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Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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CES 2015 Coverage: The Latest Tech Stories

The International CES is a global consumer electronics and consumer technology tradeshow. It’s the largest of its kind in North America and takes place in Las Vegas January 6-9th. If you can’t attend make sure to follow our page with the latest updates on the innovative technology being featured.

Another year, and another CES is over. This year’s event featured every kind of gadget you could think of: Mini-PCs of varying shapes & sizes, personal Clouds and over-elaborate hard drives, questionable crowdfunded health gadgets and brain scanning things, expensive music players,microchips for smartcars, Bitcoin, weird hats and all sorts of 3D printers. There was also wearable tech for fitness freaks, fashionistas, animals and people who like modularity, as well as a whole range of VR/AR-based headsets on show: the Avegant Glyph, the Razer OSVR and the Seer fromCaputer Labs.

Announcements from the show included Intel’s promise to spend a hefty $300 million to increase diversity of its workforce, while BlackBerry is looking to muscle in on the Internet of Things andWearables. Also Iron Maiden’s mascot Eddie – the only guy bigger than Shaq – was in attendance.

Outside of CES, BlackBerry has teamed up with Boeing to create a “self-destructing” smartphone for spies. It probably won’t explode Mission Impossible-style, more likely just to wipe the device if need be.

View a slideshow of the 10 best business gadgets

ces smart board CES 2015 Coverage: The Latest Tech Stories

Smart home trends that took CES by storm

Front-facing Oculus Ocular Projection

Witricity’s wireless charging beams power through wood, stone, and even your head

OfficeIQ adds sensor intelligence to your standing desk

HomeKit Compatible iDevices Switch lets you control your house with Siri

For more videos and written reviews of CES exhibits, click here
Check out photos from IDG’s client appreciation party at the Stratosphere Hotel, Las Vegas: http://on.fb.me/1FQYdoj
For videos of volunteers jumping 108 stories off the Stratosphere Hotel in Las Vegas while being GoPro-ed, click here

Sky Jumping 108 Floors in Las Vegas

During our IDG client appreciation party we had a few brave volunteers to jump 108 floors off the Stratosphere Hotel in Las Vegas. We recorded their experience on a Go Pro camera. Check them out!

Andrew Liu

Watch his experience here!

DSC 8126 Sky Jumping 108 Floors in Las Vegas

5 B2B lead nurturing mistakes and how to fix them

Bizo

In the business-to-business (B2B) marketing landscape, sales don’t come easily. Before customers sign on, your marketing and sales teams must collaborate to build brand awareness and trust, demonstrate value, and help prospects make an informed decision.

That’s a challenge — especially in the digital age, when prospects have instant access to huge amounts of conflicting information and reviews from multiple sources. Today’s prospects are often reluctant to reach out to your sales team until they’ve completed a significant amount of independent research.

To maximize potential sales opportunities, your marketing team needs to master the lead nurturing process. Here are five common mistakes that many B2B companies make during the lead nurturing process—and practical tips for how to avoid them.

MISTAKE #1

WAITING FOR YOUR TARGET PROSPECT TO REACH OUT TO YOU
If you wait for customers to find you, you could be waiting forever. A recent
Forrester survey found that prospects are now as much as 90% of the way
through their buying journey before they ever reach out to a sales rep—so if
you’re not making an active effort to generate and nurture leads, you’ll likely see
them slip away to your competitors.

THE BIG FIX: Engage prospects earlier in their journey. To fill your marketing
funnel with new qualified leads, you’ll need to focus on generating awareness
among a wide pool of targets. To that end, invest in broadly targeted display
advertising campaigns, which are paired with thought leadership content offers
designed to appeal to each segment group you’re targeting. As viewers fill out
forms for white papers, webinars, or free trials, you’ll be able to nurture these
new leads through your marketing funnel.

Download the lead nurturing marketing guide now…

Enterprise Networking Market in India to Remain Strong and Grow

IDC PMS4colorversion no shadow 300x98 Enterprise Networking Market in India to Remain Strong and Grow

According to International Data Corporation (IDC), the Networking market in India witnessed growth due to huge investments in 2Q2014 Q-o-Q as well as Y-oY. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market  stood strong at USD 128.4 million in terms of customer revenue during Q2 2014 growing 19.2% Q-o-Q and  29.1% Y-o-Y. The router market, however, witnessed sharp decline from previous  quarter that had a spike due to various reasons, by 17.4%. However, the market garnered a total of USD 68.4 M, a 12.3% growth Y-o-Y. Cisco retained its dominance in the Switch & Router market winning deals primarily in the telecom vertical. 2Q 2014 was also attributed to the various announcements and framing of tenders for the government projects that are due to be executed in the coming quarters. Further growth is expected in the coming quarters as well. Large to midsized deals were also visible in the government vertical. SMB segment also witnessed deals in various verticals specially the tier II & tier III banks. Manufacturing, utility and banking were the fastest growing verticals in 2Q and are expected to continue with their spending pattern in the coming quarters as well.

Continue reading…

They used to say ‘print or digital’. But do we need to choose?

The Guardian

Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband’s dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What’s significant about that, you say? Papers have fiddled and fettled throughout history. But this time the changes meant so much more. They cost many thousands of pounds, hard cash and hard choices – and they challenged the whole current orthodoxy of print life and death.

Newspapers, remember, are supposed to be dying fast – on a transition road to digital survival or oblivion. Transition is the mantra of the age, and the FT, gaining online subscriptions hand over fist, making big website money here and now, is by some lights the most successful exponent of this transforming state.

