Digital Media Events
Event Date Location

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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IDC’s 2015 CIO Predictions: Demand For Analytics Continues To Skyrocket

Forbes

By 2017, 80% of the CIO’s time will be focused on analytics, cybersecurity and creating new revenue streams through digital services .

These and other insights were shared today by IDC during the webinar, IDC FutureScape: CIO Agenda Leading the 3rd Platform business and technology transformation through 2015 and beyond.  IDC sees the shift to a service paradigm in IT accelerating, along with a greater reliance on partners, clouds and global sourcing through 2017.  Based on how often analytics was mentioned in the webinar, it’s clear IDC is getting a large number of client queries in this topic area.  Demand for analytics continues to skyrocket according to Joseph Pucciarelli, Group Vice President of IT Executive Programs Research.

The research firm also sees active cognition from smart analytics replacing passive analysis and interrogation, and the proliferation of analytics applications that are more contextual than today.

IDC also is predicting that by 2017, each person will have 24 digital IDs and five or more Internet-connected devices.  The research team emphasized that these devices will require more extensive platforms than exist today for supporting the wide array of services these devices will deliver. The proliferation of devices will lead to IT departments embracing a more flexible cost model that has the potential to reduce fixed costs and permit multiple sourcing arbitrage.

IDC’s methodology included interviews with 209 CIOs globally. IDC mentioned that a full report of the results will be available later in the week.  I will update this post with the link once it is available.

Continue reading…

Google News: still a major traffic driver

Digiday

Publishers may increasingly focus their traffic growth on optimizing their content for social networks, but the Google News’ influence on traffic is still hard — and foolish — to deny.

On Thursday, Axel Springer, Germany’s biggest news publisher, said that it’s rolling back its two-week experiment that prevented Google from using excerpts of its content within Google News listings. While many European publishers have bristled at Google’s ability to freely use their content on its own sites, CEO Mathias Doepfner said preventing Google from indexing its content was tanking its traffic numbers: Traffic from Google dropped 40 percent during the experiment, and 80 percent from Google News.

The continued influence of Google News on publishers’ traffic might come as a surprise considering all the attention paid to the traffic coming from social channels like Facebook, Twitter and, most recently, Pinterest. Publishers today are spending far more time trying to get social readers to click and share than they are on landing Google searchers or Google News visitors.

“I’ve heard people call SEO dead literally since I started writing about it in 1996 — no joke. It’s sure taking its time dying,” said Danny Sullivan, founding editor of SearchEngineLand.

But it wasn’t always this way. The 2002 birth of Google News also launched a cottage industry of tactics and techniques aimed at helping publishers land the site’s top spots. Publishers knew that scoring a single story on Google News could help drive more traffic than any story could get organically. But Google News has always been a black box, and while publishers did their best to get in Google’s good graces, it was never a sure thing that Google would respond the way they wanted.

Continue reading… 

Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

 Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

The 2014 IDG Enterprise Cloud Computing infographic highlights research on today’s cloud computing trends that technology decision-makers are faced with.

Learn more about the study and view sample slides here: http://bit.ly/idgecloud2014

IDG Enterprise’s 2014 Cloud Computing Survey was conducted across more than 1,600 IT and security decision-makers at a variety of industries that visit IDG Enterprise brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World), IDG UK brands (CIO, Computerworld, Techworld), or IDG Sweden brands (CIO, Cloud Magazine, Computer, IDG, InternetWorld, TechWorld).

246109036 IDG Enterprise Cloud Computing Infographic 2014 copy Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

B2B Buyers Purchasing Online

MediaPost

According to the Acquity Group’s annual State of B2B Procurement study of corporate business procurement professionals in the U.S. with annual purchasing budgets in excess of $100,000, 68% of B2B buyers now purchase goods online, up from 57% in 2013.

Additionally, business buyers’ purchasing habits and preferences included in the report show that:

  • The number of respondents who spent 90% or more of their budgets online in the last year doubled from 2013, increasing from nine to 18%
  • 44% of respondents have researched company products on a smartphone or tablet in the past year, compared with 41% in 2013
  • 30% of B2B buyers report they research at least 90% of products online before purchasing, up from 22% in 2013

Although buyers are researching and spending more online, suppliers are not capturing a large enough share of the market, says the report. 57% of business buyers have made an online purchase of $5,000 or more in the last year, and 66% of business buyers say they make a major purchase of $5,000 or more (online or via print, or telephone) at least once per month. But only 48% of respondents purchase goods online directly from suppliers, opting instead for third-party websites and other purchasing channels.

