Infographic: China Social Media Stats
Resonance
Ninety-one percent of the online population in China has an account on a social media site (compared to 67% in the USA). For more stats, view the whole infographic here: FULL INFOGRAPHIC
Events
| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
|
ANA Digital & Social Media Conference |
07/14/2013 - 07/16/2013 | Dana Point CA |
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/18/2013 - 09/20/2013 | Austin TX | |
| 09/23/2013 | New York City NY | |
| 10/01/2013 - 10/02/2013 | New York City NY |
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The Explosion in Mobile Audiences
Visual.ly
The era of mobile digital technology has crossed a new threshold. Are mobile devices changing the amount and way news is consumed? Yes. The percentage of Americans who have mobile Internet access has risen dramatically in the last year. This video visually portrays the explosion in mobile audiences and mobile consumption habits.
IDC Releases Market Predictions for 2013: CIO Agenda
By 2018, 50% of business executives will view CIO as Business Innovator
FRAMINGHAM, Mass. – International Data Corporation (IDC) hosted a webinar, IDC Insights Predictions 2013: CIO Agenda, highlighting the top 10 market predictions for the year ahead. Featuring analysts Meredith Whalen, David McNally, and Joseph Pucciarelli, the session provided organizations with insight on long-term industry trends along with new themes that may be on the horizon that will most impact the role of the CIO. The Predictions Webinar series is designed to help company leaders capitalize on emerging market opportunities and plan for future growth. According to the webinar, in 2013, the right portfolio of services and systems will enable the Agile Enterprise and separate winners from losers. In addition, the analysts suggest that interestingly the role of the CIO is becoming more about the information and less about the technology.
An on-demand replay of the webinar, which was held December 3rd, will be available by December 5th. To access the replay, please visit http://bit.ly/IDC_Predictions2013_CIOAgenda.
The Top 10 Predictions are:
Prediction 1 – By 2016, LOB Executives Will Be Directly Involved in 80% of New IT Investments
Prediction 2 – By 2015, 90% of IT Investments Will Be Evaluated in Terms of Strategic Goals
Prediction 3 – CIOs and CFOs Will Move to “Zero Capital” and Transform the IT Financial Model
Prediction 4 – In 2013, CIOs Deliver 3rd Platform Mash-Ups as Competitive Differentiators
Prediction 5 – 70% of CIOs Will Embrace a “Cloud First” Strategy in 2016
Prediction 6 – By 2013, One Third of All New Application Development Will Target a Mobile Form Factor
Prediction 7 – Enterprise Social Networks Move Beyond Pilot Stage With Business Sponsorship
Prediction 8 – Big Data & Analytics Projects Will Be Like No Other IT Project
Prediction 9 – IT Talent Will Become the Biggest Barrier to Innovation
Prediction 10 – By 2018, 50% of Business Execs Will View the CIO as a Business Innovator
“Our 2013 Predictions for the CIO Agenda reflect the impact of the 3rd Platform Shift. Cloud, Mobile, Social and Big Data solutions are changing the Business/IT engagement models, and presenting CIOs with new opportunities to be seen as Business Innovators,” said David McNally, IT Executive Advisor at IDC.
For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.
About IDC Predictions
As we have for the past three decades, IDC ends the year with our outlook for the coming year in the IT market. During the next 60 days, IDC will publish literally dozens of IDC Top 10 Predictions documents for 2013. Please visit www.idc.com/predictions2013 for a complete listing.
About IDC Insights
IDC Insights lines of business assist businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks, maximizing the effectiveness of IT investments, identifying new opportunities, and bringing forth technology solutions that are aligned with the organization’s business objectives. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc.com, email info@idc-ei.com, or call 508-872-8200. Visit the IDC Insights Community at http://idc-insights-community.com/.
Research: What Media and Devices Motivate BtoB Tech Buyers
Business and IT professionals are taking to social, mobile, and video in a big way in the US. They also have several favorite sources of information on tech products. These are some of the findings in a recent IDG Research Services survey of more than 2, 200 visitors to IDG sites such as CIO, Computerworld, InfoWorld, Network World, and PCWorld.
Tech savvy users, across multiple segments from healthcare to finance and manufacturing to government, are key indicators for marketers as they plan to reach a broader business audience. More than 40% said vendors presence on the social web positively influenced them related to satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%). As to what buyers look for in social sites, just over 50% seek information about product offerings/directions, see product reviews/rankings, and respond to customer questions.
