Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

OMMA Premium Display

07/22/2014 Los Angeles CA

OMMA Audience Targeting

07/23/2014 Los Angeles CA

OMMA Audience Targeting

07/23/2014 Los Angeles CA

OMMA Audience Targeting @ Advertising Week

07/23/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

Click here to view an INFOGRAPHIC on this research

To register for this event, click here

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World Tech Update- July 17, 2014

IDG News Service

Coming up on WTU Microsoft announces lay off plans, IBM and Apple team up and Google tests out Project Tango in space.

IDG World Tech Update- June 6, 2014

IDG News Service

Coming up on WTU this week Google wants to be everywhere, the Supreme Court rules cell phones are private during an arrest and technology helps a quadriplegic regain use of his hands.

 

World Tech Update Video- June 19, 2014

IDG News Service

Coming up on WTU Amazon debuts its Fire Phone, Intel demos the future of webcams and NASA tests out aerodynamics of the World Cup ball.

 

World Tech Update- June 12, 2014

IDG News Service

Coming up on WTU this week Samsung debuts a new tablet, Sony and Microsoft battle for console supremacy and Pepper the robot helps out shoppers.

 

Profile of the IT Buyer Community in APAC region

IDG Connect 0811 300x141 Profile of the IT Buyer Community in APAC region

New research reveals small teams of proactive Asia-Pacific IT buyers who actively seek out high volumes of content on tablets, smartphones, laptops and desktops. These people are picky. They are happy to read vendor content, but if it is not relevant, it will impact the likelihood of a vendor making their shortlist. Results come from 300 IT decision makers from India, South Korea, Taiwan and Australia.

Click here to download The Profile Of The IT Buyer Community white paper

 

2014 B2B Technology Content Marketing Trends: Effectiveness, Production and Goals

Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content marketing for. This research, sponsored by International Data group (IDG), focuses on key differences between the most effective technology marketers and their less effective peers.  Watch this video on content marketing effectiveness, production and goals. 

For the full report, click here

Click here to view an INFOGRAPHIC on this research

IDC On-The-Spot: Health & Wearables – Still Some Growing Pains

IDC PMS4colorversion  300x99 IDC On The Spot: Health & Wearables   Still Some Growing Pains

IDC Research Manager Ramon Llamas puts some context around recent announcements impacting the Wearables market over the last couple of weeks, with emphasis on health tracking. The category is still waiting to see the next phase after defining itself in 2013.

World Tech Update- June 5, 2014

IDG News Service

Coming up on WTU this week Apple announces its next operating system, OS Ten Yosemite. We’re also in Taipei for Computex where Intel unveils its first mobile devices that run on Broadwell and Asus, Acer, HP and Dell introduce new tablets and hybrids.

 

2014 B2B Technology Content Marketing Trends: Budget, Outsourcing, Challenges

Content Marketing Institute/ Marketing Profs/ International Data Group (IDG) 

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on budget, insourcing vs. out sourcing and the challenges tech marketers face with content marketing.

For the full report, click here

Click here to view an INFOGRAPHIC on this research