Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Combining the Flexibility of Public-Cloud Apps with the Security of Private-Cloud Data White Paper

CITEworld

Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving to the cloud is how to secure and control access to data saved in cloud applications.

This white paper explores technologies that combine the flexibility of public cloud apps like Salesforce and Box, with the security and compliance of a private cloud. When deployed as part of an end-to-end data protection program, such an approach can provide the same security and assurances as can be achieved with premises-based applications.

Comprehensive Data Protection in the Cloud

In today’s business, IT may no longer own or manage the apps, the devices, or the underlying network infrastructure, yet is still responsible for securing sensitive corporate data. While cloud application vendors secure their infrastructure, the security of the data remains the responsibility of the customer using the application. A comprehensive approach to data security in cloud environments covers the full lifecycle of data in an organization—in the cloud, on the device, and at the point of access.

•In the Cloud—Most cloud apps don’t encrypt data-at-rest, and those that do encrypt manage the keys themselves. For organizations in regulated industries and/or with sensitive data stored in these apps, the ability to maintain confidentiality of corporate data remains unsolved.

•At Access—Cloud apps provide limited access control, data leakage prevention, and visibility when compared with applications hosted on premises. This makes it difficult to control who, what, where, and when employees access cloud applications.

•On the Device—Since cloud applications can be accessed from any device, anywhere, a comprehensive security solution should include protection for cloud application data on client devices such as laptops, tablets and smartphones.

Click here to view the full white paper

 

PC Shipments in EMEA Return to Growth in 2Q14, Says IDC

IDC PMS4colorversion  300x99 PC Shipments in EMEA Return to Growth in 2Q14, Says IDC

According to International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) reached 21.9 million units in the second quarter of 2014 — a 10.5% increase year on year and a clear return to growth after seven quarters of consecutive decline. As in the previous quarter, Western Europe drove most of the regional growth, with shipments supported by strong enterprise renewals, which led to an overall 25% increase in the PC market. Consumer shipments also returned to growth after a severe contraction in 2013. At the same time, Central and Eastern Europe (CEE) remained impacted by the unstable political and economic situation in Russia and by currency fluctuations; as forecast, CEE declined by 13.2%. The Middle East and Africa (MEA) posted a modest 1.9% increase in shipments. In line with those trends, portable PC shipments in EMEA returned to growth (up 8.3%), while desktop PC shipments increased 14.1%. The increase in total EMEA shipments indicates a rebound in the market but not a recovery as volumes remain below the 25 million unit mark of the peak periods in 2010 and 2012.
“The clear improvements in EMEA are positive signs for PC manufacturers,” said Chrystelle Labesque, research manager, IDC EMEA Personal Computing. “However, there was still a big difference between the subregions, and especially in the consumer segment the divide between mature and emerging markets is similar to the worldwide trend. While some parts of the CEMA [Central and Eastern Europe, Middle East, and Africa] PC market continued to suffer from unfavorable exchange rates and a difficult political situation, Western European shipments were fueled by low-end consumer notebooks. Even if the comparison is eased by a very poor second quarter of 2013, more attractive products at the right price points encouraged more consumers to renew their devices. Retailers and etailers also seem more confident as new product designs and features better positioned price-wise are now generating higher sales and not only just interest. Promotional activities and vendors’ preparation for the back-to-school period further supported the market. The level of inventory will have to be monitored closely as back-to-school sales progress during August and September.” In this context, Chromebooks continued to grow, but their impact is limited to several countries in Western Europe.
PC shipments in Western Europe have continued to benefit this quarter from ongoing renewals in the SMB space following the end of Windows XP support. Commercial demand remained strong as business confidence stemming from an improving macroeconomic outlook contributed to corporate renewals. Commercial PC shipment growth in Western Europe reached 26.9% — clear confirmation that PCs remain key productivity tools in the enterprise environment. At the same time, the rebound in consumer shipments accelerated and some markets, including southern Europe, returned to levels of business close to their capacity. Shipments in Spain, Germany, and the Netherlands took off, with sell-in up by more than 40%.
“The lack of investments in PC renewals during the past two years contributed to an aging installed base across the commercial market and, together with the end of Windows XP support, this generated large renewal needs,” said Maciej Gornicki, senior research analyst, IDC EMEA Personal Computing. “As the macroeconomic outlook improved in most Western European countries, large enterprises regained confidence and started to replace their PCs, while many companies in the SMB segment reacted late to the change in the operating system. This has mainly boosted demand for desktops in the past two quarters, while the wave of portable renewals remains ahead of us.”

