Event Date Location

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA


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Tech Leaders Juggle Multiple Investments Based on Organizational Goals

 Tech Leaders Juggle Multiple Investments Based on Organizational Goals

InfoWorld – the leading source of information on emerging enterprise technologies – released the 2014 Navigating IT: Objectives and Obstacles research (Click to Tweet), providing a comprehensive look at the technology investment priorities and organizational goals facing IT decision-makers (ITDMs). The study revealed that while many investment priorities are the same for all ITDMs, there are key differences in technology investment plans among enterprise organizations (1,000+ employees) and SMB organizations (<1,000 employees).

Tech Budgets Include Investments in Multiple Technology Categories

The 2014 study investigated ITDM purchase intent among these technology categories: application development, big data solutions, business intelligence & analytics, cloud computing, data center, enterprise applications, mobility, network solutions, security, server solutions, social media/ collaboration tools, storage solutions & services, and virtualization. Overall, respondents are involved in the purchase of nine technologies, with the highest investment in the categories of data center management, application development and security. As digital disruption continues to require business agility, 72% of ITDMs state that their job involves identifying emerging technologies that can improve business performance before the change reaches wide spread market adoption. (Click to Tweet)

“Technology investments continue to tie back to organizational goals. The influx of new technologies that can streamline processes, decrease costs and improve communications with employees and customers are changing the way organizations look at technology,” said Farrah Forbes, VP, Digital, InfoWorld. “The Navigating IT research provides insight into the tech trends organizations are investigating and investing in, providing tech marketers with the information needed when communicating with IT decision-makers.”

New Technologies Are Getting into the Mix

Numerous emerging technologies—such as CRM; social devices and wearables; and “Internet of Things” (IoT) —are becoming more mainstream. Sixty-one percent of respondents said that they can easily integrate edge technologies into their legacy systems. As for IoT, nearly one-third are evaluating or considering the integration in the next year, in addition to the 8% of ITDMs that have already developed or integrated “smart” products or devices. Seventy-three percent of organizations planning on making IoT a larger part of their business strategy agree that mobile and security will see the most impact from the integration. (Click to Tweet)

Differences between Enterprise and SMB Organizations

Overall, due to financial resources and IT bandwidth, enterprise organizations allocate larger investments in technology compared to SMBs. The specific areas that see a significant difference in investment priority are big data (72% enterprise vs. 52% SMB), data centers (96% enterprise vs. 81% SMB) and server solutions (84% enterprise vs. 73% SMB). Thirty-four percent of enterprise organizations plan to invest in log file analysis software for the future of big data whereas only 17% of SMBs agree. Additionally, enterprises and SMBs will invest in virtualization monitoring/management to improve data center management. As for server solutions, 47% of enterprises will invest in blade servers (x86) compared to only 25% of SMBs, and 40% of enterprise organizations plan to invest in Windowsx86 versus 26% of SMBs. Overall, a majority of organizations are willing to invest a larger portion of IT budget on technologies that will increase efficiency and productivity in the workplace.

To schedule a meeting to review key research, please contact Farrah Forbes

About InfoWorld

InfoWorld is the leading resource for content and tools on “modernizing enterprise IT.” The InfoWorld Expert Contributor Network provides a unique perspective in the market; our editors provide first-hand experience from testing, deploying and managing implementation of emerging enterprise technologies.   InfoWorld’s Web site ( and strategic marketing services provide a deep dive into specific technologies to help IT decision-makers excel in their roles and provide opportunities for IT vendors to reach this audience. InfoWorld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at


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Stacey Raap
Marketing Coordinator
IDG Enterprise
Office: 508.935.4008

Smart Watch Sales in France to Grow Big Time This Year


Smart bands—the Nike+ FuelBand is perhaps the best known—have been around for a while now, enabling connected consumers to monitor their physical activity and keep track of their progress toward fitness goals, for example. In France, some 30,000 smart bands were sold in 2013 by consumer electronics retailers—including hypermarkets, specialist electronics retailers, brown-box/white-box sellers and internet retailers—according to research firm GfK’s “Référence des Equipements connectés” (REC). The REC, initiated by GfK in January 2014, combines data from a panel of retailers selling emerging technologies with consumer data on older electronic devices—and is designed to serve as a standard reference for the technological status of households in France.

177067 Smart Watch Sales in France to Grow Big Time This Year

Smart watches are the latest gadgets to come under scrutiny. These wearable devices are relatively new to France, launching in late 2013. Since then, the country’s consumer electronics retailers have sold 35,000 units, GfK reported. Most of those were bought either online or in specialist stores.

