Who Won the “Battles” of SXSW? [CHARTS]
Mashable, 3/17/11
Social media analytics maker SimplyMeasured has taken a look at the Twitter chatter surrounding a number of the so-called “battles” at South by Southwest Interactive and determined the winners.
The company tracked companies within the #sxsw hashtag stream in the categories of group messaging (which was closely watched going into the conference), check-in apps (last year’s biggest battle) and mobile platform (which devices accounted for the most tweets). They also compared the volume of total activity around #sxsw versus other high-profile events.