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The Power of Social on Brand Advocacy


Technology Consumers Are Devoted Web, Video, and Mobile Users


IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

Ninety-five percent of the respondents use one or more social media sites.  Exposure to a tech product in the social web positively affects likelihood to purchase (44%), overall satisfaction with a company (44%), willingness to recommend a company (42%), and feelings of brand loyalty (40%).

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Screen Shot 2012 11 27 at 10.13.48 AM 1024x574 The Power of Social on Brand Advocacy