Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

IDGE Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

100 IT Leaders will be recognized at annual Premier 100 IT Leadership Conference

Framingham, Mass—IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—reveals the 2014 Computerworld Premier 100 IT Leaders honorees, who will be recognized during the 15th annual Premier 100 IT Leadership Conference, co-produced by the CIO Executive Council. Honorees were selected for their demonstration of positive management strategies, innovation despite business challenges and effective use of information technology.

The Premier 100 honorees, along with their successes, will be featured in the February 27, 2014 issue of Computerworld, on Computerworld.com and during the Premier 100 IT Leadership Conference held March 2-4, 2014, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.

“The Premier 100 awards program, now in its 15th year, shines a well-deserved spotlight on a group of talented, creative and hard-working men and women. These IT executives are driving technology innovation in business, education and government across the country and around the world,” said Scot Finnie, editor in chief of Computerworld. “Technology advances quickly, and these leaders excel at keeping pace with the changing needs of customers and employees, and making fast technology decisions that map to their organizations’ top priorities. They have developed a deep bench of talented IT staffers at their organizations and managed to keep their own skills fresh by constantly mastering new technologies and processes. We are privileged to recognize the leadership and achievements of the 2014 Premier 100 honorees.”

IT and business decision-makers find themselves exploring innovative ways to incorporate technology to drive business results. Expertise from the honorees will be weaved into the 2014 agenda, providing attendees the opportunity to gain awareness on the best techniques to manage social media security, big data, enterprise risk management and much more. The full agenda can be viewed at www.premier100.com/agenda.

“The Premier 100 recognizes the business value that technology can bring to an organization and the individuals who execute projects from concept to reality,” said Adam Dennison, VP and publisher of Computerworld. “I am excited to have these honorees and a robust group of IT solution providers—including Cisco, Information Builders, NTT Data and OutSystems—come together to share how integrating edge technologies and concepts into technology strategy can build competitive advantage and accelerate organizational growth.”

Click here for the list of the 2014 Premier 100 Honorees…

World Tech Update Video – 11/21/13

IDG News Service

Coming up on WTU this week Microsoft’s Xbox One prepares for launch, NASA’s Maven takes off and the International Space Station hits an important milestone.

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Infographic: China Social Media Stats

Resonance

Ninety-one percent of the online population in China has an account on a social media site (compared to 67% in the USA). For more stats, view the whole infographic here: FULL INFOGRAPHIC

Screen Shot 2013 06 07 at 3.14.49 PM Infographic: China Social Media Stats

 

In China, an Empire Built by Aping Apple

NY Times

EIJING — China is notorious for its knockoffs. But now comes a knockoff of one of the gods of American ingenuity: Steven P. Jobs. In a country where products like iPhones are made but rarely invented, Lei Jun — entrepreneur, billionaire and professed Jobs acolyte — is positioning himself and his company as figurative heirs of Mr. Jobs. The Chinese media have nicknamed his company, Xiaomi, the “Apple of the East.” The title is a stretch, by almost any measure. But Mr. Lei nonetheless is carefully cultivating a Jobsian image here, right down to his jeans and dark shirts. He is also selling millions of mobile phones that look a lot like iPhones. Chinese consumers — and deep-pocketed investors overseas — seem to be believers. And yet Mr. Lei’s biggest believer may be himself. He bounds onto podiums to introduce new cellphones. He proclaims things that may, to many, sound outlandish. For instance: “We’re making the mobile phone like the PC, and this is a totally new idea,” Mr. Lei, Xiaomi’s chief executive, said during an interview at the company’s spacious, high-rise headquarters here. “We’re doing things other companies haven’t done before.” That might come as a surprise to Apple and Samsung Electronics, the twin giants of smartphones. But Xiaomi (pronounced SHAO-mee) did sell $2 billion in handsets in China last year.

Continue reading… 

Another remarkable quarter for Middle East and Africa tablet market

Middle East Company News

The tablet market in the Middle East and Africa (MEA) region grew 184% year on year in the first quarter of 2013, to reach a total of 2.25 million units, according to the latest results released byInternational Data Corporation (IDC), the premier global market intelligence and advisory firm for the information technology and telecommunications markets.

About the Research:

IDC’s Middle East and Africa Quarterly Tablet Tracker provides insightful analysis of key market developments, covering vendors, operating systems, screen sizes, user segments and distribution channels, quarterly market share data, and a comprehensive 5-8 quarter and five-year forecast.

 

Email marketing surges in UK

Warc

LONDON: Marketing email volumes in the UK reached a record level in the first half of 2012, averaging more than 3bn a month, according to latest figures from the industry’s trade body. The National Email Benchmarking Report H1 2012, from the Direct Marketing Association (DMA), measured performance on a number of important metrics and revealed a 46% jump in sent emails while click through rates exceeded half a billion.

It also found greater integration with social networking, as 87% of social media marketers used email marketing and 61% planned to increase their email efforts.

Continue reading… 

PwC: UK’s media economy to reach £65bn but publishers face challenged future

Media Briefing

The UK entertainment and media market will grow from £54 billion to £65.5 billion over the next four years – but news and information publishers are going to see hardly a dime of that increase. PwC’s latest Entertainment and Media report covering 2013-2017 says B2B publishing, newspapers and consumer magazines will see a net fall in revenues over the next four years. PwC’s full figures for 2008 to 2013 do not paint a pretty picture:

Read more… 

Global spending for media and entertainment to rise steadily

LA Times

Worldwide spending for entertainment is expected to steadily rise over the next five years as consumers increasingly use smartphones and tablets and as Brazil, China and India further develop into vibrant media markets. Consulting firm PricewaterhouseCoopers has predicted that global spending for media and entertainment will reach $2.2 trillion in 2017, compared with $1.6 trillion in 2012. The U.S. is expected to remain the largest media market, with spending increasing 4.8% annually to reach $632 billion in 2017, up from the nearly $500 billion spent last year.

Digital media — fueled by the expansion in ownership of smart devices — is expected to account for 43% of all media spending in the U.S. by 2017. That’s up from 31% of the total in 2012.

Continue reading… 

TechTarget Announces Launch of New German Language Media Offerings to Serve IT Professionals and Technology Marketers in Germany

News release

NEWTON, Mass.–(BUSINESS WIRE)–

Technology media company TechTarget, Inc. (TTGT) today announces the launch of six German-language IT Media sites, the appointment of a respected German Editorial Director and new media products for the German market. These investments will significantly increase TechTarget’s ability to deliver topically-targeted, online campaigns to technology companies trying to make progress in the German market.

Building upon its existing audience of German enterprise IT Pros, TechTarget is launching five wholly-owned German language enterprise IT sites - SearchDataCenter.deTM,SearchNetworking.deTM, SearchSecurity.deTM, SearchStorage.deTM andSearchEnterpriseSoftware.deTM - as well as de.Bitpipe.comTM, an extensive German-language white paper, webcast and video IT library with more than 200 German assets. In addition, TechTarget has also expanded its existing partnership with BEyeNetwork.de, a leading German business intelligence and data warehousing media outlet.

Click here for the full release