Current Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

advertising-marketing

Subscribe To Latest Posts
Subscribe

Why Mobile Advertising Is Such A Headache For Marketers

CMO.com

Mobile computing isn’t that “mobile.” About 70% of tablets aren’t linked to a cellular data plan, and a recent study by AOL found that 68% of time spent on smartphones occurred in people’s homes. If you think about it, the mobile revolution arguably started in 2008, when laptops outsold desktop PCs in the U.S. for the first time. For marketers, though, there’s a big difference between mobile advertising and the desktop kind.

Click here for the full story