Events
Event Date Location

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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U.S. Federal Cloud Forecast Shows Sustained Growth Through 2018, According to IDC Government Insights

IDC PMS4colorversion 1  U.S. Federal Cloud Forecast Shows Sustained Growth Through 2018, According to IDC Government Insights

FRAMINGHAM, Mass., September 16, 2014IDC Government Insights today announced the availability of a new report, Perspective: Looking Up – U.S. Federal Cloud Forecast Shows Sustain Growth Through 2018 (Doc #GI250735). The detailed report, a follow-up to IDC Government Insights’ inaugural cloud spending forecast in July 2013, evaluates how the U.S. Federal Government is spending part of its IT budget on cloud-based solutions. According to the new forecast, cloud spending now represents about 5% of all IT spending by the federal government. IDC Government Insights expects that the growth will continue into FY2015.

  • ClicktoTweet:  IDC U.S. Federal Cloud Forecast Shows Sustained Growth Through 2018, According to IDC Government Insights

For five years, both the U.S. Federal CIO Council and the Office of Management and Budget (OMB) have been pushing government agencies to move some types of IT systems to the cloud, particularly new systems, stored data, and mobile solutions. The ongoing level of spending on cloud solutions indicates that this effort is finally having a significant long-term effect. Total cloud spending is going up and the nature of cloud spending itself is changing.

Key highlights from the forecast include:

  • Federal cloud spending for FY2014 will come in higher that originally predicted. A year ago, OMB stated that agencies are slated to spend a little over $2.2 billion on cloud solutions for 2014. By the end of this fiscal year, that number will grow to more than $3.0 billion.
  • As in the previous two years, OMB has predicted a slight pull-back on cloud spending for upcoming FY2015. The current estimate is just under $2.9 billion for next year, however, IDC Government Insights believes that cloud spending will actually increase, not decrease, for FY2015, rising to perhaps to as much as $3.4 billion.
  • Software as a Service (SaaS) is passing Infrastructure as a Service (IaaS) as the largest type of cloud spending. Last year, OMB estimated that agencies would spend $1.2 billion on IaaS and $724 million on SaaS for FY 2014. This meant that government was different than other industries, since most spend more of their cloud dollars on SaaS. But by the time FY2014 ends on September 30th, the federal government will have spent just $986 million on IaaS, and over $1.3 billion on SaaS.

Read more…

Infographic: Enterprise Mobility in Asia/Pacific

IDC PMS4colorversion 1 300x99 Infographic: Enterprise Mobility in Asia/Pacific

Improving employee productivity, business agility and customer experiences are the top three reasons companies are supporting enterprise mobility. However, despite the relatively low increase in cost, IDC sees that more organizations testing mobility management are opting for Mobile Device Management (MDM) solutions rather than more holistic Mobile Enterprise Management (MEM) ones. IDC examines the state of place in Asia/Pacific.

For more IDC infographics, click here

APAC enterprise mobility infographic1 Infographic: Enterprise Mobility in Asia/Pacific

 

The iPhone 6 Will Make or Break Apple in China

The biggest test for the company’s biggest phone

When Apple CEO Tim Cook took one of many regular trips to Beijing in January, he wasn’t surveying the company’s many Chinese factories or hobnobbing with government officials. He was at a China Mobile retail store to mark the launch of the iPhone on the world’s largest wireless carrier. The two companies were joining forces to “deliver the best experience in the world,” Cook said.

The iPhone 6 will test how interested Chinese consumers are in the Apple experience. The newly announced phone, along with its big brother the iPhone 6 Plus, has already crashed the servers of Apple’s online store and are on back order for multiple wireless carriers in the U.S. But the launch of the devices is being delayed in China, and it’s not yet clear how the new iPhones will compete with a cadre of homegrown competitors which have rapidly gained market share over the last year.

2014 U.S. State of Cybercrime Survey

Screen Shot 2014 09 19 at 3.23.49 PM  2014 U.S. State of Cybercrime Survey

CSO and PwC teamed-up with the CERT® Division of the Software Engineering Institute at Carnegie MellonUniversity and the United States Secret Service to conduct the annual survey to gain a better understanding of cybercrime trends within U.S. organizations.

