In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have proclaimed that online advertising spend will again grow in 2013 and beyond – and at a good clip. While this isn’t surprising, as the growth has been consistent for many years, this isn’t the same old story.
A few major themes are emerging that digital marketers and their media teams must plan for in the new year, all of which translate into four advertising opportunities that can’t be ignored.
1. Facebook is changing the game, again
2. Mobile (and Facebook and customers) is changing the game, again.
3. Rich media is back.
4. Video, video, video.