Yet here’s chief executive John Ridding on the importance of a redesign that “underscores our confidence in the unique and lasting value of print, which is profitable on its own, before advertising”. It is “an important part of our multi-channel offering for many readers, who increasingly consume our journalism is multiple formats”.

Continue reading….,

Five findings about digital video news

Pew Research Centre

News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content. The challenge—as is the case with other digital ad revenue—is that big tech firms such as Google and Facebook are poised to pocket a large share of the digital video ad dollars because they are able to more effectively monetize video content.

As part of its State of the News Media 2014 report, the Pew Research Center surveyed U.S. adults about their digital video habits to get a sense of that marketplace today. Here’s what we found:

1The digital video advertising market is relatively small, but it is growing rapidly. According to eMarketer, digital video advertising in 2013 accounted for about 10% of the overall digital advertising market. But digital video ad revenue reached $4.15 billion in 2013, which represents a 44% increase from 2012 and almost a tripling of the revenue from 2010. YouTube is estimated to account for 20.5% of that that $4.15 billion in digital video advertising, and eMarketer estimates that its share will continue to grow, leaving fewer ad dollars for news organizations.

2Digital video consumption is growing and digital news video consumption is growing with it. Almost two-thirds of U.S. adults now watch videos online and more than half of those (36%) watch news videos. This is up from 40% of U.S. adults who watched or downloaded any kind of video in 2007 and 26% who watched or downloaded news videos.

Find out more…

Millennial Media acquires Nexage to drive data-enriched mobile ad impressions

Mobile Marketer
Mobile ad network Millennial Media continues its buying spree with Boston’s ad tech firm Nexage in an attempt to provide an end-to-end assortment of advertising offerings to publishers.
As a multitude of top publishers experiment more heavily with mobile, syncing editorial content with the best execution of mobile-friendly ads help these publications translate more seamlessly to its readers. Meanwhile, brands who are advertising with those publishers can more easily integrate their content into the advertising platforms.
“This announcement and deal with Nexage will allow us to more quickly navigate and win in the evolving mobile world with a true end-to-end mobile ad stack,” Marc Theermann, executive vice president of business strategy at Millennial Media, Boston. “Nexage has the right technology and capabilities for us to fulfill our vision in creating an open, full stack solution that lets us determine our own fate, control the flow of impressions, and operate an independent exchange.

How Mobile Is Mobilizing B-to-B Marketers

As mobile technology transforms the workplace, business-to-business marketers are making huge shifts in their strategies by forming new partnerships, changing marketing messaging and restructuring marketing organizations to reach mobile workers.

The market for mobile business services is skyrocketing. According to Forrester Research, revenue generated from mobile services sold to businesses will leap from $11.4 billion this year to $32.4 billion in 2018. This includes mobile-engagement services (such as analytics, experience design and back-end upgrades), mobile-device management and mobile-app-development services.

Meanwhile, mobile vendors report that an increasing percentage of their revenue is coming from businesses. AT&T last month created an organization to focus on business customers led by Ralph de la Vega, CEO of mobile and business solutions, saying b-to-b now makes up half of all revenue from wireless.

Continue Reading…

Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

TechHive

Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI), which measures exactly that sort of thing, put out its latest report on consumer satisfaction with e-businesses—that’s social media, search engines, and websites—and it’s an interesting look at just which service’s Like button is getting a workout.

Historically, social media sites tend to rank among the lowest-scoring companies on ACSI’s 100-point scale. This year, social media boasted an overall customer satisfaction rating of 71, up 4.4 percent from the previous study. The 71 rating puts social media companies above airlines (69), subscription television (65), and Internet service providers (63).

acsi rankings social media 100360859 large Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

The American Consumer Satisfaction Index started rating social media companies in 2010. Scores are based on a 100-point scale. In this year’s rankings, Facebook and LinkedIn finished at the bottom, though both saw their scores improve over 2013.

Of the individual social networking sites, Pinterest was the most beloved site in 2014 with a customer satisfaction score of 76, stealing the crown from Wikipedia (74), which coincidentally was the only site to lose ground from 2013, falling 5 percent from last year’s score. Google’s YouTube and a newly-created “all others” category (which includes Instagram, Reddit and Tumblr) were hot on Pinterest and Wikipedia’s heels with a 73 rating, followed by Google+ (71) and Twitter (69).

Perhaps most notably, tied for dead last among social media ACSI still measures with scores of 67 apiece were LinkedIn and Facebook. Yep, you read that right, Facebook, the first network to crack a billion users and widely considered to be the pace-setter among social networking sites, couldn’t manage to top LinkedIn for customer satisfaction. That’s LinkedIn, the social networking site for professionals that most people begrudgingly join for the sole purpose of scoring a better job.

At least Facebook and LinkedIn can console themselves in that they scored an improvement over last year, when both companies scored only a 62 on ACSI’s scale. That makes them big winners in terms of year-over-year improvement.

That good news comes with an asterisk for Facebook, though. ACSI notes that the scores were measured before Facebook revealed it had manipulated news feeds as part of a psychological test on hundreds of thousands of users. (That’s in contrast to the regular manipulation Facebook performs on our news feed.) But customers in this go-around seem happy with their revamped news feed and other enhancements, so maybe it’ll end up a wash. For now, Zuckerberg and Co. can take solace in a strong improvement in customer satisfaction, even if they are still tied for last in the category.