Events
Event Date Location

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Majority of Latin America’s Smartphone Users Buy via Mobile

eMarketer

Where are smartphone users most likely to report purchasing products or services on their handsets? The answers may surprise you—especially the answer to the question, “Where aren’t they?”

176331 Majority of Latin Americas Smartphone Users Buy via Mobile

May 2014 polling by IDG Global Solutions found that 78% of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70% in North America. It makes some sense that a relatively less developed ecommerce market would place high according to this metric, however: Overall, smartphone penetration in Asia-Pacific is relatively low, meaning the share of such users who have made a purchase is likely to be high. Across a broader swathe of the population, mcommerce penetration would look lower.

Latin America is another standout by this metric—an outright majority of smartphone users reported making a purchase. That compares with significantly lower penetration rates across the population of consumers and internet users who make ecommerce purchases at all (including on the desktop).

And while Latin America is behind the Middle East and Africa—another region where smartphone penetration reaches a fairly small share of the overall population, and smartphone users are therefore a select and advanced portion of the market—it placed ahead of both Eastern and Western Europe, places where smartphone penetration is higher, according to eMarketer’s estimates.

Programmatic Moves Further Toward Premium Future

eMarketer

It’s no secret programmatic buying is quickly expanding throughout the digital ad ecosystem—and beyond. A June 2014 survey by AOL Platforms found that 84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

177919 Programmatic Moves Further Toward Premium Future

And spend is going up across many channels. Respondents indicated they planned to increase programmatic spending on display, video and mobile ads the most in the next six months. And while 8% of respondents said they were buying TV ads programmatically already, 12% said they intended to up spending in this area in the coming months.

Publishers, as well as brand advertisers and agencies, reported a number of significant benefits of programmatic technology. Tops on the brand/agency side was economic efficiency, cited by more than three-quarters of respondents, while two in three found the targeting beneficial. Organizational efficiency came in third at 57%. On the publisher side, the top three were the same, but more tightly grouped and with targeting slightly ahead.

177920 Programmatic Moves Further Toward Premium Future

There are challenges too—and big ones. Transparency was a problem for 72% of brand executives and nearly as many agency executives, while most publishers did not see it as an issue. All three segments surveyed agreed inventory quality was a challenge.

Allie Kline, CMO of AOL Platforms, pointed up the overall speed with which programmatic technology has been adopted by publishers and advertisers alike across a number of platforms, as well as its transformational potential in the digital ecosystem.

But more will be required from parties on both sides of the equation to take programmatic to the next level. “It’s about making sure there’s a relationship beyond just dumping inventory onto a platform,” she told eMarketer—key to making brand and agency concerns about transparency less problematic.

She also noted that programmatic should be looked at as a technology that could “match the right brand with the right publisher,” not just a tool for getting the best possible bids on inventory.

With Year-on-Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

IDC PMS4colorversion 1 300x99 With Year on Year Growth of 84% in the Second Quarter, India Smartphone Market Still Has Immense Potential, Says IDC

The smartphone market in India has maintained its growth impetus with smartphone shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%. The potential for future growth in the smartphone market remains quite high as 71% of the market continues to be on feature phones.

According to International Data Corporation (IDC), the overall India mobile phone market stood at 63.21 million units in Q2 2014, a 5% increase over Q1 2014. The quarter-over-quarter growth can be attributed to both product categories (i.e. smartphones and feature phones).  Back-to-back volume growth in the smartphone market is also being noted due to the re-defined, low-price smartphone models and continuous migration from feature phones to smartphones.

The Indian smartphone market grew by 84% year-on-year in Q2 2014. According to IDC Asia Pacific Quarterly Mobile Phone Tracker (excluding Japan),vendors shipped a total of 18.42 million Smartphones in Q2 2014 compared to 10.02 million in the same period of 2013. The sub-$200 category of the smartphone market is increasing in terms of new shipment share as the contribution from this category stood at 81% in Q2 2014. With the influx of Chinese vendors and Mozilla’s plans to enter the smartphone category at the $50 price level, the low-end segment of the smartphone market will become crucial in the coming quarters.

The shipment of “Phablets” (5.5 inch – 6.99 inch screen size Smartphone) in Q2 2014 was noted to be 5.4% of the overall smartphone segment. The phablet category grew by 20% quarter-on-quarter (QoQ) in terms of sheer volume. More than half of the phablets shipped were in the under-$250 price band and Indian vendors are dominant in the noted price segment.

Jaideep Mehta, Vice President and General Manager – South Asia, IDC says, “While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Samsung needs to continue to address the low-end of the market aggressively, and also needs a blockbuster product at the high end to regain momentum. Given the current growth rates, there is a real possibility of seeing vendor positions change in the remaining quarters this year.”

