Current Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

advertising-marketing

Subscribe To Latest Posts
Subscribe

The 4 Most Important Online Advertising Opportunities in 2013

ClickZ

In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have proclaimed that online advertising spend will again grow in 2013 and beyond – and at a good clip. While this isn’t surprising, as the growth has been consistent for many years, this isn’t the same old story.

A few major themes are emerging that digital marketers and their media teams must plan for in the new year, all of which translate into four advertising opportunities that can’t be ignored.

1. Facebook is changing the game, again

2. Mobile (and Facebook and customers) is changing the game, again.

3. Rich media is back.

4. Video, video, video.

Continue reading…