Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Profile of the IT Buyer Community in APAC region

IDG Connect 0811 300x141 Profile of the IT Buyer Community in APAC region

New research reveals small teams of proactive Asia-Pacific IT buyers who actively seek out high volumes of content on tablets, smartphones, laptops and desktops. These people are picky. They are happy to read vendor content, but if it is not relevant, it will impact the likelihood of a vendor making their shortlist. Results come from 300 IT decision makers from India, South Korea, Taiwan and Australia.

Click here to download The Profile Of The IT Buyer Community white paper

 

Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

IDC PMS4colorversion 1 300x99 Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. For 2014, the worldwide software market is forecast to grow 5.9% year over year in current US dollars (USD). In constant USD the growth rate has been revised to 5.7%, down from the 6.2% year-over-year growth forecast in November 2013. IDC believes that the compound annual growth rate (CAGR) for the 2013-2018 forecast period will remain close to 6%.

Structured Data Management Software, Collaborative Applications and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with a CAGR near 9% from 2013-2018. “Leveraging the social dimension of the Internet keeps fueling the Collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data and analytics solutions, which help enterprises understand and act on anticipated customer behavior and new insights into product reliability and maintenance”, said Henry Morris, Senior Vice President for Worldwide Software, Services and Executive Advisory Research.

In the Enterprise Applications category, Customer Relationship Management, Enterprise Resource Management, Supply Chain Management, and Operations and Manufacturing Applications will continue to show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.

On a regional basis, the emerging economies will continue to experience stronger growth than the mature economies. The average 2013-2018 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.5% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.9%.

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Is BYOD here to stay? Maybe it’s just a phase you’re going through

TechRepublic

For several years there have been predictions the bulk of employees would choose to use personal phones, tablets and laptops at work.

But the bring your own device (BYOD) ethos appears to be being rejected by a significant proportion of companies, which are instead offering staff a shortlist of mobile devices to choose from – dubbed choose your own device (CYOD) by analyst firm IDC.

Evidence of the BYOD slow down was identified by IDC, which found the proportion of European CIOs planning to implement BYOD policies has remained almost static in the past two years.

“BYOD may be reaching a plateau in Europe,” said John Delaney, IDC associate VP of European mobility, at the Microsoft Business Transformed event in London yesterday.

“What I find really interesting about this study is that when I compare it with the same question about one year ago the percentage of enterprises that do not plan to have BYOD is about the same.”

This finding seemed to be peculiar to Europe said Delaney, with a larger proportion of US firms planning to implement BYOD policies.

“What we’re not seeing is a significant amount of new companies intending to adopt BYOD, we think this is the first data confirmation of what we have heard anecdotally, which is European employees don’t like BYOD as much as American employees.

“There is a cultural expectation here that your employer provides the tools you need to do your job, you don’t expect to have to provide them yourself.”

The shift away from BYOD is being driven by employee resistance to giving up control of their device to employers, alongside companies starting to issue staff with popular consumer phones and tablets, he said.

There is already anecdotal evidence of BYOD working out as a bad deal for employers and individuals, particularly where companies choose to give staff money to buy their own devices to use at home and at work.

Speaking last year, the BBC’s head of IT and strategy Paul Boyns said providing staff with £500 to buy a device to use at work would cost an organisation £700, while the individual would only get £300-worth of benefit.

Costs would be incurred in several areas: fresh tax liabilities, higher tariffs on consumer data and voice plans and subscription payments for third party mobile device management (MDM) software, he said.

One organisation that moved away from BYOD after considering letting officers use personal devices is Cambridgeshire Police. The force, which is looking to replace its BlackBerry handsets, instead found it would be most cost-effective to focus its efforts on developing applications for a single mobile platform, in this case the Microsoft Windows OS it already runs on its computers.

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Mobile Web? Apps? Bundled content? Unbundled? Ask the 15-year-olds

INMA

If you want to know what the future of digital publishing is, a fair starting point would be to look at the online and mobile habits of today’s 15-year-olds.

This constantly connected population is no longer dual-screening, but triple-screening. And their primary screen of choice is mobile.

They are more connected to the Internet than ever, more willing to participate in social and sharing activities and more able to consume rich content at any time and on any device. To them, the role of a TV scheduler — someone who decides when you are allowed to watch a particular piece of content — is completely anachronistic.

The times they are a-changing. So while the future for TV schedulers might be bleak, the future for mobile content is practically sparkling.

Ten years ago, digital readers looking for content had limited options of where to find it; in fact, they really only had one choice: the desktop Web. They found their way to a Web page filled with content that linked to other Web pages filled with content.

With the experience so singular, publishers focused on building audience share with the hope that one day, the money might follow.

A couple of decades after the desktop model emerged, mobile publishing exploded. If mobile publishing were a person, it would be 7 years old and caught between the discovery ages of kindergarten and middle school: growing in confidence, but in constant need of minding.

