Events
Event Date Location

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

IT Roadmap Conference & Expo – Dallas

11/18/2014 Dallas TX

IT Roadmap Conference & Expo – Washington

12/03/2014 Washington D.C.

Email Insider Summit

12/07/2014 - 12/10/2014 TBA

iMedia Agency Summit: The Agency Re-Defined: Balancing Scale, Scrappiness, & Innovation

12/07/2014 - 12/10/2014 Bonita Springs FL

Search Insider Summit

12/10/2014 - 12/13/2014 Deer Valley UT

2015 International CES

01/06/2015 - 01/09/2015 Las Vegas Nevada

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Enterprise Networking Market in India to Remain Strong and Grow

IDC PMS4colorversion no shadow 300x98 Enterprise Networking Market in India to Remain Strong and Grow

According to International Data Corporation (IDC), the Networking market in India witnessed growth due to huge investments in 2Q2014 Q-o-Q as well as Y-oY. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market  stood strong at USD 128.4 million in terms of customer revenue during Q2 2014 growing 19.2% Q-o-Q and  29.1% Y-o-Y. The router market, however, witnessed sharp decline from previous  quarter that had a spike due to various reasons, by 17.4%. However, the market garnered a total of USD 68.4 M, a 12.3% growth Y-o-Y. Cisco retained its dominance in the Switch & Router market winning deals primarily in the telecom vertical. 2Q 2014 was also attributed to the various announcements and framing of tenders for the government projects that are due to be executed in the coming quarters. Further growth is expected in the coming quarters as well. Large to midsized deals were also visible in the government vertical. SMB segment also witnessed deals in various verticals specially the tier II & tier III banks. Manufacturing, utility and banking were the fastest growing verticals in 2Q and are expected to continue with their spending pattern in the coming quarters as well.

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They used to say ‘print or digital’. But do we need to choose?

The Guardian

Something significant happened under cover of pinkness while we were busy agonising over Scotland and Ed Miliband’s dodgy memory. The Financial Times emerged redesigned: new type, new column widths, new colour graphics. What’s significant about that, you say? Papers have fiddled and fettled throughout history. But this time the changes meant so much more. They cost many thousands of pounds, hard cash and hard choices – and they challenged the whole current orthodoxy of print life and death.

Newspapers, remember, are supposed to be dying fast – on a transition road to digital survival or oblivion. Transition is the mantra of the age, and the FT, gaining online subscriptions hand over fist, making big website money here and now, is by some lights the most successful exponent of this transforming state.

Yet here’s chief executive John Ridding on the importance of a redesign that “underscores our confidence in the unique and lasting value of print, which is profitable on its own, before advertising”. It is “an important part of our multi-channel offering for many readers, who increasingly consume our journalism is multiple formats”.

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Five findings about digital video news

Pew Research Centre

News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content. The challenge—as is the case with other digital ad revenue—is that big tech firms such as Google and Facebook are poised to pocket a large share of the digital video ad dollars because they are able to more effectively monetize video content.

As part of its State of the News Media 2014 report, the Pew Research Center surveyed U.S. adults about their digital video habits to get a sense of that marketplace today. Here’s what we found:

1The digital video advertising market is relatively small, but it is growing rapidly. According to eMarketer, digital video advertising in 2013 accounted for about 10% of the overall digital advertising market. But digital video ad revenue reached $4.15 billion in 2013, which represents a 44% increase from 2012 and almost a tripling of the revenue from 2010. YouTube is estimated to account for 20.5% of that that $4.15 billion in digital video advertising, and eMarketer estimates that its share will continue to grow, leaving fewer ad dollars for news organizations.

2Digital video consumption is growing and digital news video consumption is growing with it. Almost two-thirds of U.S. adults now watch videos online and more than half of those (36%) watch news videos. This is up from 40% of U.S. adults who watched or downloaded any kind of video in 2007 and 26% who watched or downloaded news videos.

