What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?
ClickZ
What are the most powerful ways B2B lead generation marketers will be using big data in 2013?
1. Some may say attribution – understanding which channels, content, and messaging is working best.
2. Others may claim personalization and engagement scoring – delivering the right message to the right person at the right time.
3. A few may argue sales efficiency and effectiveness – giving the sales department more relevant information at the right time, helping to close more business faster.
4. But ultimately, I believe the most compelling case can be made for closing the loop – from marketing lead to sale and ultimately maximizing true ROI.
To be fair, I introduced these use cases in my last post, “What’s the Big Deal With Big Data.” And I do believe closing the loop is the most compelling, so let’s take a closer look here.