2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

Click here to view an INFOGRAPHIC on this research

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The Rise of Cloud in the Channel

IDC PMS4colorversion 1 300x99 The Rise of Cloud in the Channel

Cloud services represent a growing opportunity for partners of all types in a wide array of activities across resale, services, and development. However, it’s of key importance that partners have an understanding of the what, where, how, and why of cloud services prior to embarking on wholesale business strategy change.

This IDC study, commissioned by Microsoft, examines the implications of becoming a successful cloud partner in 2013. Developed with insight garnered through in-depth conversations with leading Microsoft cloud partners and backed by supportive survey data (see methodology for further details), it provides a profile of the potential upside of integrating cloud to a partner’s mix of solution offerings.Finally, it concludes with guidance as a partner begins, or continues, their journey into the cloud.

the rise of the cloud in the channel The Rise of Cloud in the Channel

Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

IDC PMS4colorversion 1 300x99 Digital Transformation Era Projects a Promising Future for Enterprise Applications Software, Says IDC

The Asia/Pacific excluding Japan (APeJ) Enterprise Applications (EA) software market posted a mediocre growth of 5.1% in 2013. Unlike 2012, when the EA market grew 9%, Asian enterprises were more cautious about their investment in 2013. Although organizations were keen in upgrading existing back-office applications to embrace the 3 rd platform technologies – cloud, analytics, mobility, and social – watchful spending strategy of customers and the ad hoc nature of deployments did not warrant for sustained growth in 2013.
“The 3 rd platform technologies, especially cloud, will be a critical driver for enterprise applications growth in APeJ.  Enterprises are moving from an ad hoc deployment of cloud-based applications and other 3 rd platform technologies, to a phase of strategic implementation. This new era of digital transformation and the speed of innovation of Asian businesses is expected to bring the market back on track in 2014 and through the forecast period,” says Sabharinath Bala, Research Manager of IDC’s Asia/Pacific Enterprise Application Software Research.
It was the usual suspects – SAP, Oracle, Yonyou, Infor, and Microsoft – that dominated in the region from a market share perspective, but most of these major vendors were challenged strongly by niche new players as well as the established SaaS/Cloud-based applications vendors. Some of the names noteworthy of mentioning include Cornerstone OnDemand, Kronos, NetSuite, Workday, and Xero – all of which posted strong double-digit growth in 2013.
“Although most of the major vendors have been creating new internal IP, as well as acquiring assets and expanding their cloud capability inorganically, the challenge of integrating these new resources with their existing portfolio and convincing clients and prospects to take the cloud path remained critical in attracting newer EA investments. But this scenario is slowly changing and vendors that rely primarily on maintenance and upgrade revenue for their existing legacy systems will start losing relevance in the coming days. Vendors offering cloud-based systems capable of delivering the agility, flexibility, and scalability of the dynamic Asian businesses, will trump them in their own game,” adds Sabharinath.
IDC expects the overall EA market to grow at a compound annual growth rate (CAGR) of 8.4% and reach US$9.5 billion in 2018. Double-digit growth is expected from markets like enterprise asset management, logistics, and procurement; and there will be strong support from mature markets like financial accounting, human capital management, and inventory management.

 

IDG Tech Marketing Priorities Survey

Screen Shot 2014 07 16 at 10.35.17 AM IDG Tech Marketing Priorities Survey

Welcome to IDG’s Tech Marketing Priorities Survey. We are conducting this survey of senior marketing leaders to provide better insight into the state of marketing among technology marketers.Your answers are confidential and will be used only in combination with other survey respondents. The survey will take 15-20 minutes to complete.  As a thank you for completing the survey, we will send you an executive summary of the research results so you can see how your company’s marketing priorities align with those of your peers. In addition, we will send the first 200 respondents a $20 Amazon.com gift card. Thank you in advance for your participation.  Your opinion is extremely important to us and we appreciate your time.

