Digital Media Events
Event Date Location

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY


Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Majority of US Internet Users to Use a Connected TV by 2015


The connected TV audience is still in a nascent stage, but the number of individuals in the US who use the internet through a connected TV at least once per month is growing rapidly. eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. The connected TV audience will post double-digit growth rates through 2017.

Falling prices of smart TVs, combined with the increasing popularity of set-top devices—such as Apple TV, Roku, Google Chromecast, Amazon Fire and connected video game consoles—and ever-expanding streaming content options, will help drive audience growth.

eMarketer defines connected TVs as sets hooked up to the internet through any means, including a built-in network connection or a third-party device such as a game console, set-top box, or laptop. We have raised our forecast for connected TV users in the US from our January 2013 projections based on new comparative data, expected releases of new smart TV and set-top box models in the coming years, and falling price points of these devices.

Smart TVs are defined more narrowly as sets with built-in internet capability. eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users. Growth will be in the double digits through 2016. This is slightly lower than eMarketer’s January 2013 forecast, due to new comparative data.

Due to an increasing number of consumers accessing TV, movies and other video content via set-top devices, gaming consoles and Blu-ray devices, the share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise. This year, smart TV non-users will account for 56.0% of connected TV users. By 2018, this will grow slightly to reach 58.8%.

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Infographic: Are You Concerned About Your Online Identity?

IDG Connect 0811 300x141 Infographic: Are You Concerned About Your Online Identity?

Are you concerned about your online identity? Check out this infographic for research on digital privacy:

online identity infographic Infographic: Are You Concerned About Your Online Identity?

EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

IDC PMS4colorversion 1 300x99 EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

The external disk storage systems market value in Europe, the Middle East, and Africa (EMEA) was down 1.4% year over year in terms of user value, according to the latest EMEA Quarterly Disk Storage Systems Tracker from International Data Corporation (IDC). The dollar per gigabyte declined about 30% year on year, increasing shipped storage capacity by over 40% to a value just shy of 2.5 exabytes.

Western Europe

Western Europe declined 1% year on year, interrupting the positive trend built up in the last three quarters. “Western Europe’s sluggish performance is down to deferred customer orders in view of model renewals, as well as still weak economies across the region,” said Silvia Cosso, storage systems analyst with IDC Western Europe. “From a price band perspective, the high-end class dropped heavily for the fourth quarter in a row, as customers are shifting to the midrange. This trend is also aggravated by seasonality factors, with large accounts pushing back investments later in the year.”

From a country perspective, traditionally strong economies such as France and most of the Nordics were on the negative side, while trends in crisis-battered economies such as the Iberian Peninsula, Greece, and Ireland remained volatile — a sign that the recovery could still be some way off. Overall, with France progressively losing ground since the second quarter of 2013, the Western European market is increasingly dependent on Germany and the U.K., both of which recorded single-digit growth.


The external storage market in Central and Eastern Europe, the Middle East, and Africa (CEMA) dropped slightly, with 2.4% annual growth, while capacity jumped 30%. The two subregions demonstrated similar behavior.

The Central and Eastern European (CEE) region was pulled down by weak performance in most of the countries. “Ukraine, Kazakhstan, and some other CIS countries witnessed significant cutbacks in storage spending by both public and private sectors due to the Ukrainian-Russian situation and dependence on the unstable Russian economy,” said Marina Kostova, systems storage analyst with IDC CEMA. “The Russian storage market itself grew modestly to reflect the shorter investment cycle in 1Q and changes in tender legislation.”

Middle East and African (MEA) countries suffered the most from the sharp drop in high-end storage system shipments, which contracted more than 50% since last year. Mobile telecommunication companies and large retailers reconsidered their investment strategy, focusing on converged infrastructure and server consolidation at the expense of storage hardware. The midrange systems segment demonstrated double-digit growth, but was unable to affect overall external storage market performance in the region.

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Facebook Is Expanding the Way It Tracks You and Your Data

The Atlantic

There’a a key nugget buried in this morning’s New York Times story about how Facebook is going to give its users the ability to see why certain ads are targeted to them. Starting this week, the Times reports, “the company will tap data it already collects from people’s smartphones and other websites they visit to improve its ad targeting. Users can opt out of such extended tracking, but they will have to visit a special ad industry website and adjust their smartphone settings to do so.”

In other words, Facebook is giving users a glimpse of what marketers already know about them, but it is also going to allow marketers to target users based on more detailed information, even though it won’t actually give the marketers the user data—which makes sense, given that Facebook’s business model is largely built on the data you provide.