“IDC observes that a new entry level price point is being breached by the Indian home grown vendors every quarter. These devices are not equipped with high end specifications and RAM is typically 256 MB. This ultra low cost segment may not sound a viable option to the repeat buyers, but it works well on the targeted segment,” says Karan Thakkar Senior Market Analyst at IDC India.

Q2 2014 has been an exciting quarter for the players in the mobile phone market.  Among the top five vendors, Micromax and Lava were the only ones to have outstripped the market growth. The former grew by 18% and the latter by 54% in the overall phone business.  Micromax not only toppled Nokia to clinch the number 2 spot, but also created a gap between the second and third spot.

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Ever Wonder Why Consumers Don’t Click on Mobile Ads?

eMarketer

Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile device users hadn’t clicked on an advertisement in the month leading up to polling. Smartphone owners were slightly more likely to click on a mobile ad, with 43% saying they had, compared with 37% of those with tablets.

177395 Ever Wonder Why Consumers Dont Click on Mobile Ads?

March 2014 research by Survey Sampling International (SSI) for Adobe found that the platform used to serve mobile ads also made a difference in interaction. While apps claim far more time spent with mobile, mobile device users in North America were more likely to click on mobile website ads. More than one-third had done so in the past three months, compared with 26% who had interacted with an in-app mobile ad. Mobile devices used by respondents in this study included ereaders, mobile phones, smartphones, tablets and wearable devices.

But what about ads that don’t get clicked on? How can advertisers tweak them to drive more interaction? According to xAd and Telmetrics, the most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering, cited by 47% and 43%, respectively—and suggesting advertisers may need to amp up targeting efforts. Irrelevant advertisements and users simply ignoring them ranked second and third.

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Vodafone Case Study

Markets

Us, Netherlands, Singapore, UK, Australia

Challenge

Promote the Vodafone BEA systems partnership that helps to protect businesses and their employees, enhancing agility and productivity on the go.

Solution

A tablet “go big unit” that showcases video within the overlay

Performance

3.38 million impressions delivered

601,000 expands for the go big unit (18% engagement rate)

30,800 videos played

75% watched minimum 50% of the video

21% completion rat

Average 38 seconds video played

83 social shares via FB, Linkedin or Twitter

vodafone Vodafone Case Study

Schneider Electric Case Study

Screen Shot 2014 08 18 at 10.21.52 AM Schneider Electric Case Studyschneider Schneider Electric Case Study
Markets

Even split between Europe, the Middle East and Africa

Challenge

Schneider electronics was looking to engage multiple it audiences with several white papers and videos at once.  The client was interested in leads but also wanted to understand which video and whitepaper assets perform well and generate multiple touch points.

Solution

A dedicated iZone within the IDG connect tablet app promoting client video and whitepaper sophisticated analysis and information via the IDG connect BI tool.

Performance

IDG connect iPad users- 33,105

Average time spend on the app- 9:17 minutes

Schneider iZone- 343 visitors

Schneider videos played- 99

Qualified leads generated- 150

 

 

 

 

 

6 things publishers need to know about UK media consumption, from Ofcom’s latest report

The Media Briefing

The dust has by no means settled when it comes to the changing mix of devices and methods people in the UK use to consume content, if Ofcom’s latest communications market report is anything to go by.

As usual it’s packed with useful survey data that helps answer some of the questions publishers have about the way in which their consumers approach media in the digital age, so we’ve picked out six of the most important points. The full reportis worth reading for more detail, however.

1. A laptop still most important device for connecting to the internet

Overall across all internet users, a laptop was considered the most important device for connecting to the internet, according to 40 percent of respondents. However, more respondents said a smartphone was more important than a desktop for getting online – 23 percent to 20 percent, respectively.

Only 15 percent of respondents said a tablet was the most important device, up from 8 percent in 2013.

Those tablet stats almost double however when just looking at those people who actually have a tablet.

mostimportantdevice 6 things publishers need to know about UK media consumption, from Ofcoms latest report

2. Newspapers won’t be missed

Given TheMediaBriefing’s raison d’étre, we’re pretty attached to newspapers and magazines.

However, the wider population doesn’t seem so sentimental, with just two percent of respondents saying a newspaper would be form of media they would miss the most.