However, even at just 7 years old, mobile is already nearing the day when it has a larger audience than desktop and routinely captures 35% to 45% of general news visits in Australia, more for breaking news.

For example, records were almost broken at the Sydney Morning Herald, Australia’s oldest metro news business, when news of the ill-fated Flight MH370 broke online March 8.

With 41% of the total digital audience reading about the missing aircraft on a mobile phone and 42% reading about it on a desktop PC, the Sydney Morning Herald is closer than ever to the mobile tipping point.

For publishers all over the world witnessing this mobile migration firsthand, it’s becoming clear that mobile publishing is altogether a completely new proposition with a lot more complexity to execute than desktop.

The growing number of different user experiences as we consume mobile content will force a staggering amount of product choices onto publishers. The mobile Web is just one way to consume content. Apps are another. If you’re asking which one is best for publishing your content, then you are asking the wrong question.

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2014 B2B Technology Content Marketing Trends: Effectiveness, Production and Goals

Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content marketing for. This research, sponsored by International Data group (IDG), focuses on key differences between the most effective technology marketers and their less effective peers.  Watch this video on content marketing effectiveness, production and goals. 

For the full report, click here

Click here to view an INFOGRAPHIC on this research

APAC Research: Profile Of The IT Buyer Community

IDG Connect 0811 300x141 APAC Research: Profile Of The IT Buyer Community

New research reveals small teams of proactive Asia-Pacific IT buyers who actively seek out high volumes of content on tablets, smartphones, laptops and desktops. These people are picky. They are happy to read vendor content, but if it is not relevant, it will impact the likelihood of a vendor making their shortlist. Results come from 300 IT decision makers from India, South Korea, Taiwan and Australia.

Decision making teams across APAC are small and typically contain fewer people than those in Europe or the US. In the majority of cases (35%), there are just three decision makers involved, although in 20% of cases there are five or more. These numbers vary slightly by market, but the average still remains three across India, South Korea, Taiwan and Australia.

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Meet Pepper, the ‘love-powered’ humanoid robot that knows how you’re feeling

IDG News Service

If the thought of a humanoid robot in your home makes your skin crawl, meet the friendly Pepper.

Pepper is a cute, wisecracking personal robot designed to bring joy to everyone, and Japanese mobile carrier SoftBank wants people to start buying it next year for the price of a high-end PC.

The phone giant unveiled the autonomous, sophisticated machine on Thursday along with partners Aldebaran Robotics of France and China’s Foxconn, the world’s largest manufacturer of electronics.

Equipped with an array of audio, visual and tactile sensors, Pepper is 120 centimeters tall and weighs about 28 kg. It has two arms and rolls around on a wheeled base, with a lithium-ion battery that can power it for at least 12 hours.

Its chest bears a 10.1-inch touchscreen that can be used to communicate along with its voice and gestures. Its main function is to interact with people, according to SoftBank.

“We want to have a robot that will maximize people’s joy and minimize their sadness,” SoftBank CEO Masayoshi Son told a press conference outside Tokyo.

The event began with a darkened stage and several minutes of theatrics as Son presented Pepper with a heart-shaped object. The robot then began interacting with him with a high-pitched voice, and then introduced itself to journalists in Japanese.

Pepper is the world’s first personal robot that can read people’s emotions, Son said, and it uses voice-recognition technology and proprietary algorithms to analyze people’s feelings from their facial expressions and tone of voice.

It will go on sale in Japan in February 2015 with a base price of ¥198,000 ($1,929).

In a series of pre-programmed demonstrations on stage, Pepper bantered with Son and Japanese celebrities. Its head and arms moved smoothly as it rolled around, though at one point it failed to respond to a question and seemed to go blank for a bit.

Pepper doesn’t have 100 percent recognition of what people say to it, Son admitted, adding it will improve with time.

Its NAOqi operating system, a nod to Aldebaran’s pint-sized Nao robot, has an “emotion engine” as well as cloud-based artificial intelligence (AI) to help it understand people and respond to them.

“With cute robots, so cute that people want them at home, very easy to interact with and which are connected to the Internet, look at this potential we are opening,” said Aldebaran CEO Bruno Maisonnier. “Many things can be done to improve education, healthcare, entertainment, flow management, you name it.”

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How the World Consumes Media—in Charts and Maps

The Atlantic

When I shared my highlights of Mary Meeker’s ginormous presentation about the future of the Internet, one graph got more attention than everything else combined. It’s the chart that leads this article, which shows screen time by screen type around the world.

I received some requests to break out the data in maps and customizable tables. Requests granted. This first interactive table will tell you which countries watch the most TV, stare longest at their tablets, and get lost most reliably in the glassy glares of their smartphones. (Darkened bars denote countries that are number-one in at least one category.)