To participate, simply click here or copy and paste the following URL into your browser:

http://survey.researchresults.com/survey/selfserve/53b/s0064076?list=4

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper

PC Rebound in Mature Regions Stabilizes Market, But Falls Short of Overall Growth in the Second Quarter of 2014, According to IDC

IDC PMS4colorversion 1 300x99 PC Rebound in Mature Regions Stabilizes Market, But Falls Short of Overall Growth in the Second Quarter of 2014, According to IDC

Worldwide PC shipments totaled 74.4 million units in the second quarter of 2014 (2Q14), a year-on-year decline of -1.7%, according to the International Data Corporation (IDCWorldwide Quarterly PC Tracker. The results reflect the smallest decline in global PC shipments since the second quarter of 2012 when declining shipments of mini notebooks combined with a surge in tablet sales to disrupt the PC market.

Buoyed by both continued business PC replacements and returning consumer interest, the preliminary results for 2Q14 are markedly better than the projected decline of -7.1% for the quarter. Despite the end of Windows XP support in early April, it appears many Windows XP migrations continue to take place. Most major vendors saw solid growth, and early indications also point to desktop shipments being stronger than expected in some areas, signaling continued business buying. The consumer side also appears stronger than expected, with growing activity among the lower-priced models as well as Chromebooks.

On a geographic basis, Europe, the United States, and Canada showed the strongest growth, reflecting more stable conditions. Japan would have joined list but for the dramatic surge last quarter and new taxes that limited second quarter growth. In contrast, emerging regions continue to see declining PC volumes as weaker economies and political issues combine to depress growth.

“The recent strength in mature regions is a positive sign,” said Loren Loverde, Vice President, Worldwide PC Trackers. “However, an important part of this strength is driven by the rebound from weaker demand last year and to potentially short-term replacement activity. We can look for some recovery in emerging regions going forward, but it may coincide with slower growth in mature regions. We do not see the recent gains as a motive to raise the long-term outlook although 2014 growth could get closer to flat, rather than the May projection of -6%.”

The PC industry remains intensely competitive, with factors such as economy of scale and channel reach continuing to add to the shift toward mobility and new designs in driving market consolidation. While the top 5 PC vendors grew 9.8% year on year in 2Q14, the rest of the market declined -18.5% on the year.

“The better than expected results seem to arise from two places. One encouraging factor was a good intake of lower-end systems, including Chromebooks, which coincides with the recent slowing in tablet growth and perhaps signals the beginning of some stabilization on the consumer side,” said Jay Chou, Senior Research Analyst, Worldwide PC Trackers. “In addition, a sizable number of PCs are still running Windows XP and the impetus to upgrade them continued to boost shipments in the second quarter.”

“In the United States, better alignment with channel partners and internal restructuring helped HP and Dell to grow faster than the market, further consolidating share to 53% between these two leaders. Lenovo and Toshiba also gained share with the highest growth among the top 5 players,” said Rajani Singh, Senior Research Analyst, IDC Personal Computers. “Moving forward, strong sales in the back-to-school season and healthy consumer sales in the holiday season should keep the U.S. PC market in positive territory for the rest of the year.”

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CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

 CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership— reveals the CIO Tech Poll: IT Economic Outlook results for May 2014. The research indicates that the majority of organizations (87%) are increasing or maintaining IT budgets in the coming year, with an average budget increase of 4.9%. Technology budgets will be distributed across core and edge technologies, including mobile, social, CRM and marketing automation.
Edge Technologies Still Gaining Momentum 
Core technologies, from infrastructure to network and storage, still receive the largest allocation of technology budgets, however in the past year spending on edge technology has increased by 5% to 32%. This increase is short of the 2012 estimate, where IT leaders anticipated edge spending would hit 39% in the next 1-3 years. One area that is seeing growth is applications. More than half of organizations are increasing spending on applications, which is a 6% increase year over year. Mobile investments are strong, with 47% of IT executives increasing spending followed by outsourced IT services, including cloud, at 40%.
Understanding the Budget Breakdown
New projects and emerging technology trends continue to impact the division of IT spending.  In the coming year, 47% of IT leaders will increase spending on new projects. The focus on new projects aligns with overall business goals, with 36% allocating budget to projects that directly contribute to increasing topline revenue at their organization. Enterprises, organizations with 1,000+ employees, are more likely to focus new spending on customer interactions and experience compared to SMB organizations, organizations with less than 1,000 employees. 

