Current Events
Event Date Location

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

digital-media

Subscribe To Latest Posts
Subscribe

The Power of Social: Tech Buyers Speak!

Technology Consumers Are Devoted Web, Video, and Mobile Users

IDG Research Shows How Much Digital Is a Part of Consumers’ Lives

IDG Research Services surveyed more than 3,100 visitors to IDG technology media sites in the U.S., such as PCWorld, Macworld, CIO, and Computerworld, to determine information consumption behaviors.  The research—“The Echo Effect: Understanding the Value of Tech Buyers”—underscores the power of social media, the widespread use of mobile devices, and the reliance on video to make purchase decisions.

When asked how marketers should engage with prospects, just over 50% said respond to questions from customers and provide information about products. Just under 50% want product reviews/rankings, product specs/pricing, the opportunity to provide feedback, and resolve customer service issues.

(Click to enlarge)
Screen Shot 2012 11 27 at 10.14.05 AM 1024x575 The Power of Social: Tech Buyers Speak!