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U.S. Mobile Ad Spend Up 138 Percent in 2010

ClickZ, 12/15/10

Spending on mobile advertising in the U.S. will reach $877.2 million this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.

Despite the hype surrounding the rivalry between Google and Apple in the mobile ad space, the former attracted the majority of spending through the channel, thanks primarily to its offerings in the mobile search space. Google attracted 59 percent of overall mobile ad spend, IDC estimates, compared with a market share of 8.4 percent for Apple, and 6.8 percent for third place provider Millennial Media.

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