Massive Mobile Use
Use of mobile devices is pervasive. Seventy-five percent own/regularly use at least two smartphones and/or tablets. The vast majority use the devices for everything from email to apps, and content consumption including multimedia. Tablets topped smartphones in every application category.
Users are doing more than collecting information. Forty-one percent purchased a product in a six month period and 40% looked for a product in a retail store. Again, tablets led smartphones in this BtoB survey conducted last summer.
Lights, Cameras, Action
For 95% of BtoB tech buyers, the web is a constant source of tech-related videos: 82% of the respondents post, forward, and/or share such videos. Many are not passive viewers, either. Almost half purchased a product, nearly three-quarters research an item, and approximately half visited a vendor site, contacted a vendor for more information, or looked for a product in a retail store.
Grazing for Information
The reliance on digital media is a given but what media is preferred is not as clear. Ninety-two percent do go to technology web sites, 60% tech vendor web sites, and 58% tech-related print publications. The importance of tech related media and vendor web sites is important data for marketers as is almost a third of the survey respondents turned to the social web in their search for information.
While search is an important tool for discovery, when choosing what to read on the web, 88% of buyers say they are more likely to click on a link from a familiar and trusted source as they strongly prefer unbiased product test/reviews/opinions (93%) and relevant content (86%). As for what content they will register for the top items are newsletter (56%), mobile apps (49%), and white papers (46%). Again, trust in the source of the information drives more engagement.
Granted, some tech buyers are pioneers and out front compared to other users. But, they’re trendsetters and good indicators for marketers across industries and titles. As mobile and social converge both need to be a major part of your 2013 marketing plans.
IDC Retail Insights Survey Estimates Showrooming Will Influence up to $1.7 billion in 2012 Holiday Retail Sales
IDC Press Release
Framingham, MA – IDC Retail Insights today revealed the ground breaking results of a new survey report, “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?” (Document #GRI237839). Based on the survey of 1000 online consumers and prior IDC and IDC Retail Insights research, the new report revealed that some 48 million shoppers — about 20% of the U.S. adult population will “showroom” or use their smartphones in some manner while they shop in stores during the upcoming winter holiday season. This represents a 134% increase from 2011 when 20.5 million shoppers showroomed. IDC Retail Insights forecasts that the number of showrooming shoppers will grow to 59 million next year, 69 million in 2014, and 78 million in 2015. This year, according to the new research, showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases.
Connecting Print and Mobile
Folio
Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both.
“We’re connecting print to mobile because we believe we’re well poised with our demographic—they are glued to their phone,” says Jason Wagenheim, vice president and publisher of Teen Vogue. “We did a study earlier this year that found that 9 out of 10 of our readers are shopping with their mobilephones. They’re not just making purchases, but using their phone while they’re shopping, searching for coupons and texting friends photos of dresses when they’re in a store.”
Video: 5 Great Computers for less than $600
Yahoo! Finance
Yahoo! Finance’s Farnoosh Torabi hosts PCWorld editor, Tim Moynihan, and asks him for some PC advice. With the back to school shopping season in full swing, a personal computer is on a lot of lists, but it can be challenging to find a PC that offers both quality and a low price. Here are five great computers for less than $600.
Pew: Value Of ’Big Data’ Debated
MediaPost
Madison Avenue has harnessed the power of Big Data to pinpoint the precise audiences that marketers want to reach in real time across the Web and multiple devices. In addition to giving rise to programmatic buying, Big Data — the growing ability to collect and analyze massive sets of information — is having a broader impact on society.
A new survey of 1,021 technology experts and stakeholders conducted by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining and Internet Center shows that most (53%) believe the emergence of Big Data is likely to be a “huge positive for society in nearly all respects” by 2020. But a significant minority (39%) contend it’s likely to be “a big negative.”
Apps Proliferate, but How Do Users Engage? The top 50 apps took up 54% of users’ time
eMarketer
The mobile web and apps are like parallel highways, with distinct rules and scenery and their own versions of congestion and confusion. “The day may come when HTML5 matures to the point that the experience of using a web app differs little from a native app,” said Noah Elkin, eMarketer senior analyst and author of the new report “App-etite for Engagement: Marketing Beyond the Browser.” “Ultimately, however, focusing on the underlying technology in part misses the point about what makes apps popular.”