More than two-thirds (69%) of France’s consumers sampled in early 2014 had heard of smart watches. But most were not terribly well informed about them; only 7% of the total said they knew precisely what a smart watch was. Nonetheless, GfK predicted that word would spread, with early adopters pushing sales to 150,000 smart watches this year.

GfK also quizzed respondents about the functions and applications they most wanted in a smart watch. Here there were few surprises. The top priority was the ability to link the watch to a smartphone, so people could be notified of emails and texts. Health apps—such as those that monitor heart rate or calorie intake—were the second most popular choice, followed by a call management system connected to respondents’ smartphones. Sports and fitness apps placed fourth in terms of consumer interest.

176306 Smart Watch Sales in France to Grow Big Time This Year

eMarketer estimates that 58.0% of all mobile phone owners in France will have a smartphone this year. Other sources confirm that both smartphones and tablets have already made substantial inroads in France. Syndicat de la Presse Sociale reported that over two-thirds of 18-to-65-year-old internet users in the country had a smartphone in May 2014, and 35% owned a tablet. A March 2014 survey by Millward Brown concluded that smartphone users in France ages 16 to 44 spent an average of 1 hour, 19 minutes each day on their phones that month, and tablet owners spent 30 minutes, on average, with such a device.

News Roundup: Digital Transformation; User Experience

IDG Connect 0811 300x141 News Roundup: Digital Transformation; User Experience

By Jessica Maxwell, Associate Marketing Specialist

Digital Transformation

According to a study from the Altimeter Group, 88% of US digital strategists said their firms are undergoing a formal digital marketing transformation effort. They defined digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” One big digital transformation initiative is improving processes to speed up changes to digital properties such as social or mobile platforms. Another important initiative is updating customer-facing technology. The study also looked at what executives support digital efforts, and CMOs were most likely to support initiatives.

The State of the User Experience

Limelight Networks recently completed a survey titled “The State of the User Experience”, which looks at consumer perceptions around their website experiences. Here are some of the stats that stand out.

  • 52% of respondents said that a high-performing website is the most important expectation for a digital experience
  • 60% said that they aren’t willing to wait more than five seconds for a webpage to load
  • 20% aren’t even willing to wait three seconds for a webpage to load
  • 82% of respondents indicated that they would recommend a brand to a friend if they had a positive website experience

All of these points show how critical it is to have a consumer-friendly website. If your site loads slow or does not offer a good experience, that is possible revenue that you’re losing out on.

Samsung Disappointing Numbers Will Be Worse With Apple’s Next iPhone Release

The Street

Samsung’s dismal quarterly performance, leading to a 25% decline in profits, are likely to get worse before they get better, as the company warned that the second half of the year would be “a challenge” and Apple (AAPL_) is likely to refresh its iPhone later, starting in Sept.

That challenge is coming not only from Apple’s iPhones at the top-end of the smartphonebusiness, but from mid and low-priced handsets made by small manufacturers and selling well in China and the world’s emerging markets.

IDC analyst Ramon Llamas says Samsung is really “feeling the pressure from every area.” In a phone interview, Llamas said Samsung is the top manufacturer and it’s also “the biggest target.” He thinks Samsung’s problems are three-fold: it’s struggling in the low-end marketplace, competitors such as LG and Motorola are currently offering high-quality alternatives and that “the writing is on the wall” for Samsung once Apple introduces its larger-screen models.

Read More: iPhone 6 Coming at Right Time as World Moves to Large Smartphones

Samsung announced a net profit of $6.1 billion in the second quarter,  down from $7.6 billion in the year ago quarter. Operating profits of $7.02 billion fell 15% sequentially, and 25% from the same quarter last year.

Nick Spencer of ABI Research thinks Samsung is “caught in the middle ground” between low-cost Chinese phones and the iPhone.  In an email, Spencer added, “Samsung has also always relied on supply chain excellence (scale and manufacturing its own components) to allow it to create dozens of different models to satisfy every conceivable price point, form factor and regional taste. This is inefficient, which is fine when you have margin to play with and have the lowest manufacturing costs, but both of these are being squeezed by Chinese manufacturers.”

