Advertising & Marketing Events
Event Date Location

Mobile World Congress

03/02/2015 - 03/05/2015 Barcelona .

SXSW 2015

03/13/2015 - 03/21/2015 Austin TX

Enterprise Connect

03/16/2015 - 03/19/2015 Kissimmee FL

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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The future of ‘everywhere ergonomic’ technology

IDG Connect 0811 The future of ‘everywhere ergonomic’ technology

It’s difficult to avoid adverts or news stories about the amazing technological feats the modern ‘intelligent car’ can perform. One of the most impressive is that a vehicle can now ‘know’ its position on the road, sense when it may be veering into another lane and transmit a warning vibration through the seat to jolt a drowsy driver into attention.

This type of technological innovation that makes our lives safer and easier to navigate is set to extend to the workplace. Already, there are smart chairs that measure our posture and how long we’ve been sitting, as well as smart work surfaces that know when we’re present.

In a recent interview with the Economist Intelligence Unit on ‘The Future of Work’, (sponsored byRicoh Europe), Alan Hedge, Director of the Human Factors and Ergonomics Laboratory at Cornell University, points out that this type of technology is just the start, “we are at the very beginning of a revolution in ‘active’ objects and products that have sensors built into them.”

Professor Hedge terms this interaction between people and design technology ‘everywhere ergonomics’. While smart chairs and surfaces may not have made their way to all workplaces just yet, many people will already be using everywhere ergonomics at home. It’s only a matter of time before the boom in wearable devices begins to have a transformative effect on the workplace. Think back to how the widespread adoption of smartphones kick-started the shift to mobile working promised by portable computers years earlier. I believe this boom could be bigger.

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Mark Zuckerberg Q&A: The Full Interview on Connecting the World

Bloomberg Business

Facebook Chief Executive Officer Mark Zuckerberg has a big, expensive goal: to connect the world to the Internet. He spoke with Emily Chang about his plans, after returning from a trip through Southeast Asia and India last year as part of his Internet.org initiative. The interview airs Feb. 19 on Bloomberg Television’s Studio 1.0. The transcript below has been lightly edited.

You are a year and half into this. Tell me your vision; tell me what inspired you to do this.

Zuckerberg: When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference. The Internet is how we connect to the modern world, but today, unfortunately, only a little more than a third of people have access to the Internet at all. It’s about 2.7 billion people, and that means two-thirds of people don’t have any access to the Internet. So that seems really off to me.

There are all these studies that show that in developing countries, more than 20 percent of GDP growth is driven by the Internet. There have been studies that show if we connected a billion more people to the Internet, 100 million more jobs would be created, and more than that would be lifted out of poverty. So there is just this deep belief here at Facebook that technology needs to serve everyone. Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

What has been your single greatest achievement, and what has been your biggest setback?

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The age of the super-subscriber

Capital New York

With newsstand and ad page sales ever on the decline, magazine companies looking to monetize the influence of their brands are test driving tiered-subscription models that offer the most loyal readers increased access to the editors who create the glossies they read and the celebrities who appear in them.

At Time Inc., People magazine launched its premium subscription plan in Sept. 2013, with two levels above its print or digital-only subscription deals: customers who sign up for the “all-access” tier get access to the print and digital editions of the magazine, smartphone apps and People Premium, a subscriber-only section of the website offering exclusive features and giveaways; those who buy into the “VIP” program for $205 a year receive all of “all-access” benefits, as well as three gift boxes furnished with products selected by People editors, a gift subscription and invitations to attend celebrity-studded events like the People Magazine Awards and the Essence Festival.

This Sunday, 200 VIP subscribers who entered and won a sweepstakes will participate inPeople‘s “Oscar Fan Experience,” enjoying bleacher seats right next to the red carpet, an exclusive party at which to view the telecast, and other perks, such as makeovers.

“We have a way for every consumer out there interested in celebrity entertainment to interact with People, which is really the end goal,” said Jessica Malloy, the magazine’s director of consumer marketing and revenue.

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Is posting a photo the worst way to interact on Facebook

Business Insider

Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn’t so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (indeed, a Socialbakers study dated April 2014 declared “Photos Are Still King On Facebook”). Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months.

The Socialbakers data, which covered 4,445 brand pages and more than 670,000 posts between October 2014 and February 2015, shows that video is now the most effective way to reach users in Facebook’s News Feed, driving more than twice as much reach as photo posts.

Photos had the lowest organic reach (the percentage of a page’s fans who see a post without the page owner’s needing to pay for advertising) over the period, with an average of just three out of every 100 (3.7%) page fans seeing a photo post.

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Mobile Video Dominates The Medium

nScreenMedia

The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on the mind of web natives, while mainstream media still seems more interested in extending the reach of its traditional television fare.

Jim Underwood, Head of Entertainment, Global Vertical Strategy at Facebook, threw down the data gauntlet stating that 75% (or 11 hours) of our waking hours are now consumed with the consumption of media. It could be argued that Facebook is a prime mover in this extraordinary statistic. The company has rocketed to the number 2 spot in the delivery of online video, second only to YouTube. In particular, the company has tripled the amount of video it delivers in just 6 months. This is largely on the back of the introduction of autoplay for videos. Mr. Underwood said that, though videos do not play when they are out of the field of view, the mere act of automatically starting the video results in many more people sticking around to watch.