“Enterprises are not only spending on new projects to help advance their organizations’ goals, they are investing in solutions from new technology companies at a much higher rate than SMBs,” said Adam Dennison, SVP and publisher, CIO. “Enterprises are looking for the best solution and are not worried that those solutions are coming from new companies that could potentially be acquired. This provides new vendors a great opportunity to showcase their agile and innovate technology solutions to help exceed business results.”  

IT in Purchase Process Across Organizations
No matter what department is driving the technology investment, 98% of CIOs surveyed reported IT involvement in technology purchases. When the purchase is funded outside of the IT budget, nearly a quarter of respondents categorize IT as the driver for identifying the business need and brings their recommendations to line of business (LOB). Forty-five percent of CIOs say that LOB identifies the technology opportunity and reaches out to IT for feedback and recommendations. It is extremely rare that IT receives zero contact until a problem arises (5%).

To schedule a meeting to review the full results, contact Adam Dennison, SVP/Publisher, CIO atadennison@cio.com.

About CIO Tech Poll: IT Economic Outlook Research
The CIO Tech Poll: IT Economic Outlook Research is conducted once a year, among heads of IT, to gauge how current economic conditions are impacting IT spending. The current CIO Tech Poll: IT Economic Outlook was conducted between April 9, 2014 and May 4, 2014 through the CIO Forum on LinkedIn and the CIO customer database. Results are based on 178 respondents who indicated they are the top IT executive at their company or business unit. 

About CIO

CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise.  The award-winning CIO portfolio—CIO.com, CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research—provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available athttp://www.idgenterprise.com/.

Follow CIO on Twitter:@CIOmagazine and @CIOonline 
Follow IDG Enterprise on Twitter:@IDGEnterprise
Follow CIO on LinkedIn:http://www.linkedin.com/today/cio.com
Follow CIO on Facebook: www.facebook.com/CIOfacebook

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Contact:
Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526

Public Cloud Services Spending Is Being Driven by Enterprise Applications Solutions, According to IDC

IDC PMS4colorversion  300x99 Public Cloud Services Spending Is Being Driven by Enterprise Applications Solutions, According to IDC

International Data Corporation (IDC) today released the latest results from the Worldwide Semiannual Public Cloud Services Tracker. For 2013, the worldwide public cloud services reached a total market size of $45.7 billion and IDC expects this market to grow at a compound annual growth rate (CAGR) of 23% until 2018.

“We are at a pivotal time in the battle for leadership and innovation in the cloud. IDC’s Public Cloud Services Tracker shows very rapid growth in customer cloud service spending across 19 product categories and within eight geographic regions. Not coincidentally, we see vendors introducing many new cloud offerings and slashing cloud pricing in order to capture market share. Market share leadership will certainly be up for grabs over the next 2-3 years,” said Frank Gens, Senior Vice President and Chief Analyst at IDC.

Three major product groups comprise the total public cloud services market in IDC’s software taxonomy:  Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS).

The SaaS market – accounting for 72% of the total public cloud services market and forecast to grow at a 20% CAGR over the forecast period – is dominated by Enterprise Applications cloud solutions such as enterprise resource management (ERM) and customer relationship management (CRM), followed by Collaborative applications. System Infrastructure Software cloud solutions – the other major part of the SaaS market, including Security, Systems Management, and Storage Management cloud services – drove 21% of the 2013 SaaS market. From a competitive perspective, the SaaS service provider ecosystem is largely led by Salesforce.com followed by ADP and Intuit. Traditional software vendors Oracle and Microsoft hold the 4th and 5th positions, respectively.

The PaaS market – accounting for 14% of the market in 2013 with a forecast CAGR of 27% – is composed of a wide variety of highly strategic cloud app development, deployment, and management services. In 2013 and 2014, PaaS spending has been largely driven by Integration and Process Automation solutions, Data Management solutions, and Application Server Middleware services. From a market share standpoint, the 2013 PaaS market was led by Amazon.com, followed by Salesforce.com and Microsoft (both share the number 2 position). GXS and Google hold the 4th and 5th positions, respectively.

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