For the past few years, Samsung’s distinct marketing advantage has been larger smartphone screens than its competition, but that may soon change. Apple is expected to announce two new iPhones that should challenge Samsung’s main talking point, one with a reported 4.7-inch screen rivaling the Galaxy S5, and the other is said to sport a 5.5-inch display. Apple recently reported fiscal third-quarter results, which saw the company ship 35.2 million iPhones. According to analysts surveyed by Thomson Reuters, Samsung’s problems will continue into the second half of this year. Analysts polled expect Samsung to see a 7% revenue decline in profits and an EPS drop of 14% in the third quarter and a slightly better (-2% revenue and -3% EPS) in the fourth quarter.

Samsung has yet to respond to a request for comment.

Early in July, Samsung warned its second quarter would disappoint blaming a number of factors – a slowdown in growth for the entire smartphone industry, increased competition at the high and low ends of the smartphone spectrum, a strengthening home currency in relationship to the US dollar and the second quarter being an historically slow period.

Continue reading…

Screen Stacking Goes Mainstream [infographic]

Daily Infographic

If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re certain you’ve seen in something else?) Basically, I’m a serial screen-stacker. My laptop, tablet, cell phone, or any combination of the three is usually within arm’s reach when I’m binge watching TV shows on Netflix. Why can’t I just enjoy my TV shows without distractions? Well, I can’t not be connected. Trust me, I’ve tried.

Then again, I’m pretty much guilty of doing everything listed on today’s infographic, although I might spend more than five hours a day online. Luckily, I know I’m not the only screen-stacker around. Thirty-seven percent of U.S. consumers admit to using multiple devices at the same time. While you might spend your time playing Candy Crush when I’m checking out my Instagram feed, neither of us are devoting our full attention to any one thing. And for marketers who are trying to target a specific audience with a commercial about their brand, our divided attention can be a problem.

So what’s the solution? Well, brands can build consistency by being available across multiple platforms, as well as understanding their connected audience. According to TNS Global‘s Connected Life quiz, I’m a leader. Whoo! I can’t argue with my results because of how much I rely on the Internet and social media during my day. So if you’re interested in finding out just what type of connected life you live, click the link below to take the quiz for yourself!

[TNS Global]

TNS CL infographic 640x3948 Screen Stacking Goes Mainstream [infographic]

Who has the biggest cloud? By year’s end, the answer may surprise you.


Amazon Web Services remains the biggest of the big cloud providers, but it’s seeing competitors gaining in its rear-view mirror.  Nomura Securities analyst Rick Sherlund now expects Microsoft to field the largest cloud business by December — at least in terms of annual revenue run rate which he estimated will be $5.77 billion.

In a research note, Sherlund, who has covered Microsoft on and off for years, said that revenue estimate would represent 89 percent year-over-year growth for that business. In terms of run rate, he ranked as the second largest provider at $5.5 billion and 28 percent growth year over year.

This is a tricky calculation for a few reasons, not least because AWS, the world’s largest cloud infrastructure provider, does not break out its numbers. Actually, none of the cloud providers make it easy to assess the size of their businesses. Microsoft, for example, seems to lump Azure, Office 365 Software-as-a-Service (SaaS) business all together. Still, given that rather large caveat, Sherlund estimates that Amazon’s cloud business run rate would be comparable to’s.

Another wrinkle is that this is not an apples-to-apples comparison.’s business is mostly SaaS with some Platform as a Service (PaaS) sales from and Heroku. AWS, on the other hand, is typically defined as Infrastructure as a Service (IaaS). Microsoft Azure started out four years ago as a PaaS but last yearadded AWS-like IaaS capabilities.

Purists prefer to break out all those categories separately, but for non techies those roles are muddled. For example, Synergy Research Group’s recent figures which combine IaaS, PaaS and SaaS into one big blob, show Microsoft and IBM growth rates in the second quarter of 2014 (164 percent and 86 percent respectively) outstripping AWS growth (49 percent), Google (47 percent) and (38 percent).

For context, note that AWS remains the largest cloud provider per Synergy, but it is no longer bigger than all four of its nearest competitors combined (see chart.)

For Amazon’s recent second quarter, net sales for the category including AWS grew 38 percent year over year, to $844 million but were off 3 percent sequentially. And the growth rate declined from 60 percent for the previous quarter.