17% of B2B buyers use Amazon Supply, the most popular third-party website from which to make a business purchase regularly, and 38% of B2B buyers make a purchase using the service at least once per quarter.

The B2B Procurement study uncovered massive growth in online research and spending by B2B buyers across multiple devices. Study highlights include:

Electronic Purchasing Platforms In Which Users Participated

Platform

% of Respondents

Supplier’s website

48.2%

Sap

13.4%

Oracle procurement

7.4%

Amazon supply

16.6%

Do not purchase online

31.6%

Other

9.4%

Source: AquityGroup, October 2014

B2B organizations are undergoing a major shift in customer behavior, marked by a steady increase in online research and browsing across multiple sources before purchasing. Overall, 94% of B2B buyers report that they conduct some form of online research before purchasing a business product, while 55% of B2B buyers conduct online research for at least half of their corporate purchases.

Additionally, procurement teams are spending more time researching products and comparing prices online for goods at all price points. 40% of buyers research more than half of goods under $10,000 online. 31% of buyers research more than half of goods costing $100,000 or more online. For larger corporate purchases of $5,000 or more, 34% spend more than three hours researching products.

Most Popular Online Sources Used To Make A Purchase Decisions (% Using)

Online Source

% of Respondents

Google search

77%

Supplier’s website

83.4%

3rd party website

34%

Userreview of products

41.8%

Blogs

10.8%

Social media

8.6%

Do not participate

6.4%

Other

7.4%

Source: AquityGroup, October 2014

Although, according to 83% of respondents, supplier websites are the most popular channels for conducting research online, only 37% of B2B buyers who conduct research through a supplier’s website said it was the most helpful channel for this purpose.

According to the report, these findings reveal a significant gap between the information procurement officers want and the content that B2B websites currently provide, despite the fact that many suppliers appear to be adapting to changing preferences among B2B buyers.

71% of respondents prefer to conduct research and purchase on their own with access to a sales representative via the phone or online chat when needed, demonstrating the importance of a highly integrated, omni-channel eBusiness approach to sales and marketing. Respondents reported:

31.6% said Research and purchase on my own online, but would like phone support with any issues

  • 16.2% want to speak to someone directly via telephone to discuss options and walk through the entire process
  • 15.8% research and purchase on their own online, but would like live chat support with any issues
  • 13.4% like to do their own research, but talk through purchasing on the phone
  • 12.4% would like to speak with someone directly in person to discuss options and walk me through the entire process
  • 10.5% research and purchase on their own online, no sales person necessary

Continue reading…

Public IT Cloud Services Spending Will Reach $127 billion in 2018 as the Market Enters a Critical Innovation Stage

IDC PMS4colorversion 1  Public IT Cloud Services Spending Will Reach $127 billion in 2018 as the Market Enters a Critical Innovation Stage

FRAMINGHAM, Mass.– Public IT cloud services spending will reach $56.6 billion in 2014 and grow to more than $127 billion in 2018, according to a new forecast from International Data Corporation (IDC). This represents a five-year compound annual growth rate (CAGR) of 22.8%, which is about six times the rate of growth for the overall IT market. In 2018, public IT cloud services will account for more than half of worldwide software, server, and storage spending growth.

Among the factors driving public IT cloud services growth is the adoption of “cloud first” strategies by both IT vendors expanding their offerings and IT buyers implementing new solutions. More importantly, IDC believes the cloud services market is now entering an “innovation stage” that will produce an explosion of new solutions and value creation on top of the cloud. Many of these new solutions will be in industry-focused platforms with their own innovation communities, which will reshape not only how companies operate their IT, but also how they compete in their own industry. As the number of applications and use cases explode, cloud services will reach into almost every B2B and consumer services marketplace.

“Over the next four to five years, IDC expects the community of developers to triple and to create a ten-fold increase in the number of new cloud-based solutions,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “Many of these solutions will become more strategic than traditional IT has ever been. At the same time, there will be unprecedented competition and consolidation among the leading cloud providers. This combination of explosive innovation and intense competition will make the next several years a pivotal period for current and aspiring IT market leaders.”