The 2014 research found that the number of security incidents continue to surge as well as the cost associated with them. Additionally, organizations are still playing catch-up to combat cyber criminals.

Key Findings Include:

  • The state of cybercrime is not good. U.S. organizations are failing to keep up with the persistence, technical expertise or the tactical skillset of their adversaries.
  • Security for mobile devices is inadequate and poses elevated risks beyond phones and tablets. A large barrier for CSO’s is that mobile devices are viewed as employee devices and businesses are reluctant to push policies to personal devices.
  • Insider threats are not sufficiently addressed and while awareness training would address the most common insider threats, most businesses don’t do awareness training.
  • Insiders who commit cybercrimes typically exhibited pre-cursor characteristics including committing violations of IT security practices and the misusing of organizational resources.
  • There is a significant disparity between SMB (less than 1,000 employees) & Enterprise organizations (1,000+ employees) with differences arising in both practices and types of cyber attacks.

To view slides on this research, click here

Why most people aren’t downloading apps anymore

Quartz

In August, a widely reported report from comScore, a measurement firm, concluded that the majority of smartphone users in the United States download precisely zero apps in any given month.

 Why most people aren’t downloading apps anymore

“One possible explanation is that people just don’t need that many apps, and the apps people already have are more than suitable for most functions,” speculated Quartz’s Dan Frommer at the time. New datafrom Localytics, an app analytics firm which tracks 28,000 apps across 1.5 billion global devices, lends some evidence to this theory.

According to Localytics, the amount of time people spend within apps has shot up by a fifth over the past year, helping app use alone outpace all desktop computer use. Moreover, people are launching apps more often, up from 9.4 times to 11.5 times a month.

Driving this increase in use is the stickiness, to use a Silicon Valley term, of the apps people already use. It will surprise nobody that the categories with the most significant uptick in time used fall into categories of music, health and fitness, and social networking.

Continue reading…

Where Is Digital Video Viewing Most Popular?

eMarketer

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. And according to research among weekly internet users conducted by TNS in June 2014, web users in South Korea are more likely than their counterparts anywhere else in the world to do so.

178307 Where Is Digital Video Viewing Most Popular?

Penetration in the East Asian country reached nearly 96%, meaning virtually anyone who goes online at least weekly also watches digital video with some frequency. Three other countries boasted penetration rates above nine in 10 internet users: Spain, Italy and Mexico. Penetration in China was nearly as high.

It may appear surprising for some of those countries to lead highly developed internet economies like the UK and US in penetration rates, but since the survey was taken among weekly internet users the numbers are somewhat boosted. Overall internet penetration is relatively low in Mexico or India compared to the US—but those who are online are avid digital video viewers.

177922 Where Is Digital Video Viewing Most Popular?

eMarketer estimates that in the US, 77.3% of monthly internet users will watch digital video at least once per month this year, for a total of 195.6 million viewers. Those figures include viewers of any age.

Infographic: The Multiscreen World

By Nick Rojas

Over the past decade, the amount of technology available to the public has gradually changed the way that people live their daily lives. More importantly: the versatility of these technologies have allowed people to become more efficient, revolutionizing market consumption, and creating demand for things that had never really been considered before.

As people grew more and more reliant on these devices, more and more of them became available. Laptops and televisions, smartphones and tablets,all permitted their users to do things that they hadn’t thought they needed to before, and this all pointed towards one thing: how users consumed media. Before, television viewers were at the mercy of the networks, watching commercials because they had to. While DVRs changed that for many viewers, it was smartphones and tablets that took them to a different place entirely. With the technology available, users began using their devices while they watched television. This trend towards multi-screen usage was seen by many as an overindulgence in entertainment, at first, but as the trend continued to grow and grow, it became readily apparent that it was more than just a trend.

Mult-screen usage indicates a shift towards multitasking, something that consumers have grown to love. This infographic, provided by TollFreeForwarding.com, is an exploration into the ways that users are consuming information, and why cross-platform development is becoming a key component of not only user experience, but for content marketing, as well.