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Millennial Media acquires Nexage to drive data-enriched mobile ad impressions

Mobile Marketer
Mobile ad network Millennial Media continues its buying spree with Boston’s ad tech firm Nexage in an attempt to provide an end-to-end assortment of advertising offerings to publishers.
As a multitude of top publishers experiment more heavily with mobile, syncing editorial content with the best execution of mobile-friendly ads help these publications translate more seamlessly to its readers. Meanwhile, brands who are advertising with those publishers can more easily integrate their content into the advertising platforms.
“This announcement and deal with Nexage will allow us to more quickly navigate and win in the evolving mobile world with a true end-to-end mobile ad stack,” Marc Theermann, executive vice president of business strategy at Millennial Media, Boston. “Nexage has the right technology and capabilities for us to fulfill our vision in creating an open, full stack solution that lets us determine our own fate, control the flow of impressions, and operate an independent exchange.

How Mobile Is Mobilizing B-to-B Marketers

As mobile technology transforms the workplace, business-to-business marketers are making huge shifts in their strategies by forming new partnerships, changing marketing messaging and restructuring marketing organizations to reach mobile workers.

The market for mobile business services is skyrocketing. According to Forrester Research, revenue generated from mobile services sold to businesses will leap from $11.4 billion this year to $32.4 billion in 2018. This includes mobile-engagement services (such as analytics, experience design and back-end upgrades), mobile-device management and mobile-app-development services.

Meanwhile, mobile vendors report that an increasing percentage of their revenue is coming from businesses. AT&T last month created an organization to focus on business customers led by Ralph de la Vega, CEO of mobile and business solutions, saying b-to-b now makes up half of all revenue from wireless.

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Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

TechHive

Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI), which measures exactly that sort of thing, put out its latest report on consumer satisfaction with e-businesses—that’s social media, search engines, and websites—and it’s an interesting look at just which service’s Like button is getting a workout.

Historically, social media sites tend to rank among the lowest-scoring companies on ACSI’s 100-point scale. This year, social media boasted an overall customer satisfaction rating of 71, up 4.4 percent from the previous study. The 71 rating puts social media companies above airlines (69), subscription television (65), and Internet service providers (63).

acsi rankings social media 100360859 large Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

The American Consumer Satisfaction Index started rating social media companies in 2010. Scores are based on a 100-point scale. In this year’s rankings, Facebook and LinkedIn finished at the bottom, though both saw their scores improve over 2013.

Of the individual social networking sites, Pinterest was the most beloved site in 2014 with a customer satisfaction score of 76, stealing the crown from Wikipedia (74), which coincidentally was the only site to lose ground from 2013, falling 5 percent from last year’s score. Google’s YouTube and a newly-created “all others” category (which includes Instagram, Reddit and Tumblr) were hot on Pinterest and Wikipedia’s heels with a 73 rating, followed by Google+ (71) and Twitter (69).

Perhaps most notably, tied for dead last among social media ACSI still measures with scores of 67 apiece were LinkedIn and Facebook. Yep, you read that right, Facebook, the first network to crack a billion users and widely considered to be the pace-setter among social networking sites, couldn’t manage to top LinkedIn for customer satisfaction. That’s LinkedIn, the social networking site for professionals that most people begrudgingly join for the sole purpose of scoring a better job.

At least Facebook and LinkedIn can console themselves in that they scored an improvement over last year, when both companies scored only a 62 on ACSI’s scale. That makes them big winners in terms of year-over-year improvement.

That good news comes with an asterisk for Facebook, though. ACSI notes that the scores were measured before Facebook revealed it had manipulated news feeds as part of a psychological test on hundreds of thousands of users. (That’s in contrast to the regular manipulation Facebook performs on our news feed.) But customers in this go-around seem happy with their revamped news feed and other enhancements, so maybe it’ll end up a wash. For now, Zuckerberg and Co. can take solace in a strong improvement in customer satisfaction, even if they are still tied for last in the category.

The Rise of Cloud in the Channel

IDC PMS4colorversion 1 300x99 The Rise of Cloud in the Channel

Cloud services represent a growing opportunity for partners of all types in a wide array of activities across resale, services, and development. However, it’s of key importance that partners have an understanding of the what, where, how, and why of cloud services prior to embarking on wholesale business strategy change.