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Screen Shot 2014 06 04 at 2.44.26 PM 1024x611 How the World Consumes Media—in Charts and Maps

WhatsApp to grow footprint eightfold with new office in downtown Mountain View

Silicon Valley Business Journal

WhatsApp, Facebook Inc.’s $19 billion baby, just signed a major long-term lease in downtown Mountain View that will expand its footprint 700 percent — hinting at the five-year-old instant messaging company’s ambitions.

WhatsApp, acquired by Facebook in February, leased 250 Bryant St., a 78,000-square-foot project that only recently started construction, two people with knowledge of the deal told me. That’s a significant boost from What’sApp’s current digs of about 11,000 square feet at 303 Bryant St. The lease comes mere months after WhatsApp leased a different building around the corner— a 22,000-square-foot project at 900 Villa St. that is nearly complete.

At the time of the Facebook deal in February, WhatsApp had fewer than 60 employees. The new space could conservatively house roughly 400 workers.

Analysts said they weren’t surprised that WhatsApp — which boasts more than 400 million active users — would have plans for significant headcount growth given the recent deal and growing size of the mobile messaging market.

“I’m reminds me of Brody’s comment to Quint in ‘Jaws’,” said John Jackson, an analyst with IDC who covers WhatsApp. “It’s the proverbial, ‘We’re gonna need a bigger boat.’

“They’re hurtling toward a billion people on the basis of 55 brains,” he added. “That math, at some level, is going to need some help. Especially if they’re thinking, ‘What else can I do and layer on.’”

That’s already starting. WhatsApp CEO Jan Koum said in February that WhatsApp would add free voice-calling services later this year.

The new lease is also another sign that Facebook will likely leave WhatsApp alone for the foreseeable future, rather than move the crew into the Facebook mothership in Menlo Park. (Facebook CEO Mark Zuckerberg said at the time of acquisition in February that Facebook would leave WhatsApp’s brand and management alone.)

“In the past, when they said they’re going to leave a company alone, they did,” said Brian Blau, an analyst with Gartner who covers Facebook and WhatsApp. “So they have a track record, and this is more evidence.”

Blau agreed that WhatsApp’s apparent expansion plans make sense.

“For a company with the brand and the presence of WhatsApp, having hundreds of employees is not uncommon,” he said. “To be honest, with so few employees, you have to wonder how they got it all done.”

The space grab comes as analysts warm to a purchase that was once derided as too pricey. Facebook stock shot up this week when Cantor Fitzgerald analyst Youssef Squali called WhatsApp a “multi-billion dollar opportunity” for Facebook and reiterated his buy rating on the stock.

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Mobile Is Eating Global Attention: 10 Graphs on the State of the Internet

The Atlantic

Mary Meeker’s State of the Internet presentation is a primordial soup for fledgling think pieces about the Future of Digital, and I mean that in a good way, actually. It’s a 164-page slideshow of graphs and big-think proclamations about where our attention—and money chasing our attention—is going.

Here are my favorite charts, with some commentary.

The mother of all attention charts

This is your at-a-glance picture of how America spends her time consuming media, and how ad dollars are divided across the major categories of print, radio, TV, Internet, and mobile. Feast your eyes…

Screen Shot 2014 06 04 at 1.40.09 PM 1024x576 Mobile Is Eating Global Attention: 10 Graphs on the State of the Internet

Here are three conclusions you could draw from this graph:

1. TV Still Rules. Compare this attention chart with its 2011 version below and you see something strange: TV’s share of our attention has slightly declined, while its share of the American ad market has slightly increased. It’s the only category that shares that dubious, dual distinction. Essentially: Advertisers like moving pictures on big screens even more than we do.

2. Print Is Simply Screwed. Over time, you could argue, ad dollars and attention tend to align, because companies simply want to be where the ears and eyeballs are. If that’s true, print’s structural decline is nowhere near over. Its share of attention fell six percentage points in the last two years, and there’s still a cavernous gap between reading time and ad sales.

Not all attention is created equal, a good print publisher will tell you, and she’s right. If the typical American looks at his phone 150 times a day for 15 seconds, that’s about 40 minutes spent on a mobile device. But what’s more valuable: 40 minutes divided into infinitesimally tiny slivers on a three-inch screen, or 40 minutes reading an Atlantic cover story in a beautiful print layout? (The latter,obviously.) But print advertising as a category buys a tiny amount of our attention at a high price. Leading us to the final conclusion…

3. Mobile Is Devouring Attention, but Not Ads (Yet) 

Eyes move faster than ads. It was true for TV: In 1941, when the first television ads appeared with local baseball games, radio and print dominated the media advertising market. Now it’s true for mobile, which is practically a glass appendage attached to working Americans and commands more attention than radio and print combined, even though it only commands 1/20th of US ad spending. Google and Facebook own the future of mobile advertising, for now. But the present of mobile monetization isn’t ads. It’s apps…

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