Marketing is rapidly becoming more quantitative as a mix of art and science. Digital and marketing automation are major factors. IDC has found that CMOs and CIOs are now sharing budgets to support marketing and sales. Data-driven marketing takes time to implement and IDC says it goes through four stages.
IDC Group Vice President, Rich Vancil, Executive Advisory Services, and Joe Pucciarelli, vice president & IT executive advisor at IDC bring marketer and IT professional expertise to a discussion of why two C-suite executives must work together and what the end result may be.