This IDC study, commissioned by Microsoft, examines the implications of becoming a successful cloud partner in 2013. Developed with insight garnered through in-depth conversations with leading Microsoft cloud partners and backed by supportive survey data (see methodology for further details), it provides a profile of the potential upside of integrating cloud to a partner’s mix of solution offerings.Finally, it concludes with guidance as a partner begins, or continues, their journey into the cloud.

the rise of the cloud in the channel The Rise of Cloud in the Channel

As UK Social Networkers Move to Mobile, Marketers Follow

eMarketer

The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018. What growth does remain is coming from users expanding their social network activity to mobile devices, according to a new eMarketer report, “UK Social Networking Trends: Mobile Is Becoming the New Normal,” which noted that the proportion of UK social network users who will access their accounts via mobile phone will continue to increase substantially throughout eMarketer’s forecast period, rising from 75.3% in 2014 to 90.2% in 2018.

Social media is an important consideration for marketers in the UK. It has to be, given the sheer size of the audience. But the marketing effectiveness of these networks hasn’t always been rated highly by those in the business. However, as UK consumers move their social networking behaviors to mobile, some marketers are beginning to move their efforts along with them.

Real-time social engagement, mainly enabled by access via mobile devices, is top of mind for many UK marketers.

Results from a February 2014 study by immediate future, a social media consultancy, indicated just how many benefits UK marketers felt real-time social engagement could offer. While general audience engagement was the most cited among respondents, other benefits were noteworthy—for example, 35% felt real-time social engagement brought increased customer retention and loyalty, while 25% credited it with a better return on investment.

In terms of hard figures, mobile ad revenues are becoming increasingly important to social networks. Facebook’s recent earnings call illustrated this quite starkly: In Q1 2014, the company saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

eMarketer projections further highlight the importance of mobile social advertising. Net mobile internet ad revenues worldwide for both Facebook and Twitter will essentially double between 2013 and 2014. A look further back to 2012 puts the growth in mobile ad spending further into perspective. At $6.82 billion, Facebook’s mobile ad revenues in 2014 will be 14 times higher than they were just two years prior.

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Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

IDGE Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

100 IT Leaders will be recognized at annual Premier 100 IT Leadership Conference

Framingham, Mass—IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—reveals the 2014 Computerworld Premier 100 IT Leaders honorees, who will be recognized during the 15th annual Premier 100 IT Leadership Conference, co-produced by the CIO Executive Council. Honorees were selected for their demonstration of positive management strategies, innovation despite business challenges and effective use of information technology.

The Premier 100 honorees, along with their successes, will be featured in the February 27, 2014 issue of Computerworld, on Computerworld.com and during the Premier 100 IT Leadership Conference held March 2-4, 2014, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.

“The Premier 100 awards program, now in its 15th year, shines a well-deserved spotlight on a group of talented, creative and hard-working men and women. These IT executives are driving technology innovation in business, education and government across the country and around the world,” said Scot Finnie, editor in chief of Computerworld. “Technology advances quickly, and these leaders excel at keeping pace with the changing needs of customers and employees, and making fast technology decisions that map to their organizations’ top priorities. They have developed a deep bench of talented IT staffers at their organizations and managed to keep their own skills fresh by constantly mastering new technologies and processes. We are privileged to recognize the leadership and achievements of the 2014 Premier 100 honorees.”

IT and business decision-makers find themselves exploring innovative ways to incorporate technology to drive business results. Expertise from the honorees will be weaved into the 2014 agenda, providing attendees the opportunity to gain awareness on the best techniques to manage social media security, big data, enterprise risk management and much more. The full agenda can be viewed at www.premier100.com/agenda.

“The Premier 100 recognizes the business value that technology can bring to an organization and the individuals who execute projects from concept to reality,” said Adam Dennison, VP and publisher of Computerworld. “I am excited to have these honorees and a robust group of IT solution providers—including Cisco, Information Builders, NTT Data and OutSystems—come together to share how integrating edge technologies and concepts into technology strategy can build competitive advantage and accelerate organizational growth.”

Click here for the list of the 2014 Premier 100 Honorees…