Current Events
Event Date Location

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

advertising-marketing

Subscribe To Latest Posts
Subscribe

The Most Important Marketing Metrics

b2b marketing insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO?

Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds.

While we all want a shinyreal-time marketing dashboard running on a wall of flat screens, let’s consider why the metrics themselves are important.

Which metrics you chose to run your business and to report to your CEO is important because this will determine the size of your budget, the stability of your job and the influence your team will have on the strategy of the organization.

Marketing Metrics Keep Marketing Accountable

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. But there is no bigger sin in the corporate world than the marketing budget disaster of handing out budgets based on some percentage of what you had the previous year.

Continue reading…