Facebook wants to know where you’re from, how old you are, who you’re friends with, what industry you work in, your likes, your relationship status, where you vacation, etc., etc., in large part because marketers want to know those things. I’m reminded of this every time I log on. I never told Facebook my hometown, but it’s been guessing ever since—New York City? Philadelphia? Honolulu? Baltimore?—in a box that appears prominently on my profile page. I keep avoiding answering, mostly because I relish the fact that there’s at least something Facebook doesn’t know about me. There’s plenty else the site has figured out. (I wrote recently about the time Facebook guessed what shoes I was wearing.)

And though it seems like a plus that Facebook is giving users the chance to click through their “full marketing dossier,” as the Times put it, the move raises a question that people have been asking for a long time: Why don’t individuals in the United States already have access to this kind of information about themselves?

Elsewhere, people have to give their consent before a data broker like Facebook or a social analytics firm can distribute personal information about them. There are regulations in several European countries that mandate individual access to data profiles, and give people the power to change or remove information about them. In Argentina, data tracking companies that want to collect personal info—that is, anything about an individual that isn’t found in publicly available government databases—have to tell a person why they’re collecting the data and who will receive it, as well as detail the individual’s rights to access, change, or remove their data. In Chile, individuals have to give written consent to data brokers who want to create marketing profiles about them based on personal information.

No such protections exist in the United States. The Federal Trade Commission has been pushing for such measures—last month it issued an extensive reporton the scope of data collection in the United States, including recommendations for consumer protections. Congress has introduced a couple of bills that would let consumers opt out of data collection, or otherwise be notified about the extensive personal profiles marketers collect.

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Profile of the IT Buyer Community in APAC region

IDG Connect 0811 300x141 Profile of the IT Buyer Community in APAC region

New research reveals small teams of proactive Asia-Pacific IT buyers who actively seek out high volumes of content on tablets, smartphones, laptops and desktops. These people are picky. They are happy to read vendor content, but if it is not relevant, it will impact the likelihood of a vendor making their shortlist. Results come from 300 IT decision makers from India, South Korea, Taiwan and Australia.

Click here to download The Profile Of The IT Buyer Community white paper


Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

IDC PMS4colorversion 1 300x99 Big Data and Analytics and Enterprise Applications Will Continue to Drive Software Market Growth Until 2018, According to IDC

International Data Corporation (IDC) today released the latest forecast from the Worldwide Semiannual Software Tracker. For 2014, the worldwide software market is forecast to grow 5.9% year over year in current US dollars (USD). In constant USD the growth rate has been revised to 5.7%, down from the 6.2% year-over-year growth forecast in November 2013. IDC believes that the compound annual growth rate (CAGR) for the 2013-2018 forecast period will remain close to 6%.

Structured Data Management Software, Collaborative Applications and Data Access, Analysis and Delivery solutions are expected to show the strongest growth over the five-year forecast period with a CAGR near 9% from 2013-2018. “Leveraging the social dimension of the Internet keeps fueling the Collaboration growth, much of which is in the form of software as a service. This is complementary to the increased attention to Big Data and analytics solutions, which help enterprises understand and act on anticipated customer behavior and new insights into product reliability and maintenance”, said Henry Morris, Senior Vice President for Worldwide Software, Services and Executive Advisory Research.

In the Enterprise Applications category, Customer Relationship Management, Enterprise Resource Management, Supply Chain Management, and Operations and Manufacturing Applications will continue to show CAGR rates around 6%. “Enterprises are starting to implement applications that either didn’t exist or weren’t needed in the past, such as commerce applications in all industries, not just retail, but also manufacturing, hospitality, food and beverage, and even the public sector. IDC is also seeing applications in categories that didn’t exist in the past (e.g., subscription billing, spend optimization, and revenue management) for requirements that may have been met using custom applications or manual processes,” said Christine Dover, Research Director, Enterprise Applications and Digital Commerce.

On a regional basis, the emerging economies will continue to experience stronger growth than the mature economies. The average 2013-2018 CAGR for Asia/Pacific (excluding Japan), Latin America, and Central Eastern, Middle East, and Africa (CEMA) is 8.5% while the average CAGR for the mature regions – North America, Western Europe, and Japan – is 5.9%.

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Is BYOD here to stay? Maybe it’s just a phase you’re going through


For several years there have been predictions the bulk of employees would choose to use personal phones, tablets and laptops at work.

But the bring your own device (BYOD) ethos appears to be being rejected by a significant proportion of companies, which are instead offering staff a shortlist of mobile devices to choose from – dubbed choose your own device (CYOD) by analyst firm IDC.

Evidence of the BYOD slow down was identified by IDC, which found the proportion of European CIOs planning to implement BYOD policies has remained almost static in the past two years.

