Current Events
Event Date Location

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

CIO Perspectives Chicago 

09/18/2014 Chicago IL

advertising-marketing

Subscribe To Latest Posts
Subscribe

The CMO-CIO Imperative

IDC PMS4colorversion no shadow 300x98 The CMO CIO Imperative

Marketing is rapidly becoming more quantitative as a mix of art and science. Digital and marketing automation are major factors. IDC has found that CMOs and CIOs are now sharing budgets to support marketing and sales. Data-driven marketing takes time to implement and IDC says it goes through four stages.

IDC Group Vice President, Rich Vancil, Executive Advisory Services, and Joe Pucciarelli, vice president & IT executive advisor at IDC bring marketer and IT professional expertise to a discussion of why two C-suite executives must work together and what the end result may be.

Click to listen to this webinar…