Unsurprisingly, watching TV tops the leaderboard for most-missed media (42 percent), but smartphone use comes in second, with 22 percent of respondents saying they would miss it the most.

mostmissed 6 things publishers need to know about UK media consumption, from Ofcoms latest report

3. Less time is spent listening to radio

More time is spent per day using TV, the internet, and mobile phones, but consumers are spending less time per day using the radio, which has dropped from 172 to 166 minutes in the last 5 years.

Consumers are now spending an average of 68 minutes a day using the internet on a PC or laptop, and only 28 minutes a day on a mobile phone, which seems a little low, but the averages are probably skewed by older age groups that still use traditional consumption forms like TV and radio and eschew more digital alternatives.

timeperday 6 things publishers need to know about UK media consumption, from Ofcoms latest report

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Only 16pc of businesses have an enterprise-led mobile strategy: report

Mobile Marketer

While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from Kony.
Sponsored by mobile development platform solutions company Kony and executed by research firm International Data Corporation, the survey shows a huge support and success for businesses that have deployed mobile initiatives rather than business unit-led or departmental-led approaches. Forthe survey, more than 400 IT decision makers were interviewed about their marketing strategies.
“In the past, mobile projects used to be fairly time and resource extensive, owing to the fact that companies needed to make infrastructure investments and write to each native OS platform,” said Stacy Crook, research director of mobile enterprise at IDC, Boston.
Why not?
For this particular survey, enterprises with no less than 1,000 employees participated. The survey participants were evenly split across a few company size buckets, such as 1000-2499 employees, 2500-4999 employees or 5000-9999 employees, with a small bias towards the largest company size bucket, such as more than 10,000 employees, where companies in that bucket provided 30 percent of responses.  Therefore, most of the companies surveyed are in an appropriate financial situation to embark upon mobility projects.
While cost tends to be a factor with any new IT initiative, it was not the top concern per survey responses. The survey asked, “Which of the following mobile deployment issues has your organization experienced?”
The top five responses were security and compliance issues, issues in linking mobile platforms to existing databases, version control issues between mobile operating systems, applications and/or enterprise applications, time constraints and cost overruns or budget issues.
Nearly 50 percent of organizations that have executed mobile solutions have seen an improvement in overall decision making, efficiency, customer interaction, savings in cost and increased revenue, which proves that the integration of mobile is no longer a good idea but in fact crucial.
About 31 percent of surveyed companies have a comprehensive mobile technical staff in place with additional external support, which another 30 percent of companies have a mobile development and architect group.
Today’s possibilities
The advancement of technology is working in the favor of big businesses. Unlike years before, implementing mobile now leads to fewer obstacles and takes less time.
“Mobile projects in the past used to take months to develop and implement, but now with new cloud-based mobile application technology, businesses are able to design and develop enterprise mobile applications in a matter of hours,” said Dave Shirk, CMO atKony, Inc., Dallas. “There are many factors that enterprises need to consider in order to have an enterprise-led mobile strategy, including security and compliance requirements, and linking mobile platforms with existing databases and systems so the application can get real-time access to the relevant data or information.
“Also, another huge inhibitor is that mobile technology keeps changing with new updates in operating systems, devices and enterprise applications, which can get overwhelming. That’s why Kony’s open and standards-based, integrated platform was designed to simplify the mobile application development process for businesses.”
While the survey showed 41 percent of companies have a particular budget for enterprise-wide mobile endeavors, the issue of cost is fading away, and these companies have the highest allowance for mobile budget, which tends to provide for strategic investments in mobile staff or to augment that staff with outside support.
“The growing availability of cloud platforms that allow companies to develop native, web, or hybrid applications in a streamlined manner can help alleviate both concerns,” IDC’ Ms. Crook said.

Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

IDC PMS4colorversion 1 300x99 Worldwide IT Market Showing Tentative Signs of Improvement, According to IDC

According to the newly published International Data Corporation (IDCWorldwide Black Book (Doc #250222), recent volatility will gradually give way to a more positive outlook for IT spending in the second half of 2014. With the U.S. and other mature economies mostly heading in the right direction and a significant commercial PC refresh cycle already underway, improvements in business confidence are set to drive a moderate infrastructure upgrade cycle over the next 12-18 months, while investments in software and services will continue to accelerate.

  • ClicktoTweet:  According to @IDC #WorldwideITMarket showing signs of improvement – spending forecast to increase by 4.5% at constant currency 2014

Worldwide IT spending is now forecast to increase by 4.5% in 2014 at constant currency, or 4.1% in U.S. dollars. A significant proportion of this growth is still being driven by smartphones – IT spending excluding mobile phones will increase by just 3.1% this year in constant currency (2.8% in U.S. dollars). Aside from smartphones, the strongest growth will come from software, including rapidly expanding markets such as data analytics, data management, and collaborative applications including enterprise social networks. The 3rd platform pillars of Big Data, Social, Mobile and Cloud will continue to drive virtually all of the growth in IT spending, while spending on 2nd pPlatform technologies will remain effectively flat.

