Current Events
Event Date Location

OMMA Display In LA

07/22/2014 - 07/24/2014 Los Angeles CA

Small Agency Conference & Awards

07/23/2014 - 07/24/2014 Austin TX

Strategic Advertising Sales Training 

07/23/2014 - 07/24/2014 Los Angeles CA

OMMA RTB Real-Time Buying

07/24/2014 Los Angeles CA

CIO Perspectives Boston 

08/06/2014 Boston MA

advertising-marketing

Subscribe To Latest Posts
Subscribe

The CMO-CIO Imperative

IDC PMS4colorversion no shadow 300x98 The CMO CIO Imperative

Marketing is rapidly becoming more quantitative as a mix of art and science. Digital and marketing automation are major factors. IDC has found that CMOs and CIOs are now sharing budgets to support marketing and sales. Data-driven marketing takes time to implement and IDC says it goes through four stages.

IDC Group Vice President, Rich Vancil, Executive Advisory Services, and Joe Pucciarelli, vice president & IT executive advisor at IDC bring marketer and IT professional expertise to a discussion of why two C-suite executives must work together and what the end result may be.

Click to listen to this webinar…