Mobile Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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What Does Latino Technology Use Mean For Your Brand?

MediaPost

At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized “trendsetters,” Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey study.

But, what is valuable to advertisers are these questions: To what degree? and For what purposes? Hispanic consumers use mobile technology and how that information can help advertisers create content that will capture their attention.

In a recent nationwide study of mobile phone use by Hispanics vs. non-Hispanics, we asked participants to shed a little light on how they used their mobile phones and the results were as expected:

Social Media 

For those engaged in social media, 95.5% of Hispanics used their mobile phone to access Facebook compared to 98.6% of non-Hispanics. The usage numbers are also relatively close for several other sites like Google+, Pinterest and LinkedIn.

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80% of Your Customer Data Will be Wasted

IDC PMS4colorversion 1 80% of Your Customer Data Will be Wasted

Larger and richer collections of customer data are increasing available. That’s the good news. But most of that data is wasted. That’s the bad news. Poor data practices remain one of the biggest hurdles to marketing success.

Here are four ways that companies squander data and recommendations about how to stop the waste:

Data is Missing: A huge amount of customer data is available but is just not collected. Your ultimate goal should be to capture interaction and behavioral data at every touch point.

What to do: Acquire the data. Invest in marketing technology and services that capture data and in data management technology to store it for analysis. IDC finds that tech marketing leaders invest more than three times the amount of funds in marketing technology than their laggard cousins.  Big data is the marketer’s friend.  Providing lots of data to your analysts will enable them to predict the next best offer, discern buyer preferences, determine marketing program attribution, improve conversion rates, and much more.

Data is Unavailable: Some customer data is captured in company systems, but is trapped where marketing can’t access it. Marketing needs information on customers from a broad array of sources from both inside and outside the enterprise. Sales data, purchasing data, and customer service data, are examples of internally available data critical to seeing the full customer picture.

What to do: Aggregate the data. C-Suite executives must rush to the aid of marketing if they want to get full value from the function. To stop measurement at the MQL or even sales “closed loop” is insufficient for the full customer picture. Pay particular attention to converting unstructured data into structured data so it can help drive the content customization and delivery process.

Data is Junk: Sometimes customer data is captured, but is meaningless.

What to do: Analyze the data. You must be able to separate the signal from the noise. The first step is to gain a baseline understanding of the journeys taken by your best customers.  This point of view will give you a filter. CMOs need to invest in the tools and skills needed to gain insight from the data and tell a relevant business story.

Data is Late: Some meaningful data is captured, aggregated, analyzed – but the whole process takes too long for any relevant action to occur.

What to do: Act on the data. The point of data investment is to develop a rich understanding of the customer’s context so the most relevant response (typically content) can be delivered to them. In a digital dialog, a response is expected on the other side of every click.  Data needs to be made readily available to decision engines and content management systems so that they can take action.

For more IDC technology marketing blogs, click here

Top 3 customer experience challenges for marketers

IDC PMS4colorversion 1 Top 3 customer experience challenges for marketers

Customer experience management is fundamentally about providing a seamless and consistent flow as prospects move through different phases of development and points of contact with a supplier. Delivering on this presumes a level of connectedness that many marketing organizations struggle to achieve. The reason for the struggle is that there are three significant forces of fragmentation opposing their efforts: specialization of roles, organizational hierarchies, and tactical technology. These forces threaten every marketing organization with two fatal flaws: they slow everything down and fracture the customer experience.
Three forces of fragmentation that marketers must fight:
1.     Specialization: all areas of marketing execution have become inch wide mile deep endeavors. As a result, there can be many degrees of separation between key roles such as social marketers, event planners, web administrators, technical writers, etc. What do these people talk about when they get in a room together? Does anyone else care how the events person manages food service or logistics?

Click here to see the three forces of fragmentation that marketers must fight

How Data Integration Is Changing the Enterprise Landscape

Virtualization Journal

Two words that are continually brought up in conversations at company meetings are “integration” and “cloud.” According to leading analyst firm Gartner, by 2016 the growth of cloud computing will increase to become the bulk of new IT spend. The relative cost of cloud services as compared to handling integration in-house has historically hindered executives’ decisions to implement cloud services and brokers. However, the undeniable benefits to cloud-based integration have now come to the forefront of consideration for C-level decision makers looking to relieve their companies of compliance challenges and security risks, while increasing the speed of data being transferred and analyzed. Putting the two words together, cloud integration is now more important than ever to tackle increasingly complex integration challenges.