Read more…

Chinese Vendors Outpace the Market as Smartphone Shipments Grow 23.1% Year over Year in the Second Quarter, According to IDC

IDC PMS4colorversion  300x99 Chinese Vendors Outpace the Market as Smartphone Shipments Grow 23.1% Year over Year in the Second Quarter, According to IDC

The worldwide smartphone market grew 23.1% year over year in the second quarter of 2014 (2Q14), establishing a new single quarter record of 295.3 million shipments, according to preliminary data from the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker. Following a very strong first quarter, the market grew 2.6% sequentially, fueled by ongoing demand for mobile computing and an abundance of low-cost smartphones. Second quarter shipments were in line with IDC’s forecast and all expectations are that the market will continue apace in the second half of the year and surpassing 300 million units for the first time ever in a single quarter in 3Q14.

“A record second quarter proves that the smartphone market has plenty of opportunity and momentum,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “Right now we have more than a dozen vendors that are capable of landing in the top 5 next quarter. A handful of these companies are currently operating in a single country, but no one should mistake that for complacency – they all recognize the opportunity that lies outside their home turf.”

Despite a challenging quarter for Samsung, and to a lesser extent Apple, the strong market demand boosted results for most smartphone vendors. Emerging markets supported by local vendors are continuing to act as the main catalyst for smartphone growth. Among the top vendors in the market, a wide range of Chinese OEMs more than outpaced the market in 2Q14. By far the most impressive was Huawei, nearly doubling its shipments from a year ago, followed by another strong performance from Lenovo.

“As the death of the feature phone approaches more rapidly than before, it is the Chinese vendors that are ready to usher emerging market consumers into smartphones. The offer of smartphones at a much better value than the top global players but with a stronger build quality and larger scale than local competitors gives these vendors a precarious competitive advantage,” said Melissa Chau, Senior Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.

Smartphone Vendor Highlights:

Samsung saw the Galaxy S5 ship millions of units this quarter, despite the criticisms leveled at it, while S4 and even S3 volumes remained strong as more affordable alternatives. Collectively Samsung lost 7% market share compared to a year ago, despite having one of the largest smartphone portfolios of all OEMs. To maintain its position at the top, Samsung will need to focus on building momentum in markets dominated by local brands.

Apple’s second quarter is always its seasonal low of the year, but even more so this time in advance of the iPhone 6, with consumers holding their collective breath for the long-awaited bigger screens. Apple enjoyed continued success in the BRIC markets, a good sign that it is building its footprint in emerging markets. Given the pent-up demand, the third quarter could be a drought or a flood, depending on the timing of the next launch.

Huawei’s story centered on 4G LTE pick up, particularly in China, as all three national carriers subsidized 4G handsets like the P7 to encourage consumers to upgrade from 3G. Outside of China, large volumes of its lower-cost Y series fueled growth across most regions. The company continues to focus on broadening its global reach and the 2Q14 results show that the momentum is undoubtedly there.

Lenovo had a record quarter in China despite tremendous pressure from local brands. During the quarter, Lenovo saw increased success from the A788T, as well as the 3G A388T. And while its Motorola acquisition is undergoing approval, Lenovo continued to gain traction in international markets. While less than 5% of Lenovo’s shipments were registered outside of China in the second quarter of 2013, this share nearly tripled in 2Q14, with emerging markets, particularly BRIIC countries, picking up the largest volumes.

LG volumes were largely driven by its L series, helped by models like the L70, which performed well in many markets including the United States. With the G3 launched at the end of the quarter in Korea, greater volumes are expected to show up in the third quarter.

 Click to continue reading


Reports of the iPad’s Demise Are Greatly Exaggerated


The tablet is dead. At least, that’s what an array of breathless news reports would have you believe. Yes, it’s true that tablet sales are on the decline in many markets and growing slower than others. But don’t believe the unhype; the tablet isn’t going to suffer the same fate as the netbook.

Apple on Tuesday announced its third quarter 2014 earnings. And in what has become a trend, iPad sales failed to meet analyst expectations. Perhaps even more troubling, sales of the iPad were actually down year-over-year, a rarity in a growing market.

Looking at these figures, you can see that although the iPad is still boasting big sales — especially during the holiday quarter — it isn’t continuing to sell in the numbers many analysts predicted it would.

During the earnings call, Apple CEO Tim Cook attributed the slower sales in part to “market softness in certain parts of the world,” primarily in the United States and Western Europe.

Tablet growth is slowing in developed markets

Apple isn’t the only company seeing a year-over-year decline in tablet sales. According to IDC, the worldwide tablet market grew 11% year over year, but declined sequentially from the first quarter of 2014 by -1.5%.

At the end of May, IDC updated its 2014 worldwide tablet forecast to a growth rate of 12.1% year-over-year. In contrast, tablet sales worldwide grew 51.8% year-over-year in 2013. In other words, the big boom of tablet sales’ glory days are over.

