US Online Ad Spend Jumps 14% in Q1
IDC
Online advertising continues to grow by double-digit percentages quarter to quarter, following declines during the recession, reports IDC’s Karsten Weide, program VP, Digital Media and Entertainment. But the US recovery doesn’t approach the increases of a few years ago. Weide spoke with IDG Strategic Marketing Services Director, Howard Sholkin, about spending trends in the US and worldwide. Watch the three minute interview below