As such, 2014 will be a disruptive year for integration providers, cloud services, Big Data and C-level executives looking to take full advantage of what data integration has to offer. Below are three trends companies can expect to see and incorporate into their businesses in the next year:

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As Web’s 25th anniversary approaches, 87% of U.S. is online

Computerworld

As the 25th anniversary of the World Wide Web approaches, 87% of U.S. adults use the Internet, according to a Pew Research Center survey.

That’s a significant change compared to the 42% of U.S. adults who had never heard of the Internet in 1995 — six years after Tim Berners-Lee, a British computer scientist, introduced the idea of the World Wide Web.

March 12 marks 25 years since Berners-Lee made a proposal for an information system that turned into the Web.

There may be an overall perception that the Internet has led to users’ feeling isolated or depressed and that it’s a den for stalkers and porn. The Pew study, though, shows that 90% of those surveyed say the Internet has been good for them, and 76% say it has been good for society.

However, while 67% said the Internet strengthened communications with their friends and family, 18% said it hurt those relationships.

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Why isn’t @Apple on Twitter?

CNBC

@Google has 8 million followers on Twitter. @Microsoft has 4 million. @Samsung and @Yahoo have a million each.

@Apple has a measly 26,000.

Before shouting in the social streets that the world’s largest tech company has a lower Klout score than you, take into consideration that Apple isn’t really on Twitter. The handle with its name has never tweeted, followed a user, filled out a bio or updated the default avatar. For all we know, the inactive account doesn’t even belong to Apple.

Why does the most valuable U.S. company by market cap insist on not joining Twitter?

For the record, Apple manages Twitter accounts that represent divisions within the company: @iTunesMusic has 5.4 million followers; @AppStore has 2.4 million; @iTunesTrailers has 2.3 million; and another nine accounts have a combined 2.5 million followers.

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White paper: Enterprise IT at the Crossroads

Network World

As the digital revolution continues to reshape the IT landscape, Enterprise IT faces some high-stakes decisions and pressure to move on those decisions quickly. Network World’s whitepaper, Enterprise IT at the Crossroads, explores how the confluence of digital disruptors—such as cloud and mobile—are driving transformative change at many companies.

Click here to download your copy

To view an infographic on this research, click here

nww wp cvr White paper: Enterprise IT at the Crossroads

Infographic: Technologies’ Impact on the Network

Network World

Network World’s infographic illustrates the technologies impacting the network and pinpoints where IT executives are with initiatives within existing and emerging technologies. It is designed to be a useful resource to help tech marketers position their products/solutions and messaging more effectively to their target customers and prospects. The statistics included come from Network World’s many research studies providing insight into these influential IT decision-makers.

Fore more information, check out the white paper, Enterprise IT at the Crossroads

NetworkWorld Tech Impact Infographic1 copy Infographic: Technologies’ Impact on the Network

Wall Street Beat: Confidence in tech sector high despite mixed earnings

IDG New Service

Despite some shadows cast by Lenovo and Cisco earnings, IT stocks have had a strong week overall, with Nasdaq tech stocks reaching their highest point since the third quarter of 2000, during the dot-com bust.

On Wednesday, Lenovo reported that for the fourth quarter, net profit jumped 30 percent year over year to US$265 million, while net sales rose 15 percent to $10.8 billion. Tablets were star performers, as sales of the devices increased 326 percent year-over-year to 3.4 million units.

Considering the global weakness in the overall hardware market, the company had good news for PCs as well. The company said it shipped 17.3 million mobile devices in the quarter, up from 15.3 million PCs a year earlier.

The company has been also been growing by acquisition, recently announcing planned purchases of Google’s Motorola Mobility and IBM’s low-end server unit. The bad news is that the company said it expects its profit will drop in the short-term with the proposed acquisitions.

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Technology is Driving Business Innovation and IT Executives are Taking the Lead

 Technology is Driving Business Innovation and IT Executives are Taking the Lead

IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the results from the 2014 Role & Influence of the Technology Decision-Maker research. The study reveals the IT roles involved at each stage of the technology purchase process, the resources relied on to stay informed on new technologies as well as vendor engagement during the purchase process.

For more key findings and slide examples click here 

RI 2014 Infographic Technology is Driving Business Innovation and IT Executives are Taking the Lead