Advertising & Marketing Events
Event Date Location

Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

tech-business-marketing

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

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Millennials Are Ready To Take Over

Goldman Sachs

The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge.

Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents.

Check out a sneak peak of the this great infographic and click to take a full look!

Screen Shot 2015 03 19 at 12.33.52 PM Millennials Are Ready To Take Over

 

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Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

IDC PMS4colorversion 1 Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

How are vendors, IT enterprises, and investors making decisions with 3rd Platform technologies? Since 2012, M&A deals have been skyrocketing in both deal volume and value. In 2014, total IT disclosed deal volume jumped to $476 billion and had almost 1,300 deals associated with cloud, mobile, social, and big data technologies.

IDC’s Vendor Watch Service provides expert guidance on smaller, private tech vendors before they hit the public radar.

Click here to watch IDC Tech Talk videos: https://www.youtube.com/user/IDCTechTalk

IDC’s TechTalk highlights the latest industry trends for IT Executives, brought to you by IDC’s leading analysts. Browse topics from Cloud Computing, Mobility, Social Business, Big Data and more

YouTube’s subscription service struggles to take off

DIGIDAY

YouTube is planning to launch a paid subscription video service later this year. But the Google-owned company is having a tough time getting some of its content partners to sign up, according to several sources at publishers and multichannel networks.

YouTube approached a number of video publishers and multichannel networks (MCNs) late last year, asking each to sign a “subscription offerings amendment” that would make all of their YouTube content available through a paid service, according to Digiday’s sources. A sleek, ad-free video subscription service could generate a pivotal revenue stream for YouTube, which has reportedly failed to turn a profit despite attracting over a billion monthly viewers. Yet several of YouTube’s current content partners have been reluctant to sign on the dotted line.

“The amendment was so general,” said an executive at one publisher with a major YouTube presence. “It’s basically saying, ‘Hey, sign up and your content will be behind a subscription wall.’ But there was no revenue share or any guarantee you wouldn’t just lose out on the ad revenue. It made us really nervous. We are reticent to sign something without knowing what it actually means for us financially.”

That publisher has yet to sign the amendment, waiting for more information and revisions from YouTube before agreeing to pipe its content into a YouTube subscription service. YouTube itself has yet to nail down the scope of its subscription plans, the executive told Digiday, even though YouTube’s content chief Robert Kyncl suggested at Recode’s “Code/Media” conference last week that YouTube is putting the “final tweaks” on the service.

One MCN executive said YouTube intended to launch the service in the first quarter of 2015, but will miss that launch window. A YouTube spokesperson declined to discuss that assertion or anything about the subscription service on the record.

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Mobile Video Dominates The Medium

nScreenMedia

The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on the mind of web natives, while mainstream media still seems more interested in extending the reach of its traditional television fare.

Jim Underwood, Head of Entertainment, Global Vertical Strategy at Facebook, threw down the data gauntlet stating that 75% (or 11 hours) of our waking hours are now consumed with the consumption of media. It could be argued that Facebook is a prime mover in this extraordinary statistic. The company has rocketed to the number 2 spot in the delivery of online video, second only to YouTube. In particular, the company has tripled the amount of video it delivers in just 6 months. This is largely on the back of the introduction of autoplay for videos. Mr. Underwood said that, though videos do not play when they are out of the field of view, the mere act of automatically starting the video results in many more people sticking around to watch.

Not to be outdone, Ezra Cooperstein, President and COO of Fullscreen, said that over the last 4 years the amount of mobile video starts the company sees has grown from 20% to 60%. He added some color to this, saying that girls between 13 and 17 years don’t’ even think about a television anymore. Their phone is their TV. Even though much of Fullscreen content is consumed on a phone doesn’t mean it’s cheap to produce. He said that content businesses are capital intensive. To emphasize the point he said a good deal of the cash Fullscreen received when the Chenin Group and AT&T bought the company is going straight into creating great content.

 

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World Tech Update Video – Dec 2014

IDG News Service

Coming up on World Tech Update this week Google creates a new kind of CAPTCHA, Amazon hires some robotic help for the holiday season and an e-ink smartphone goes on sale.

World Tech Update Video – 10/3/14

IDG News Service

Ttis week Microsoft unveils Windows 10, JPMorgan Chase says a cyberattack this summer affected 83 million customers and we check out a hardware hackathon for women.

World Tech Update: 9/19/14

IDG News Service

On this week’s World Tech Update,  Microsoft buys Minecraft developer Mojang, Apple readies its iPhone 6 for sale and we take a look at a high tech stadium.

IFA September 2014: World Tech Update

IDG News Service

From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer electronics show in Berlin.

World Tech Update- August 29, 2014

IDG News Service

Coming up on WTU Instagram brings Hyperlapse to the iPhone, Microsoft cuts Surface 2 prices and Google reveals its secret drone delivery program.

 

World Tech Update- August 22, 2014

IDG News Service

Coming up on WTU hackers steal data on 4.5 million U.S. hospital patients, Sprint launches a bezel-free smartphone and a Silicon Valley hotel tries out a robot bellhop.