“BYOD may be reaching a plateau in Europe,” said John Delaney, IDC associate VP of European mobility, at the Microsoft Business Transformed event in London yesterday.

“What I find really interesting about this study is that when I compare it with the same question about one year ago the percentage of enterprises that do not plan to have BYOD is about the same.”

This finding seemed to be peculiar to Europe said Delaney, with a larger proportion of US firms planning to implement BYOD policies.

“What we’re not seeing is a significant amount of new companies intending to adopt BYOD, we think this is the first data confirmation of what we have heard anecdotally, which is European employees don’t like BYOD as much as American employees.

“There is a cultural expectation here that your employer provides the tools you need to do your job, you don’t expect to have to provide them yourself.”

The shift away from BYOD is being driven by employee resistance to giving up control of their device to employers, alongside companies starting to issue staff with popular consumer phones and tablets, he said.

There is already anecdotal evidence of BYOD working out as a bad deal for employers and individuals, particularly where companies choose to give staff money to buy their own devices to use at home and at work.

Speaking last year, the BBC’s head of IT and strategy Paul Boyns said providing staff with £500 to buy a device to use at work would cost an organisation £700, while the individual would only get £300-worth of benefit.

Costs would be incurred in several areas: fresh tax liabilities, higher tariffs on consumer data and voice plans and subscription payments for third party mobile device management (MDM) software, he said.

One organisation that moved away from BYOD after considering letting officers use personal devices is Cambridgeshire Police. The force, which is looking to replace its BlackBerry handsets, instead found it would be most cost-effective to focus its efforts on developing applications for a single mobile platform, in this case the Microsoft Windows OS it already runs on its computers.

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Mobile Web? Apps? Bundled content? Unbundled? Ask the 15-year-olds


If you want to know what the future of digital publishing is, a fair starting point would be to look at the online and mobile habits of today’s 15-year-olds.

This constantly connected population is no longer dual-screening, but triple-screening. And their primary screen of choice is mobile.

They are more connected to the Internet than ever, more willing to participate in social and sharing activities and more able to consume rich content at any time and on any device. To them, the role of a TV scheduler — someone who decides when you are allowed to watch a particular piece of content — is completely anachronistic.

The times they are a-changing. So while the future for TV schedulers might be bleak, the future for mobile content is practically sparkling.

Ten years ago, digital readers looking for content had limited options of where to find it; in fact, they really only had one choice: the desktop Web. They found their way to a Web page filled with content that linked to other Web pages filled with content.

With the experience so singular, publishers focused on building audience share with the hope that one day, the money might follow.

A couple of decades after the desktop model emerged, mobile publishing exploded. If mobile publishing were a person, it would be 7 years old and caught between the discovery ages of kindergarten and middle school: growing in confidence, but in constant need of minding.

However, even at just 7 years old, mobile is already nearing the day when it has a larger audience than desktop and routinely captures 35% to 45% of general news visits in Australia, more for breaking news.

For example, records were almost broken at the Sydney Morning Herald, Australia’s oldest metro news business, when news of the ill-fated Flight MH370 broke online March 8.

With 41% of the total digital audience reading about the missing aircraft on a mobile phone and 42% reading about it on a desktop PC, the Sydney Morning Herald is closer than ever to the mobile tipping point.

For publishers all over the world witnessing this mobile migration firsthand, it’s becoming clear that mobile publishing is altogether a completely new proposition with a lot more complexity to execute than desktop.

The growing number of different user experiences as we consume mobile content will force a staggering amount of product choices onto publishers. The mobile Web is just one way to consume content. Apps are another. If you’re asking which one is best for publishing your content, then you are asking the wrong question.

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2014 B2B Technology Content Marketing Trends: Effectiveness, Production and Goals

Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content marketing for. This research, sponsored by International Data group (IDG), focuses on key differences between the most effective technology marketers and their less effective peers.  Watch this video on content marketing effectiveness, production and goals. 

For the full report, click here

Click here to view an INFOGRAPHIC on this research

APAC Research: Profile Of The IT Buyer Community

IDG Connect 0811 300x141 APAC Research: Profile Of The IT Buyer Community

New research reveals small teams of proactive Asia-Pacific IT buyers who actively seek out high volumes of content on tablets, smartphones, laptops and desktops. These people are picky. They are happy to read vendor content, but if it is not relevant, it will impact the likelihood of a vendor making their shortlist. Results come from 300 IT decision makers from India, South Korea, Taiwan and Australia.

Decision making teams across APAC are small and typically contain fewer people than those in Europe or the US. In the majority of cases (35%), there are just three decision makers involved, although in 20% of cases there are five or more. These numbers vary slightly by market, but the average still remains three across India, South Korea, Taiwan and Australia.

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