Events
Event Date Location

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

IT Roadmap Conference & Expo

09/17/2014 San Jose CA

Tech Marketing Guide to B2B

News, video, events, blogs about Social Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Digital Media Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Advertising and Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, ideas and blogs about Lead Generation Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketing Guide to B2B

News, video, events, blogs about Mobile Marketing for high tech business-to-business from IDG Knowledge Hub.

Tech Marketer's Guide to B2B

News, video, events, blogs about Technology Business and Marketing for high tech business-to-business from IDG Knowledge Hub.

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Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

TechHive

Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI), which measures exactly that sort of thing, put out its latest report on consumer satisfaction with e-businesses—that’s social media, search engines, and websites—and it’s an interesting look at just which service’s Like button is getting a workout.

Historically, social media sites tend to rank among the lowest-scoring companies on ACSI’s 100-point scale. This year, social media boasted an overall customer satisfaction rating of 71, up 4.4 percent from the previous study. The 71 rating puts social media companies above airlines (69), subscription television (65), and Internet service providers (63).

acsi rankings social media 100360859 large Pinterest peaks, Facebook falters in customer satisfaction survey of social sites

The American Consumer Satisfaction Index started rating social media companies in 2010. Scores are based on a 100-point scale. In this year’s rankings, Facebook and LinkedIn finished at the bottom, though both saw their scores improve over 2013.

Of the individual social networking sites, Pinterest was the most beloved site in 2014 with a customer satisfaction score of 76, stealing the crown from Wikipedia (74), which coincidentally was the only site to lose ground from 2013, falling 5 percent from last year’s score. Google’s YouTube and a newly-created “all others” category (which includes Instagram, Reddit and Tumblr) were hot on Pinterest and Wikipedia’s heels with a 73 rating, followed by Google+ (71) and Twitter (69).

Perhaps most notably, tied for dead last among social media ACSI still measures with scores of 67 apiece were LinkedIn and Facebook. Yep, you read that right, Facebook, the first network to crack a billion users and widely considered to be the pace-setter among social networking sites, couldn’t manage to top LinkedIn for customer satisfaction. That’s LinkedIn, the social networking site for professionals that most people begrudgingly join for the sole purpose of scoring a better job.

At least Facebook and LinkedIn can console themselves in that they scored an improvement over last year, when both companies scored only a 62 on ACSI’s scale. That makes them big winners in terms of year-over-year improvement.

That good news comes with an asterisk for Facebook, though. ACSI notes that the scores were measured before Facebook revealed it had manipulated news feeds as part of a psychological test on hundreds of thousands of users. (That’s in contrast to the regular manipulation Facebook performs on our news feed.) But customers in this go-around seem happy with their revamped news feed and other enhancements, so maybe it’ll end up a wash. For now, Zuckerberg and Co. can take solace in a strong improvement in customer satisfaction, even if they are still tied for last in the category.

The Rise of Cloud in the Channel

IDC PMS4colorversion 1 300x99 The Rise of Cloud in the Channel

Cloud services represent a growing opportunity for partners of all types in a wide array of activities across resale, services, and development. However, it’s of key importance that partners have an understanding of the what, where, how, and why of cloud services prior to embarking on wholesale business strategy change.

This IDC study, commissioned by Microsoft, examines the implications of becoming a successful cloud partner in 2013. Developed with insight garnered through in-depth conversations with leading Microsoft cloud partners and backed by supportive survey data (see methodology for further details), it provides a profile of the potential upside of integrating cloud to a partner’s mix of solution offerings.Finally, it concludes with guidance as a partner begins, or continues, their journey into the cloud.

the rise of the cloud in the channel The Rise of Cloud in the Channel

As UK Social Networkers Move to Mobile, Marketers Follow

eMarketer

The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018. What growth does remain is coming from users expanding their social network activity to mobile devices, according to a new eMarketer report, “UK Social Networking Trends: Mobile Is Becoming the New Normal,” which noted that the proportion of UK social network users who will access their accounts via mobile phone will continue to increase substantially throughout eMarketer’s forecast period, rising from 75.3% in 2014 to 90.2% in 2018.

Social media is an important consideration for marketers in the UK. It has to be, given the sheer size of the audience. But the marketing effectiveness of these networks hasn’t always been rated highly by those in the business. However, as UK consumers move their social networking behaviors to mobile, some marketers are beginning to move their efforts along with them.

Real-time social engagement, mainly enabled by access via mobile devices, is top of mind for many UK marketers.

Results from a February 2014 study by immediate future, a social media consultancy, indicated just how many benefits UK marketers felt real-time social engagement could offer. While general audience engagement was the most cited among respondents, other benefits were noteworthy—for example, 35% felt real-time social engagement brought increased customer retention and loyalty, while 25% credited it with a better return on investment.

In terms of hard figures, mobile ad revenues are becoming increasingly important to social networks. Facebook’s recent earnings call illustrated this quite starkly: In Q1 2014, the company saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.

eMarketer projections further highlight the importance of mobile social advertising. Net mobile internet ad revenues worldwide for both Facebook and Twitter will essentially double between 2013 and 2014. A look further back to 2012 puts the growth in mobile ad spending further into perspective. At $6.82 billion, Facebook’s mobile ad revenues in 2014 will be 14 times higher than they were just two years prior.