Meanwhile, although some emerging markets remain constrained by macroeconomic and geopolitical wild cards, there is now significant pent-up demand for IT investment that will drive stronger growth next year in markets including India, Brazil, and Russia. Pent-up demand has already driven a significant rebound in both consumer and enterprise IT spending in China this year, as confidence stabilizes. While mature economies are still driving the upside in 2014, emerging markets will once again dominate in 2015.

Cold Snap and Wild Cards Impacted IT Spending, But Underlying Demand is Strong

Some IT market segments performed weaker than expected in the first quarter of 2014 (1Q14), in line with the weather-related slowdown in U.S. output and the impact of wild card events including the conflict in Ukraine. In particular, an overdue enterprise infrastructure refresh cycle was disrupted by short-term declines in business confidence. However, strong underlying demand for this investment cycle will drive improvements in the server, storage, and network infrastructure markets in the coming months.

“At the beginning of 2014, we asserted that businesses would choose to fix the roof while the sun was shining,” said Stephen Minton, Vice President in IDC’s Global Technology & Industry Research Organization (GTIRO). “Unfortunately, the weather was literally much colder than expected during the first quarter. The good news is that the U.S. economic outlook has already brightened and this will drive a period of moderate but long-awaited investment in mission-critical infrastructure over the next year. However, accelerating adoption of cloud services will continue to impact sales of traditional on-premise equipment, packaged software, and IT services. This capital spending cycle will be mild by historical standards.”

PC Refresh Stronger than Expected in Mature Economies, Tablet Shipments Weaker

The commercial PC refresh has proven stronger than originally forecast. As a result, IDC now forecasts PC spending will increase by 3.5% in 2014 (the fastest pace since the post-financial crisis rebound of 2010). Western Europe has also seen an improvement in PC shipments, although PC spending in Europe will still be down by 1% due to average price declines. The PC cycle has already driven a market upturn in Japan, where economic growth and upcoming tax increases drove a surge in capital spending in 2013 (PC spending in Japan increased by 6% last year, but will decline by -4.5% this year).

“The end of support for Windows XP is obviously part of the story, but there has also been a transition of some spending from tablets to PCs as consumers and businesses have allocated disposable income and IT budget to replacing older notebooks and desktops rather than upgrading their relatively new tablets,” said Minton. “The tablet market is also more sensitive to economic wild cards and price competition, now that penetration rates have increased. There’s still plenty of growth ahead for tablets, however, and it would be premature to say that improvements in the consumer PC market represent anything like a reversal of the long-term shift to tablets and hybrids over the long term.”

The U.S. tablet market is now forecast to increase by just 2% this year, but will rebound to 7% growth in 2015 as the PC cycle begins to wane. Worldwide tablet spending has slowed from 29% year-over-year growth last year to 8% in 2014, but will accelerate back to double-digit growth next year (10%). Penetration rates in emerging markets such as China will continue to increase, while some enterprise spending will shift back to tablets.

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Study: Virginia has the fastest Internet in the US

IDG News Service

If you want the fastest broadband Internet in the US, consider moving to Virginia. That’s the takeaway from a new bit of research from communications firm Broadview Networks, which ranks average broadband speeds for all 50 United States and the District of Colombia.

Virginia tops the list with an average connection speed of 13.7 megabits per second (about 1.7 megabytes per second), while Alaska pulls up the rear at a relatively meager 7Mbps (about .875 megabytes per second). Delaware and Massachusetts are tied for second fastest at 13.1Mbps; Rhode Island and the District of Colombia round out the top five with average speeds of 12.9 and 12.8Mbps, respectively.

broadview internet speeds 100369919 large Study: Virginia has the fastest Internet in the USBROADVIEW NETWORKS

Broadview’s research—an analysis of data provided in Akamai’s State of the Internet Report—shows that California ranks 20th, with an average speed of 10.9Mbps (1.36MB/sec): A surprising result, perhaps, given the fact that it’s home to Silicon Valley.

In general, Broadview found that Midwestern and Southern states lagged behind the Northeast and West Coast in average speed.

It goes without saying, but average Internet speeds don’t tell the whole story: Actual connection speeds can vary widely depending on your provider, your connection type (DSL, cable, and so on), and where you live. If you would like to get an idea of how your provider stacks up, YouTube’s Video Quality Report can give you a snapshot of how your ISP compares to others in your area.