Ninety-one percent of the online population in China has an account on a social media site (compared to 67% in the USA). For more stats, view the whole infographic here: FULL INFOGRAPHIC
|06/24/2013 - 06/26/2013||San Francisco CA|
ANA Digital & Social Media Conference
|07/14/2013 - 07/16/2013||Dana Point CA|
|07/15/2013 - 07/17/2013||Dana Point Ca|
|07/23/2013||Los Angeles CA|
|07/25/2013||Los Angeles CA|
|09/18/2013 - 09/20/2013||Austin TX|
|09/18/2013 - 09/20/2013||Austin TX|
|09/23/2013||New York City NY|
|10/01/2013 - 10/02/2013||New York City NY|
The era of mobile digital technology has crossed a new threshold. Are mobile devices changing the amount and way news is consumed? Yes. The percentage of Americans who have mobile Internet access has risen dramatically in the last year. This video visually portrays the explosion in mobile audiences and mobile consumption habits.
IDC Press Release
Framingham, MA – IDC Retail Insights today revealed the ground breaking results of a new survey report, “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?” (Document #GRI237839). Based on the survey of 1000 online consumers and prior IDC and IDC Retail Insights research, the new report revealed that some 48 million shoppers — about 20% of the U.S. adult population will “showroom” or use their smartphones in some manner while they shop in stores during the upcoming winter holiday season. This represents a 134% increase from 2011 when 20.5 million shoppers showroomed. IDC Retail Insights forecasts that the number of showrooming shoppers will grow to 59 million next year, 69 million in 2014, and 78 million in 2015. This year, according to the new research, showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases.
Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both.
“We’re connecting print to mobile because we believe we’re well poised with our demographic—they are glued to their phone,” says Jason Wagenheim, vice president and publisher of Teen Vogue. “We did a study earlier this year that found that 9 out of 10 of our readers are shopping with their mobilephones. They’re not just making purchases, but using their phone while they’re shopping, searching for coupons and texting friends photos of dresses when they’re in a store.”
Yahoo! Finance’s Farnoosh Torabi hosts PCWorld editor, Tim Moynihan, and asks him for some PC advice. With the back to school shopping season in full swing, a personal computer is on a lot of lists, but it can be challenging to find a PC that offers both quality and a low price. Here are five great computers for less than $600.
With fears of another economic dip in the coming months, it looks like marketers will once again be put to the test in 2012. But it’s not all bad news. ZenithOptimedia predicts major media U.S. ad spending will grow 3.5% next year. Naturally, that modest increase is going to be managed to the penny, with analytics tools and other types of technology working side-by-side to stretch budgets farther in marketing offices everywhere. “We are getting closer to a world as envisioned in the movie ‘Minority Report’ than most consumers could even imagine,” says Scott Morgan, president of marketing agency Brunner. So what does the new year have in store for cruising toward that vision? Following are 10 trends that will shape marketing in 2012.
Madison Avenue has harnessed the power of Big Data to pinpoint the precise audiences that marketers want to reach in real time across the Web and multiple devices. In addition to giving rise to programmatic buying, Big Data — the growing ability to collect and analyze massive sets of information — is having a broader impact on society.
A new survey of 1,021 technology experts and stakeholders conducted by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining and Internet Center shows that most (53%) believe the emergence of Big Data is likely to be a “huge positive for society in nearly all respects” by 2020. But a significant minority (39%) contend it’s likely to be “a big negative.”
The mobile web and apps are like parallel highways, with distinct rules and scenery and their own versions of congestion and confusion. “The day may come when HTML5 matures to the point that the experience of using a web app differs little from a native app,” said Noah Elkin, eMarketer senior analyst and author of the new report “App-etite for Engagement: Marketing Beyond the Browser.” “Ultimately, however, focusing on the underlying technology in part misses the point about what makes apps popular.”