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Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

IDGE Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

100 IT Leaders will be recognized at annual Premier 100 IT Leadership Conference

Framingham, Mass—IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—reveals the 2014 Computerworld Premier 100 IT Leaders honorees, who will be recognized during the 15th annual Premier 100 IT Leadership Conference, co-produced by the CIO Executive Council. Honorees were selected for their demonstration of positive management strategies, innovation despite business challenges and effective use of information technology.

The Premier 100 honorees, along with their successes, will be featured in the February 27, 2014 issue of Computerworld, on Computerworld.com and during the Premier 100 IT Leadership Conference held March 2-4, 2014, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.

“The Premier 100 awards program, now in its 15th year, shines a well-deserved spotlight on a group of talented, creative and hard-working men and women. These IT executives are driving technology innovation in business, education and government across the country and around the world,” said Scot Finnie, editor in chief of Computerworld. “Technology advances quickly, and these leaders excel at keeping pace with the changing needs of customers and employees, and making fast technology decisions that map to their organizations’ top priorities. They have developed a deep bench of talented IT staffers at their organizations and managed to keep their own skills fresh by constantly mastering new technologies and processes. We are privileged to recognize the leadership and achievements of the 2014 Premier 100 honorees.”

IT and business decision-makers find themselves exploring innovative ways to incorporate technology to drive business results. Expertise from the honorees will be weaved into the 2014 agenda, providing attendees the opportunity to gain awareness on the best techniques to manage social media security, big data, enterprise risk management and much more. The full agenda can be viewed at www.premier100.com/agenda.

“The Premier 100 recognizes the business value that technology can bring to an organization and the individuals who execute projects from concept to reality,” said Adam Dennison, VP and publisher of Computerworld. “I am excited to have these honorees and a robust group of IT solution providers—including Cisco, Information Builders, NTT Data and OutSystems—come together to share how integrating edge technologies and concepts into technology strategy can build competitive advantage and accelerate organizational growth.”

Click here for the list of the 2014 Premier 100 Honorees…

World Tech Update Video – 11/21/13

IDG News Service

Coming up on WTU this week Microsoft’s Xbox One prepares for launch, NASA’s Maven takes off and the International Space Station hits an important milestone.

Protected: IDC Emerging Vendor Program

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Infographic: China Social Media Stats

Resonance

Ninety-one percent of the online population in China has an account on a social media site (compared to 67% in the USA). For more stats, view the whole infographic here: FULL INFOGRAPHIC

Screen Shot 2013 06 07 at 3.14.49 PM Infographic: China Social Media Stats

 

In China, an Empire Built by Aping Apple

NY Times

EIJING — China is notorious for its knockoffs. But now comes a knockoff of one of the gods of American ingenuity: Steven P. Jobs. In a country where products like iPhones are made but rarely invented, Lei Jun — entrepreneur, billionaire and professed Jobs acolyte — is positioning himself and his company as figurative heirs of Mr. Jobs. The Chinese media have nicknamed his company, Xiaomi, the “Apple of the East.” The title is a stretch, by almost any measure. But Mr. Lei nonetheless is carefully cultivating a Jobsian image here, right down to his jeans and dark shirts. He is also selling millions of mobile phones that look a lot like iPhones. Chinese consumers — and deep-pocketed investors overseas — seem to be believers. And yet Mr. Lei’s biggest believer may be himself. He bounds onto podiums to introduce new cellphones. He proclaims things that may, to many, sound outlandish. For instance: “We’re making the mobile phone like the PC, and this is a totally new idea,” Mr. Lei, Xiaomi’s chief executive, said during an interview at the company’s spacious, high-rise headquarters here. “We’re doing things other companies haven’t done before.” That might come as a surprise to Apple and Samsung Electronics, the twin giants of smartphones. But Xiaomi (pronounced SHAO-mee) did sell $2 billion in handsets in China last year.

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Another remarkable quarter for Middle East and Africa tablet market

Middle East Company News

The tablet market in the Middle East and Africa (MEA) region grew 184% year on year in the first quarter of 2013, to reach a total of 2.25 million units, according to the latest results released byInternational Data Corporation (IDC), the premier global market intelligence and advisory firm for the information technology and telecommunications markets.

About the Research:

IDC’s Middle East and Africa Quarterly Tablet Tracker provides insightful analysis of key market developments, covering vendors, operating systems, screen sizes, user segments and distribution channels, quarterly market share data, and a comprehensive 5-8 quarter and five-year forecast.

 

Email marketing surges in UK

Warc

LONDON: Marketing email volumes in the UK reached a record level in the first half of 2012, averaging more than 3bn a month, according to latest figures from the industry’s trade body. The National Email Benchmarking Report H1 2012, from the Direct Marketing Association (DMA), measured performance on a number of important metrics and revealed a 46% jump in sent emails while click through rates exceeded half a billion.

It also found greater integration with social networking, as 87% of social media marketers used email marketing and 61% planned to increase their email efforts.

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