Not to be outdone, Ezra Cooperstein, President and COO of Fullscreen, said that over the last 4 years the amount of mobile video starts the company sees has grown from 20% to 60%. He added some color to this, saying that girls between 13 and 17 years don’t’ even think about a television anymore. Their phone is their TV. Even though much of Fullscreen content is consumed on a phone doesn’t mean it’s cheap to produce. He said that content businesses are capital intensive. To emphasize the point he said a good deal of the cash Fullscreen received when the Chenin Group and AT&T bought the company is going straight into creating great content.

 

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Why Ad tech is complicated and is going to get more complicated

DIGIDAY

There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native. Yet Luma’s own analysis is that little more than one in 20 will likely exit for more than $75 million.

You’d think that means the collapse of the ad-tech bubble. You’d be wrong. A separate Luma analysis found that for every one company that is consolidated, another 1.5 are spawned. Yes, the landscape is horribly complicated, with many downsides for brands and agencies, but that doesn’t mean anything’s going to change anytime soon, according to Luma CEO Terry Kawaja, who spoke to Digiday editor-in-chief Brian Morrissey and platforms editor John McDermott in this week’s Digiday Podcast.

“We’ve seen a period of time over the last 10 years where companies got ample funding and most of the business models in advertising technology have been fueled by a media model,” Kawaja said. “When you do that it’s easy to garner share and spend, therefore the perceived growth of your company is very fast. Companies go from zero to five to 10 to 20 to $50 million in revenue with a fair degree of ease.”

Here are some excerpts from the 25-minute conversation with Kawaja. Subscribe for future episodes, published weekly, at iTunes.

Few ad tech companies will amount to much.
Luma has to determine where to spend its time and focus its attention. In a strategic planning process completed in November, it found only a fraction of the many companies in advertising and marketing technology warranted Luma attention. It drew the line at companies likely to be bought at $75 million or more. Only 148 made the cut, or less than 6 percent of the companies analyzed.

“That was surprising to us,” Kawaja said.

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Customer Experience Tops Asia/Pacific CMOs’ Investment Agenda

IDC PMS4colorversion 1 Customer Experience Tops Asia/Pacific CMOs Investment Agenda

Singapore and Hong Kong, February 16, 2015 – International Data Corporation (IDC) announces today that this year customer experience will become the number one customer-related priority for organizations in Asia Pacific (excluding Japan) or APEJ. However, the CMO and CIO will need to partner and align their goals to guarantee success.

“Today, being first to market, having the lowest price, or being the best does not necessarily help. Businesses need to be agile and give customers what they want 24/7. Customers may buy your products or services, but what keeps them coming back is the experience,” says Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social Lead IDC Asia/Pacific.

He advises marketers to become savvier about the business, data, and customers to address the “empowered buyer” needs. CMOs are expected to lead the enterprise transformation around customer experience. In fact, IDC Asia/Pacific CMO Barometer shows that 31% of CMO roles are expanding to include customer experience and support.

Jimenez notes, “The CMO role is evolving to incorporate new responsibilities. In other regions, we have seen organizations completely replacing this role with a Customer Experience Head.”

There is no denying there has been a lot of hype around customer experience and many organizations still struggle with the concept, since there are many moving pieces and intangibles. However, customer experience is far from being just today’s buzzword; it is a top priority for CMOs in 2015.

“If you are not already thinking about this then you are not listening to your customers. The idea of delivering greater experiences is not new; but what is different now is that organizations are increasingly focused on ensuring these initiatives are tracked and are using metrics that are closely aligned to the business,” says Jimenez.

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Millions of Facebook users have no idea they’re using the internet

Quartz

Indonesians surveyed by Galpaya told her that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent on Facebook. Galpaya, a researcher (and now CEO) with LIRNEasia, a think tank, called Rohan Samarajiva, her boss at the time, to tell him what she had discovered. “It seemed that in their minds, the Internet did not exist; only Facebook,” he concluded.

 “It seemed that in their minds, the Internet did not exist; only Facebook.” In Africa, Christoph Stork stumbled upon something similar. Looking at results from a survey on communications use forResearch ICT Africa, Stork found what looked like an error. The number of people who had responded saying they used Facebook was much higher than those who said they used the internet. The discrepancy accounted for some 3% to 4% of mobile phone users, he says.

Since at least 2013, Facebook has been making noises about connecting the entire world to the internet. But even Sheryl Sandberg, Facebook’s operations head, admits that there are Facebook users who don’t know they’re on the internet. So is Facebook succeeding in its goal if the people it is connecting have no idea they are using the internet? And what does it mean if masses of first-time adopters come online not via the open web, but the closed, proprietary network where they must play by Facebook CEO Mark Zuckerberg’s rules?

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The top demographic trends for every major social network

Business Insider

The demographics of who’s on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Purchase the full report >>

Here are a few of the key takeaways from the BI Intelligence report:

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This is Your Brain on Twitter

Medium

Twitter’s senior director of market research, Jeffrey Graham is always looking for ways to show the effectiveness of ad campaigns on Twitter — surveys, home visits, data models.

One of the more interesting studies involved two groups of people watching the NCAA basketball tournament on television. One group was permitted to bring their phones and tweet all they wanted. The other had to leave their phones outside and somehow manage without a second screen. Both groups had sweat monitors on their wrists and foreheads, a pulse rate monitor, and eye tracking goggles, to track how engaged they were. In comparison with the no-device crowd, the metrics went wild for the group permitted to tweet. “For people able to do Twitter and TV at the same time, there was a huge lift versus people who were just watching TV,” says Twitter’s global president of revenue and partnerships, Adam Bain.

But Graham felt that Twitter could really make a mark using a technology he learned about in an advertising research association’s report. It described how using neuroscience could get you other unavailable data, stuff from the subconscious reaches of people’s minds.

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