Current Events
Event Date Location

CIO Perspectives Chicago 

09/18/2014 Chicago IL

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

mobile

Subscribe To Latest Posts
Subscribe

U.S. Mobile Ad Spend Up 138 Percent in 2010

ClickZ, 12/15/10

Spending on mobile advertising in the U.S. will reach $877.2 million this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.

Despite the hype surrounding the rivalry between Google and Apple in the mobile ad space, the former attracted the majority of spending through the channel, thanks primarily to its offerings in the mobile search space. Google attracted 59 percent of overall mobile ad spend, IDC estimates, compared with a market share of 8.4 percent for Apple, and 6.8 percent for third place provider Millennial Media.

Read more