPads and Macs. Android and the Google Play store that supplies it run on up to 80% of smartphones in some markets.

Counterintuitively, Facebook CEO Mark Zuckerberg seems to regard Apple and Google’s dominance of app distribution as a weakness that he can now exploit.

The non-obvious chink in the armor is that while Apple and Google dominate the supply of apps — and take a cut of each paid download — they are lousy at promoting and marketing apps.

The marketplace for apps is surprisingly dysfunctional, given that all the players in it are self-described innovators and disruptors of dinosaur capitalism.

Continue reading

IDG’s Pat McGovern, 1937-2014: Computer Publishing’s Man of Many Worlds

Time

March 20, 2014

The owner of PC World, Macworld and other publications spent 50 years helping the world be smarter about technology.

Patrick J. McGovern died yesterday at Stanford Hospital in Palo Alto, California. You probably don’t know his name.

But if you’re interested enough in technology to read about it in print or online, there’s a very good chance that you know one or more of the publications produced by International Data Group, the privately-held company he founded in February, 1964 and ran for the rest of his life. They included PC WorldMacworld,GameProInfoWorld, the Dummies books and many, many more.

I worked at IDG for 16 years and eventually spent a fair amount of time in Pat’s company. It’s standard practice when someone passes away to describe that person as an unforgettable character, but trust me on this: Pat was unforgettable.

He was deeply interested in the human brain and how it worked, a pursuit he turned into a major philanthropic effort when he and his wife Lore pledged $350 million to create and fund MIT’sMcGovern Institute for Brain Research. I’m not sure if I ever completely understood how Pat’s own brain operated, but it was fascinating to watch it in action. He was a dreamer, but one with a prodigious ability to crunch numbers. (During board meetings, he often seemed to be recalculating spreadsheets about matters such as subscription revenues in his head.)

Read more…

Amazon, Google, or Microsoft: Which free cloud service should I use?

CITEworld

Cloud platforms are a big investment. Giving them that credit card number is the start of what could be a long relationship and many tens of thousands of dollars. So it’s a good idea to try before you buy, and if you’re using the cloud as a departmental developmental solution, it’s an even better idea to find a service that won’t cost you a penny while you get your applications and services up to speed.

That makes it well worth your time to use the various trial, test, and low-volume cloud services out there. They’ve been available for some time — especially Google’s free tier for its App Engine platform-as-a-service — and Amazon has now joined the club with a free tier for test and development. Low cost and free services like these make particular sense for individuals and teams wanting to try building their own apps.

You might still need a credit card to get started, but it won’t get billed if you stay within the services limits; so don’t use too many resources, or forget about any time limits. And if it does get billed, you can quickly cancel the service and move on.

Read more…

IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

IDC PMS4colorversion  IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

16 Mar 2014

With Middle East and Africa (MEA) manufacturers showing considerable enthusiasm for IT and comfortably outspending their counterparts in Central and Eastern Europe, the sector is well set for a significant boost in productivity and increase in competitiveness, according to the latest findings released today by IDC Manufacturing Insights.

A recent end-user survey conducted across MEA by IDC Manufacturing Insights shows that manufacturers in the Middle East, in particular, now view IT as an area that can help accelerate their manufacturing maturity. To this end, more comprehensive and competitive IT strategies are being put in place in core MEA countries, and more mature decisions regarding IT environments are being made, with customer-oriented initiatives and integration across the enterprise resonating particularly strongly. IT solutions that can be developed around the core enterprise resource planning (ERP) suite are also being viewed as powerful tools for fulfilling key strategic objectives.

“MEA manufacturers are becoming more mature in their use of IT,” says Martin Kuban, IDC Manufacturing Insights’ lead research analyst for Central and Eastern Europe, the Middle East, and Africa (CEMA) “Ongoing industrialization and market optimism have translated into increased IT spending, which has helped to accelerate this process. IDC forecasts that 2014 will be a very dynamic year in terms of IT deployments in the MEA manufacturing vertical.”

Continue reading

World Tech Update- March 20, 2014

IDG News Service

Coming up on WTU this week Sony debuts Project Morpheus, Google gets into wearables and IBM’s Watson looks to cure cancer.

Google shrinks Drive cloud storage prices

IDG News Service

Google has slashed the price of some Drive plans, as it battles Microsoft, Dropbox, Box and others in the red-hot cloud storage market.

Google still offers 15GB of Drive storage free with a Google account, but it cut the monthly price of the 100GB plan from $4.99 to $1.99 and the 1TB plan from $49.99 to $9.99.