At least, that’s what some pundits and analysts are espousing. And although its true that tablet sales aren’t growing at the same rate in which they were (and are contracting in certain markets, such as the U.S.), that doesn’t mean the category as a hole was a failure or is doomed.

During the earnings call, Tim Cook spoke at length about the slowing iPad sales. He made it a point to note that

“One other point I might add on this, because I think this is interesting,” Cook said. “The market’s very bifurcated on iPad. In the BRIC [Brazil, Russia, India and China] countries, iPad did extremely well. The growth was very high. Like in the China it was [about 50%], in the Middle East it was [about 60%]. Luca may have mentioned those numbers. In the developed countries like the U.S., the market is clearly weaker there.”

Part of the reason that growth might be slowing — or declining — in the United States may simply be a factor of faster market penetration.

According to the Pew Internet Project’s research related to mobile tech, 42% of adults own a tablet computer. That compares favorably with the 58% of American adults that have a smartphone. When once considers that the tablet market is much newer than the smartphone market, the fast adoption rate is likely one reason growth has slowed faster too.

Click to continue reading

Millennials: Mexico’s Digital Trendsetters


Consumers who were born after the year 2000—many of them the children of millennials—are likely to be even more digital than their predecessors. But they have yet to come of age and are a few years from becoming viable consumers. For now, millennials are by far the most digital generation in Mexico. They are also the most populous group, totaling approximately 40.5 million, or nearly 34% of the population in Mexico in 2014, according to data from government agencies Instituto Nacional de Estadística y Geografía (INEGI) and Consejo Nacional de Población (CONAPO).

174922 Millennials: Mexicos Digital Trendsetters

Acknowledging the importance of this massive group of consumers approaching maturity, we recently broadcast our first-ever eMarketer webinar in Spanish, focusing on Mexico’s millennials. But there is more information than meets the eye. According to comScore Media Metrix, the 15.6 million millennial internet users (ages 15 to 34) made up 52.0% of Mexico’s online population in March 2014. By contrast, children between 6 and 14 represented 15.1% of internet users, and their share dropped as the complexity of digital activities grew (for example, percentage of social media users or visitors to retail sites). It is worth noting, however, that this measurement includes only home and work locations and excludes mobile internet traffic—a category dominated by millennials—as well as public computers.

Within the internet, there is social. And in that category, millennials once again were ahead of the curve. comScore found that there were 15.4 million 15-to-34-year-old unique visitors to social media properties in March 2014, representing 55.6% of social networkers in Mexico.

What social media properties were these young consumers using? As predictable as it may be, the answer was Facebook, which had 13.2 million unique millennial visitors in Mexico in March 2014, representing 85.7% of 15-to-34-year-old social networkers. But don’t hold your breath waiting for anything usual to follow suit in that list. ShareThis and Taringa! rounded out the top three social properties among millennials. LinkedIn, Twitter and Google+ came in fourth, sixth and eighth place, respectively.

Millennials also represented 54.8% of digital video viewers and 56.1% of retail site visitors in Mexico. Among the 15-to-34 age group, properties that sold tangible goods fared well. Fully 1.6 million millennials accessed retail sites that sold computer hardware, and 1.1 million visited sites where they could buy books. The top 10 retail site categories were rounded out by apparel (900,000 unique visitors), consumer electronics (900,000), sports and outdoor equipment (700,000) and department stores (600,000).

Click to see more

Email: The Old Kid on the Block’s Still Got It


Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

176718 Email: The Old Kid on the Blocks Still Got It

On top of that, the June 2014 report detailing the survey results, underwritten by Extole, called email “the digital marketing workhorse,” meaning it was effective—and often considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).

When it came to that last objective—customer retention—email dominated other programs, leading second-place social network marketing by nearly 20 percentage points.

Due to these positive results, one-quarter of respondents planned to increase spending on email marketing. This was the third-highest response, trailing social network marketing (38%) and content marketing (28%). Meanwhile, few marketers said they would up investments in newer digital formats such as mobile advertising (16%) and digital video ads (14%).

Based on April 2014 polling, a chunk of those dollars would be well spent on mobile-optimized email. Nearly three-quarters of US internet users studied said they checked email on a mobile device. Android-powered devices were the most popular mobile platforms for checking email via mobile, cited by 48% of respondents, followed by iOS, with 38%.

Click to see more