IDC expects software as a service (SaaS) will continue to dominate public IT cloud services spending, accounting for 70% of 2014 cloud services expenditures. This is largely because most customer demand is at the application level. The second largest public IT cloud services category will be infrastructure as a service (IaaS), boosted by cloud storage’s 31% CAGR over the forecast period. Platform as a service (PaaS) and cloud storage services will be the fastest growing categories, driven by major upticks in developer cloud services adoption and big data-driven solutions, respectively.

View the original release here 

 

Credibility of mainstream news media fares better among mobile media users

RJI Mobile Media Research Project

Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media (see charts 9.8 and 9.9), according to the latest mobile media news consumption survey from the Donald W. Reynolds Journalism Institute (RJI). They also tend to place greater importance on getting news every day and on the source of news (see charts 9.19 and 9.20).

Women also were found to be more likely than men to give most mainstream news media higher credibility rankings (see charts 9.7 and 9.6), and to want news every day and value the source of news (see charts 9.18 and 9.17).

Participants in the 18-34 age group gave national newspapers the highest credibility ranking (see chart 9.3), but placed a lower importance on getting the news every day and on the source of news than participants in the older age groups. They also indicated that they were somewhat less inclined to prefer news stories produced and selected by professional journalists (see chart 9.14).

Survey participants who did not use mobile media or subscribe to newspapers were the least likely to disagree with the statement: “News is news; it doesn’t matter to me who produced it” (see charts 9.20 and 9.23).

Social media networks — Facebook, Foursquare, Pinterest, Tumblr, Twitter, etc. — were considered less credible than mainstream news sources by a majority of participants (see chart 9.2), even among those who said they read news found on social media (see chart 9.10).

Given the much higher average credibility rankings for mainstream news sources — often referenced by users of social media — the less credible ranking probably relates more to the individual comments made by social media users and the embedded links to alternative news sources, such as the Drudge Report, Huffington Post and Buzzfeed.

Read on…

2014 IDG Mobile Playbook

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and talk about their experience, sharing their views with millions of people just like them. Their expectations (and demands), whether they are consumers or business customers, are soaring. Channeling into their needs and connecting with them both in the spaces they frequent, and on the devices they use to make purchase decisions, is now mission critical.

This digital playbook features why mobile marketing is important,  IDG global mobile research, a practical guide to mobile marketing, 10 tips using a mobile app, infographics, real world case studies, and more.

Please or in order to access this content.

 Screen Shot 2014 10 28 at 8.30.53 AM 212x300 2014 IDG Mobile Playbook

2014 U.S. State of Cybercrime Infographic

 2014 U.S. State of Cybercrime Infographic

U.S. organizations are still losing the cyberwar to hackers according to the 2014 U.S. State of Cybercrime survey, recently conducted by CSO, PwC, the U.S. Secret Service, and the CERT Division of Software Engineering Institute at Carnegie Mellon University.

The U.S. State of Cybercrime infographic illustrates the results from this survey as well as the continuing upheaval organizations face combatting cybercrime and the effects it is having and will continue to have on U.S. organizations.

For more information on the study, click here

cybercrime copy 2014 U.S. State of Cybercrime Infographic

ITworld Relaunches Site with Responsive Design Technology and Functionality Enhancements

 ITworld Relaunches Site with Responsive Design Technology and Functionality Enhancements

Framingham, Mass. – October 15, 2014 – IDG Enterprise—the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld, and Network World —reveals an enhanced design and greater functionality for ITworld.com, the IT problem-solving network. The redesigned site creates a universal experience with the use of responsive design technology to scale editorial, user-generated, and advertising content to the user’s screen size, whether they are accessing ITworld.com with a smartphone, tablet or desktop (Click to Tweet).

“Technology in the enterprise is transforming business at a rapid rate. IT professionals are charged with executing strategies to keep the business advancing and ITworld continues to be the top source for IT professionals looking for news and trends impacting their business environment and as a place to get experienced peer advice,” said Peter Longo, CEO, U.S. Media, IDG Communications. “We are excited to relaunch the site using responsive design to create a consistent experience that allows visitors to gain the knowledge they need to help keep the business moving forward.”

Continue reading…

Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data