[ Control your storage requirements by eliminating data redundancy. InfoWorld lays it all out in our Deep Dive Report on Data Deduplication. | Keep up with the latest approaches to managing information overload and compliance in InfoWorld'sEnterprise Data Explosion newsletter. ]

The company was able to cut the plans’ prices thanks to “recent infrastructure improvements,” said Scott Johnston, director of product management, in a blog postThursday.

Now that 1TB of Drive storage costs radically less, more people are bound to consider it, so Johnston offered them some perspective about use cases for the plan. “How big is a terabyte anyway? Well, that’s enough storage for you to take a selfie twice a day for the next 200 years and still have room left over for… shall we say… less important things,” he wrote, influenced possibly by his company’s Calico project, whose goal is to radically extend human life.

Google also introduced new Drive plans with 10TB of storage for $99.99 per month, 20TB for $199.99 per month and 30TB for $299.99 per month.

Google will automatically adjust the accounts of existing subscribers to the plans whose prices were cut.

The price cuts apply only to individual Google accounts for consumers and not to Google Apps customers.

Google Apps for Business and Google Apps for Education subscriptions include 30GB of Drive storage per user, and domain administrators can purchase more space if necessary, but the plans and prices vary from the ones for individuals.

What You Think You Know About the Web Is Wrong

Time

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again

Not an average reader? Maybe you’ll give me more than 15 seconds then. As the CEO of Chartbeat, my job is to work with the people who create content online (like Time.com) and provide them with real-time data to better understand their readers. I’ve come to think that many people have got how things work online quite mixed up.

Here’s where we started to go wrong: In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. The click’s natural dominance built huge companies like Google and promised a whole new world for advertising where ads could be directly tied to consumer action.

Continue reading

 

Pinterest Debuts A “Gifts Feed” Featuring Only Things You Can Buy

TechCrunch

Pinterest publicly introduced a new Gifts feed on Wednesday that only displays “Product Pins” – pins that are enhanced with additional details, including pricing, availability and where the item can be purchased online. The announcement was made on Pinterest’s Business blog, aimed at advertisers, instead of on the company’s more widely read, consumer-facing main blog.

The company describes the Gifts feed as a “work-in-progress” section on the Pinterest website where only those items that are available for sale are listed. These products can also be filtered by price by clicking on buttons that range from one to four dollar signs ($ – $$$$), equating to products that range from less than $50, $25-$50, $50-$200, and over $200, respectively.

Product pins were first introduced in spring 2013 as one of many new pin types on the service, which also included other new things, like movie pins and recipe pins, for example. In order for retailers to take advantage of the new functionality, they have to first update their website with the appropriate metatags (described here on the Pinterest Developers website). Afterwards, Pinterest users encountering those products on the social service would be able to see the product’s price and inventory levels, and could even click through on the provided URL to make a purchase.

Continue reading 

Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile

eMarketer

Overall desktop ad spending set to decline in 2014 while mobile grows 83.0%

Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.

US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads. Meanwhile, overall desktop ad spending increased just 2.3% last year, according to eMarketer.

eMarketer estimates that desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Mobile search will total $9.02 billion, compared with $13.57 billion for desktop search. Overall, US spending on advertising served to desktops and laptops will decline 2.4% in 2014 to $32.39 billion, down from $33.18 billion in 2013.

Google will have a notable influence on the overall shift from desktop to mobile search spending. In 2013, 76.4% of the company’s search ad revenues came from desktop. However, that share will fall to 66.3% in 2014 due to a $770 million decrease in desktop search ad revenues year over year, eMarketer estimates. At the same time, the company’s mobile search revenues will increase $1.76 billion, totaling approximately one-third of Google’s total search revenues. Key contributors to Google’s mobile search growth include its Enhanced Campaigns and Product Listing Ads (PLAs), both of which contributed to increased click share on mobile throughout 2013 and will continue to do so.

In the scope of Google’s overall ad revenues, mobile search is gaining significant share. Up from 19.4% in 2013, mobile search will comprise an estimated 26.7% of the company’s total ad revenues this year. Desktop search declined to 63.0% of Google’s ad revenues in 2013, having already fallen from 72.7% in 2012.

Advertisers are responding to consumers’ rapidly increasing time spent with mobile phones and tablets. While nonvoice mobile activities accounted for 19.4% of average time spent per day with media by US adults in 2013, only 5.7% of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits.

Click here to read full article 

World Tech Update- March 13, 2014

IDG News Service

Coming up on WTU the search a missing Boeing 777 continues, the World Wide Web celebrates its anniversary and a robot has bones and muscles like a human.