TFF M5 Multiscreen Infographic: The Multiscreen World

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

TechCrunch

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month. The average smartphone user downloads 3 apps per month.

However, something which may not have been well understood before is that much of that download activity is concentrated within a small segment of the smartphone population: the top 7% of smartphone owners accounting for nearly half of all the download activity in a given month. Those are some serious power users, apparently.

But no matter how often consumers are actively downloading apps, they certainly are addicted to them. More than half (57%) use apps every single day, while 26% of tablet owners do. And 79% of smartphone owners use apps nearly every day, saying they use them at least 26 days per month, versus 52% for tablet users.

Facebook Still #1

Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.

Facebook is the most used app, in both audience size and share of time spent among each demographic segment.

Social Networking, Games and Radio contribute to nearly half the total time spent on apps, indicating mobile usage is heavily centered around entertainment and communication.

On iPhone, users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Click to see charts 

Mobile users focus on just a few apps

Warc

American smartphone owners use their favourite app for 42% of all the time they spend accessing apps, a new report into iPhone and Android behaviour has revealed.

According to the US Mobile App Report from comScore, the internet technology research firm, app usage now accounts for over half (52%) of all digital time in the US, but only a few well-known app brands dominate overall usage.

As reported by MediaPost, six big tech brands – Facebook, Google, Apple, Yahoo, Amazon and eBay – account for nine of the top 10 most-used apps, 16 of the top 25, and 24 of the top 50, with Facebook leading for both the largest base of users and the most time spent.

Nearly three-quarters of the time US smartphone users spend with apps is concentrated on just four apps, the report also found, while more than half (57%) access apps every day.

While Facebook and some other brands remain dominant, smaller apps can still achieve success, said Adam Lella, a marketing insights analyst at comScore.

“It certainly means there might be some challenges for smaller players on this medium, but success is also very possible,” he said in comments reported by AdExchanger.

He explained: “We have seen some standalone apps achieve huge audiences on mobile, for example SnapChat and Pandora, while others have found ways to monetise through non-advertising business models that don’t require competing with the larger companies on audience size, like Uber and certain gaming apps.”

The report also noted some behavioural and demographic differences between iPhone and Android users with the former being younger and wealthier.

The median iPhone user earns $85,000 a year compared to $61,000 for Android users, and 43% of iPhone users are aged 18 to 34 versus 39% of Android users.

iPhone users are more likely to use apps to consume media, such as general news and social networks, while Android users focus more on apps for search and email, which comScore attributed to the strong presence of Google Search and Gmail on the platform.

US media groups rely less on ads

Warc

A number of major US media groups have taken a strategic decision to reduce their reliance on advertising revenues, according to new analysis.

After studying the Q2 2014 results and earnings conference calls of CBS, Walt Disney and several other media conglomerates, financial analysts SNL Kagan concluded that some want to boost other sources of revenue, including subscriptions.

Among the examples highlighted in the study, CBS CEO Les Moonves told investors that the company is now “much closer to a 50/50 split of advertising and non-advertising revenue”.

Revenues in its entertainment division fell to $1.84bn in Q2 2014 from $2.01bn in Q2 2013, and CBS intends to earn more from licensing and syndication revenues.

“One of the things that clearly has changed about our businesses is that the back end of the show’s revenue is now as important, if not more important, than the front end from advertising,” Moonves said. “Ownership of content is the key to our success.”

Similarly, Walt Disney is moving to diversify its revenue streams, SNL Kagan said, pointing to recent comments from Disney CEO, Bob Iger.

“We’ve made a conscious decision as a company to essentially not be as reliant on advertising as we were in the past. So it represents probably somewhat in the neighbourhood of the low-20% range of our total revenue,” Iger said.

Disney has become less reliant on advertising partly because of increased revenues from other sources, such as its theme parks.

Despite this, Iger said Disney will continue to participate in digital advertising although he thought traditional advertising platforms would continue to come under pressure.

When looking at some other media groups, the report said NBCUniversal Media had a weak quarter in terms of advertising revenue, which fell 2.2%.

And there was a mixed picture for 21st Century Fox, which posted both big declines in advertising revenue in its TV segment but large increases for its cable networks.